Posts Tagged ‘home theater system’

Is An LG HDTV Set A Home Theater System? QVC Seems To Think So…And How Did The Gold Rush Pan Out?

February 6, 2010

Yesterday we wrote that QVC’s Today’s Special Value would be a home theater system from a new vendor to the network, LG. Why did we say that? Well, QVC’s program guide described LG’s midnight show as “LG Home Theater,” with a blurb talking about the manufacturer’s home theater systems.

Well, the QVC TSV is from LG, and it’s a 47-inch high resoluton HDTV set, at $895. Last time we looked, a TV set is not a home theater system. A home theater system is speakers, surround-sound, etc.

So why did QVC lead customers and snooks like us to believe the day’s best deal would be a home theater system, not just a TV set, in its online program guide? You tell us.

By the way, we’re still waiting for the QVC PR department to put out a press release on the network’s Jan. 24 annual California Gold Rush sale. QVC was boasting that it had than $30 million worth of gold jewelry to sell.

QVC never told us what happened with the Gold Rush, which means one of two things: It did not sell all $30 million worth of merchandise, or it did and the PR department was too lazy to put out a release on it.

Either way, it not good for QVC.

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If Your Life Is Good, Maybe You Can Afford An LG Home Theater System From QVC

February 5, 2010

We can’t remember the last time, if ever, that QVC has offered a home theater system. But that is what Saturday’s Today’s Special Value will be, from a new vendor to the home shopping network, LG.

We guess this is all part of QVC’s grand plan to move toward selling more consumer electronics goods, as its categories such as jewelry have faltered because of the economy.

Here is what QVC.com is saying about the system from LG that it will be hawking:

“For over 50 years, LG has helped lead the way into the advanced digital era. By constantly striving to enhance their customers’ lifestyles, they have created Home Theaters with imagery so real and sound so powerful you’ll feel like you’re right in the middle of the action. Explore innovative products featuring stylish designs and smart technology from the comfort of home.”