Posts Tagged ‘Green Brook’

‘Jerseylicious’ Renewed For Second Season, Hot Off The Press Release

May 6, 2010

Most of the Jerseylicious crew

You heard it here first, folks. Style Network announced Thursday that it was picking up “Jerseylicious,” set in our favorite Green Brook, N.J., salon, for a second season.

Here is the press release:

AFTER RECORD-BREAKING RATINGS, THE STYLE NETWORK GREENLIGHTS SECOND SEASON OF
POPULAR DOCU-SOAP “JERSEYLICIOUS”

Produced by Endemol USA, “Jerseylicious” is Style’s Most-Watched First Season in the Network’s History Among Women 18-34 and Women 18-49

Los Angeles, May 6, 2010 – The Style Network announces a second season pick-up of 10 episodes for its new one-hour comedy docu-soap “Jerseylicious.”

Produced by Endemol USA, “Jerseylicious” follows the lives, loves and 24/7 mayhem of stylists in and out of their high-profile New Jersey salon.

The series, which critics have called “a hair-raising new reality show,” “a cut above the rest” and “a fabulously flashy drama,” airs Sundays at 10pm and the season one finale is slated for May 9. Season two of “Jerseylicious” will debut fall 2010 on Style.

“’Jerseylicious’ is the perfect blend of big personalities, bold style and nonstop drama,” said Salaam Coleman Smith, President, The Style Network. “Style viewers tell us that they love the authenticity of this show and the unapologetic sense of style. We’re excited to see what new escapades and makeover madness season two will bring.”

“We are thrilled with the breakout success of ‘Jerseylicous,’” said David Goldberg, Chairman of Endemol North America. “Our truly unique cast of outspoken and vibrant characters were expertly captured by Alex Duda and the Endemol team in tandem with the collaborative and insightful executives at Style. We’re committed to make season two bigger, better and even more
‘Jerseylicious.’”

Season one of “Jerseylicious” has reached over 9.4 million total viewers since its premiere on March 21 making the series Style’s most-watched first season ever among women 18-34 and women 18-49. “Jerseylicious” outperforms Style’s primetime average by over +80% among households, while it attracts more than twice as many women 18-49 than the norm. The success of Jerseylicious has largely been driven by younger women 18-34, nearly tripling Style’s primetime average series in that demo to date.

The drama at the salon is fueled by Olivia, a young but bold make-up artist who’s trying to make it on her own, and Tracy, a confident hair stylist who loves battling with Olivia for attention – especially over the same man.

The salon is run by the business savvy mother/daughter team of Gayle and Christy who are under enormous pressure to grow the salon’s clientele. Also working at the salon is Gigi, a young hair stylist who wants nothing more than a big Italian wedding and Alexa, one of the top bridal make-up artists in the tri-state area who proudly refers to herself as the “Glam Fairy.”

Rounding out the group is stylist Anthony, who started working at the salon temporarily when his own salon was being renovated, and had no idea what he was about to walk into!

Three-time Emmy winner Alex Duda is Executive Producer for “Jerseylicious.” The series is produced by Endemol USA. David Goldberg is the Chairman of Endemol North America. Sarah Weidman and Merah Chung are Executive Producers for Style.

Despite Jersey Girl Chelsea Handler’s Barbs, ‘Jerseylicious’ Finds A Groove With Second Episode

March 29, 2010

Christy Pereira, left, and her mother and Gatsby Salon owner Gayle Giacomo

A big thumbs-up for last night’s “Jerseylicious” episode, the show’s second on the Style Network.

We saw a lot more about the mother-and-daughter team that runs and manages the Gatsby Salon in Green Brook, N.J. Flame-haired Gayle Giacomo and her daughter Christy Pereira have a lot riding on their move and revamping of their beauty salon. We thought we heard Sunday that millions of dollars at been invested in the project, so the stakes were high.

Giacomo and Pereira can’t afford for the silly feuding between hair stylist Tracy DiMarco and her archrival Olicia Blois Sharpe, a makeup artist, to turn off clients and ruin their business. (Sharpe’s prominently featured roommate Briella, by the way, is my sister Karen’s stylist.)

We loved watching the Gatsby crew trying to deal with that unruly and demanding bachelorette party. And Anthony Lombardi proved he’s a model male again when he tactfully warded off the advances of the bride-to-be, who wanted him to massage her back. Lombardi said he doesn’t even give his wife massages.

As for Gigi Liscio, it’s hard to believe that the scene in the Italian restaurant, where her goombah boyfriend Frankie Buglione almost starts a fight with a waiter, wasn’t scripted in there. Frankie loses his cool, supposedly, after the waiter compliments Liscio on her necklace. Frankie believes the waiter is really eyeing Liscio’s rather ample cleavage, and has a fit. He starts to go after the waiter.

As for Tracy, don’t gloat about that “prize” boyfriend you have, Olivia’s ex- Lorenzo Gangala. You should drop him like a hot potato, especially after he brags about Olivia testing him, by creating a fake identity on Facebook, to see if he would cheat. He failed the test, he tells Tracy, because the photo of the girl on the fake Facebook identity was “hot.”

Tracy thinks it’s funny. Why? In that immortal truth all we women know, a leopard doesn’t change its spots. Once a cheater, always a cheater.

E! Entertainment Television’s tart-tongued Chelsea Handler, comedian and Jersey girl, recently blasted the women on “Jerseylicious” for giving Garden State women a bad name.

We’re thinking people should withhold judgment, from what we saw of Sunday’s episode.

‘Jerseylicious’ Nets Lousy Ratings, As One Viewer Proclaims ‘We’ve Had Enough of New Jersey’

March 24, 2010

We are more interested in Gatsby owner Gayle Giacomo, right, than Tracy DiMarco, left.

Well, for awhile there New Jersey, and its loud shoot-from-the-hip residents, seemed to have captured the loving attention of American TV viewers. But the audience has spoken now, and it’s apparently had enough.

The numbers are in for “Jerseylicious,” and they are not good. We knew something was up when Style Network didn’t put out a ratings press release Monday about the show’s premiere Sunday night.

“Jerseylicious,” which chronicles the lives of the owners and stylists at the Gatsby Salon in Green Brook, N.J., had only 320,000 total viewers for its debut. The show posted a 0.42 rating with women in the 18-to-34 demographic.

It pains us to see this, since were like the cast members of the show and were rooting for it.

But it looks like America is sick and tired of seeing fatmouthed, overdressed Jerseyites. Audiences bought into Garden-State shows such as Bravo’s “The Real Housewives of New Jersey” (a fav of ours) and MTV’s “Jersey Shore” (which we detested). But that ship has sailed.

We wish “Jerseylicous” had kicked off focusing on the story Gayle Giacomo and her daughter Christy Pereira, both of Bridgewater, who have re-launched their 32-year-old beauty salon and want to make it a big success. They are both smart, gracious women.

Instead, it seems to us that producer Endemol TV decided to concentrate on the battle between makeup artist Olivia Blois Sharpe, of Montville, who looks just like Snooki of “Jersey Shore,” and hair stylist Tracy DiMarco of East Hanover. At least, that’s what the first episode was abouit. That just makes “Jerseylicious” seem like a lot of other Jersey reality shows.

We know Style is trying to draw in younger women by concentrating on Olivia and Tracy, but we frankly are more interested in pretty Gayle (she in her 50s, our demo).

Anyway, even before the ratings came out, we suspected the show might be in trouble when we read a post on the story we did for NewJerseyNewsroom.com on the “Jerseylicious” premiere party.

“I personally enjoyed ‘Jersey Shore.’, but I think bringing on this show is pushing it!” wrote Nikki Dolce, a hair stylist from Scottsdale (our favorite place in the world). “We’ve had enough of New Jersey!”

‘Jerseylicious’ Gets Big Thumbs Down From New York Times, Which Defends The Garden State

March 20, 2010

Jerseylicious

The Grey Lady has spoken: The New York Times panned “Jerseylicious” Saturday.

TV critic Neil Genzlinger accused Style Network’s “Jerseylicious” reality show, which debuts Sunday night, of trying to ride on the coattails of MTV’s “Jersey Shore” and Bravo’s “The Real Housewives of New Jersey.”

And that’s the nicest thing he had to say.

He described the show as “witless” and the cast from the Gatsby Salon in Green Brook, N.J., as “vapid.”

Genzlinger also jokingly lambasted two of New Jersey’s most famous inventors, Thomas Edison and David Sarnoff, for their role in bringing electricity and color TV to America.

“They made it possible for their home turf, a perfectly decent state, to be flogged over and over again by lazy television executives working the same tired shtick,” the TV critic wrote, referring to “Jerseylicious” on Style Netweork. “Fellows as visionary as Edison and Sarnoff should have seen this coming and suppressed their innovations in the interest of protecting New Jersey’s reputation.”

And that’s not all he had to say about “Jerseylicious.” Neil, tell us what you really think!

“Virtually everyone here is loud and self-absorbed and not overly bright, qualities that were amusing for about an episode and a half of ‘Jersey Shore’ but now seem as unappetizing as the ’80s look that the Gatsby is inexplicably still peddling,” he wrote.

‘Jerseylicious’ Met Up With Tyra Banks Friday

March 19, 2010

Not Snooki, but Jerseylicious Olivia Blois Sharpe

While we were at the gym this afternoon, we caught the cast of “Jerseylicious” on Tyra Banks’ show.

Even though Banks had to get in her cheap shots at their Jersey accents, we thought the cast of the new Style Network show came of pretty well.

We didn’t have a pen and pad with us on the elliptical machine, so we have to do this from memory and paraphrase. Makeup artist Olivia Boise Sharpe, who is already being billed as the new “Snooki” because of her deep tan and long dark hair, set the record straight by saying she’s been sporting the “Jersey Shore” look for at least three years. The inference is that the randy “Jersey Shore” peanut stole Sharpe’s look.

When Banks waxed on about the nation’s sudden fascination with Jersey, Sharpe and her nemeis on the reality show, Stacy DiMarco, talked up the fact that Jerseyites are blunt and bold. If we don’t like you, the “Jerseylicious” cast members said, we won’t talk behind your back. We’ll tell you right to your face. (We’re beginning to understand why the rest of the country hates us now).

The “Jerseylicious” crew — who work at the Gatsby Salon in Green Brook, N.J., where the reality show is set — then offered hair and makeup advice to members of Banks’ audience, which seemed to be 99 percent Garden State residents.

Finally, the “Jerseylicious” cast did a makeover of three plain-Jane women from Delaware, we think it was. after the Gatsby Salon got done with them, the trio came up looking hot in super-short dresses, mile-high spike heels, smokey eyes and teased hair. They looked pretty good.

“Jerseylicious” debuts Sunday at 10 p.m., and we’re planning to attend the show’s premiere party that same night in Hoboken.

First Episode of ‘Jerseylicious’ Portrays Jersey Girls As Big Haired, Tan And Leopard Clad: Is That A Bad Thing?

March 9, 2010

Jerseylicious girl Olivia Blois Sharpe

Sorry we didn’t post Monday, but we’ve had a stomach virus for several days now that has really knocked us out.

But we did take time out last night to screen the first episode of Style Network’s “Jerseylicious,” the reality show we wrote about for NewJerseyNewsroom.com in December.

“Jerseylicious” is part of the new TV trend, which is reality shows flocking to the state to film us “load and proud” characters.

“Jerseylicious,” which debuts March 21 at 10 p.m., we have to sadly say will go a long way toward promoting every stereotype America has about us Jersey girls that you can imagine. It’s not as heavy-handed as “Jersey Shore,” but the lead “character,” Olivia Blois Sharpe, comes off a bit like Snooki on MTV’s “Jersey Shore,” with her long dark hair, tight short skirts, heavy eye makeup and super dark tan.

“I love the Jersey style,” Olivia says in the first “Jerseylicious” episode. “Big Hair. Long nails. Real tan. I swear I’m tanorexic.”

And in another seeming homage to “Jersey Shore,” Olivia is shown dancing up a storm at the 46 Lounge on Route 46 in Totowa, a venue we were always curious about but will now certainly avoid after seeing the clientele.

“If I could make a living off fist-pumping to house music, I’d be in there,” Olivia says. “I’d be in there like swimwear. But it’s really not going to pay my bills.”

That on-air Olivia is quite a different character than the quiet, rather subdued young woman we interviewed at the setting of the show, the Gatsby Salon in Green Brook, N.J. But hell, we all know reality TV isn’t reality, right?

Along the lines of Jersey being a small world, one of the first characters introduced in the premiere episode is Olivia’s best friend Briella, who our sister Karen knows. Blonde Briella is a stylist at the Denville hair salon Fusion, where Karen gets her hair done.

Olivia's nemesis Tracy DiMarco

All reality shows have to have drama, and in “Jerseylicious” its the conflict between makeup artist Olivia and Tracy DiMarco, a stylist who is now with Olivia’s ex-boyfriend. Tracy, one of the show’s players that we didn’t get a chance to interview, makes no bones about her mission, which is to make Olivia’s life miserable.

Tracy has the “Jersey style” we are all supposed to be wearing here in the Garden State, if you believe the reality shows about us. “Leopard jacket, snakeskin shoes, welcome to Jersey,” Tracy says.

The show is about the attempt of Gayle Giacomo and her daughter Christy Pereira to relaunch and revitalize the Gatsby Salon, which they’ve moved to a new location a few doors down from their old space in a strip mall on Route 22. We interviewed Gayle and Christy, and they are class acts.

One “Jerseylicious” player that we didn’t get a chance to interview is stylist Gigi Liscio, who is a sweetheart. But she seems pretty much under the thumb of her boyfriend Frankie. The term “guido” is never used to describe him, but you decide when if that’s an apt description when you see him.

There’s a scene of Frankie and his dad sitting at the dinner table, reminding us of “Saturday Night Fever,” getting hot under the collar and demanding that they get fed by the women in the house. Muy Italian macho.

Our advice to Gigi: Dump him, ASAP.

And finally there’s the sole male cast member, Anthony Lombardi, who owns the Anthony Robert Salon in Verona. He’s seems to be the referee between Olivia and Stacy, and is working at Gatsby while his own place undergoes renovations. He’s downt to earth and charming, the proud dad of a new son.

“Jerseylicious” is having a premiere party the night its first episode airs on Style, March 21. It’s in Hoboken, and we’ll be there, if we can find the appropriate leopard jacket and snakeskin shoes.

Oxygen Jumps On the Jersey Reality-TV Bandwagon, In The Wake Of ‘Real Housewives Of New Jersey’ and ‘Jersey Shore,’ With ‘Jersey Couture’ Show

January 11, 2010

Oxygen's potential show Jersey Couture is about a Freehold, N.J., women's formalwear boutique that sells dress like this.

Well, we’ll be damned. Jersey girls rule on reality TV.

Our beloved Garden State, the new mecca for reality-TV producers, will be the site of yet another “docu-soap.” This one, in development by the women’s network Oxygen, has a working title of “Jersey Couture,” echoing the name of that overpriced brand for tween and teen girls, Juicy Couture.

The show was announced Sunday at the Television Critics Association press tour in Pasadena, a shindig we attended last year, just two weeks before we were abuptly laid off. NewJerseyNewsroom.com just posted our story on “Jersey Couture.”

From what we understand, “Jersey Couture” is about an upscale Freehold, N.J., women’s formalwear shop, Diane & Co. It is owned by Diane Scali and her family.

“From canary yellow beaded sheaths to gold lamé, the Scali family offers over-the-top dresses to satisfy every girl’s special event needs,” Oxygen said in a press release.

New Jersey, once the butt of jokes, is now the new hot spot for reality-TV shows that in many cases play on stereotypes the rest of America has about us. We’ve had Bravo’s “The Real Housewives of New Jersey,” MTV’s “Jersey Shore,” TLC’s “Cake Boss” and “18 Kids and Counting,” and Style Network’s “Jerseylicious,” which debuts in March.

We wrote about this new trend in Jersey-set programming for NewJerseyNewsroom.com, where experts told us that TV producers believe that the Garden State’s “loud and proud” residents are perfect for reality-TV shows.

Before Oxygen's Jersey Couture will be Style Network's Jerseylicious, which is about the women of the Gatsby Salon in Green Brook, N.J. You go Jersey girls!

“Jerseylicious” is about the women who run the Gatsby Salon in Green Brook, N.J. We visited the place during one of the last weeks it was shooting in December, and filed a package of stories for NewJerseyNewsroom.com.

As for “Jersey Couture,” here’s the sketchy info that Oxygen has provided.

“With a no nonsense attitude, the Scali family’s extravagant dress store is the premiere glamour stop in New Jersey,” Oxygen said in its TCA press release. “Get ready for the Cinderella experience of a lifetime. Whether it’s for her bride’s maid’s needs or her high school prom frills, when it comes to ‘what to wear’ to that elegant affair, no one gets the job done like the ladies at Diane & Co.”

Remember that “Jersey Couture” is just in development, which means Oxygen has not committed yet to pick it up as a series.

The Homeshoppingista Nabs Exclusive Scoop On ‘Jerseylicious,’ The Latest New Jersey-Based Reality Show, For NewJerseyNewsroom.com

December 30, 2009

Gayle Giacomo (right) and her daughter Christy Pereira at their Gatsby Salon in Green Brook

We got the first scoop on “Jerseylicious,” the new reality TV show that Style Network that just finished shooting in December. The “comedy docu-soap” will premiere in March.

Apart from being The Homeshoppingista, we wear many hats, including writing about New Jersey-related TV shows for NewJerseyNewsroom.com,
where our package of stories on “Jerseylicious” was just posted.

“Jerseylicious” is the latest in a wave of reality programs to come out of the Garden State, with the most notable ones being the controversial piece of garbage “Jersey Shore” on MTV and Bravo’s hit “The Real Housewives of New Jersey.”

In early December on a Friday night we traveled to foreign territory for someone like us from North Jersey — Green Brook in Central Jersey — to go to Gatsby Salon. “Jerseylicious” is about Gayle Giacomo, the salon’s owner, who is trying to relaunch the business after moving it to a new space just a few doors down in a strip mall on Route 22.

Afte getting lost on Route 22, we finally found the beatiful new Gatsby and interviewed Giacomo, a pretty redhead with huge grey eyes; her daughter Christy Pereira, the salon’s manager; Olivia Blois Sharpe, the petite brunette with a penchant for lace leggings, leopard skin and low-cut tops, who is a makeup artist; and the only man in the “Jerseylicious” cast, a very lovable Anthony Lombardi, who got into the hairstyling business to meet chicks.

Anthony Lombardi's salon in Verona

We felt right at home with these Jersey-bred group, who were down to earth and affable. Giacomo and her daughter Pereira are very close, and live only a mile apart in Bridgewater. Sharpe lives in Montville, and Lombardi resides in Fairfield. He also owns his own salon, Anthony Robert Salon, in Verona on Bloomfield Avenue, about five minutes from where we live in Montclair.

We don’t if “Jerseylicious,” and its tale of these Gatsby employees who range in age from their 50s to their 20s will be a hit, but it should generate a lot of interest among folks here in the Garden State. If you live in Jersey, who may know someone connected to the show.

We do. Our sister Karen goes to the Fusion salon in Denville, and one of the hairdressers there, Brielle, is roommates with Pereira! Brielle is in some of the scenes in “Jerseylicous.”

We go to Bangz salon on Montclair, and out hair stylist said that earlier this year, the producers of “Jerseylicious” were in Bangz, seeing it as a potential site for “Jerseylicious.” The Bangz staff had to fill out some questionnaires, but it did not pan out.

And Jersey residents may recognize places they have been on “Jerseylicious.” The show filmed at the upscale CoCo Pari boutique in Red Bank, where we couldn’t afford to shop even when we were employed.

“Jerseylicious” also shot at the 46 Lounge in Totowa. We’ve always wondered what the place was like, but if Sharpe goes there, it’s definitely too young a crowd for us.

We can’t wait to see how “Jerseylicious” turns out. We think it will portray New Jersey and its residents in a much warmer light than that crapola “Jersey Shore”: as down-to-earth, no-nonsense, unpretentious, hard-working, funny people — with our accent. And what’s wrong with leopard skin, anyhow? We love it.

Find Out Why New Jersey, With Its ‘Loud and Proud’ Natives,’ Has Become Reality-TV Central With Shows Like ‘Jersey Shore’ And ‘Jerseylicious’

December 23, 2009

Jersey Has Become A Reality-TV Mecca

If you’ve read this blog at all, you know we’re from Jersey, and proud of it. Who knew that characteristic would make the Garden State appealing to reality-show producers.

We talked to the TV experts — including a gentleman who trains folks to get on, and be on, reality shows, Robert Galinsky — for our story on why ‘Joisey’ (as some morons still say, trying to mock us) has become a reality-TV mecca. It’s posted on NewJerseyNewsroom.com.

Galinsky, founder of the New York Reality TV School, told us that producers like the fact that Jersey natives are “loud and proud.” That makes for fun reality TV.

Which reality shows are rooted here? First there was the Bravo hit “The Real Housewives of New Jersey.” Then MTV’s controversial piece of garbage “Jersey Shore” made waves (get it) in Seaside Heights. On Wednesday New Jersey Italian American legislators called for Viacom to pull the plug on the trashy show.

On MTV2’s “School of Surf,” kids from Ocean City compete in the Red Bull’s Riders Cup.

TLC loves Jersey, with “Cake Boss” shot in a Hoboken bakery and “Table for 12” about a Marlboro family with two sets of twins and sextuplets.

And coming up next spring, in March, is Style Network’s “Jerseylicious,” about the owner and stylists at the Gatsby Salon in Green Brook. You’ll be hearing more about “Jerseylicious” shortly.

Big hair, leopard skin clothes, a lot of attitude and our own dialect — God, we love Jersey.