Jewelry Television is taking page out of QVC’s and HSN’s books by creating a destination show with steady hosts.
Just as QVC has its Lisa Robertson show on Fridays (we think), and HSN has host “Beauty Report with Colleen Lopez” and “Beauty Report With Amy Morrison” on Thursday nights, JTV is doing “Girlfriend Friday.”
The show with Nikki Rouleau and Misty Mills airs 8 p.m. to 10 p.m., and focuses fashion and jewelry,”while encouraging women to share their jewelry stories and favorite trends on Facebook and Instagram,” according to JTV’s press release Thursday.
The show’s catchphrase is “Thank Goodness It’s Girlfriend Friday,” with the accompanying “#TGIGF”.
“Not only do I get the joy of hosting this show with my best friend, Misty, but she and I also get to interact with a larger sisterhood and share our love of all that sparkles and shines,” Rouleau said in a canned statement. “Every Friday night will be a new experience, with lots of viewer stories and questions to make it really personal and fun.”
The hosts will use social media to converse with their fans and customers by sharing their own jewelry stories, pictures and lifestyle tips. By using the “#TGIGF”, pictures and comments from fans and viewers can be shared on-air to connect this community of jewelry lovers together.
The show will also have a segment called “Girl…Tell Me About It!” that identifies news and current events as they relate to fashion and jewelry.
The hosts will do a Q&A segment regarding styles, colors and jewelry that will feature a question of the day submitted by a fan. These segments will also incorporate responses on social media from JTV expert hosts and guests.