Posts Tagged ‘Freehold’

This Jersey Girl Will Take ‘Jersey Couture’ Over Juicy Couture Any Day

June 1, 2010

The Homeshoppingista was a busy bee Memorial Day weekend, filing stories on actor Jon Seda and the new New Jersey reality show that debuts tonight on Oxygen, “Jersey Couture.”

NewJerseyNewsroom.com posted the story today on the new show.

Last month we got lost, of course (we still haven’t set up our ShopNBC GPS), trying to Diane & Co., the shop on Route 9 in Freehold, N.J., that’s owned by the Scali family. The shop is unassuming, just a small storefront, and we drove by it. But the Scalis run a huge women’s formalwear business, and that’s the subject of “Jersey Couture.”

The Homeshoppingista flanked by Kimberly Gambale on the left, and Diane and Christina Scali on the right, at the Freehold store, with son Anthony and father Sal standing behind

The store may look small from the front, but it’s deep, wirh 5,000 square feet of space. The place has several thousand dresses, in plastic garment bags, hung on its walls. We can’t figure out how the Scalis knew how to find exactly what dress they are looking for among all those frocks.

Family matriarch Diane Scali, deeply tanned and with a sparkly necklace on, was very outspoken and funny. She comes across a bit harsh, a bit abrasive, on the first episode of the show, but she’s not like that in person. She’s very warm and fun.

Diane & Co. in Freehold does its magic

Her daughters Kimberly Gambale and Christina Scali, both pretty long-haired brunettes, were down to earth and just couldn’t hide their passion for their work. It may sound hokey, but they really believe it’s their important mission to find the dress that will make a woman or girl feel her best during a key event, like her daughter’s wedding, the prom or a Sweet 16 party.

When we were there, the Scali ladies transformed a young girl in jeans into a gorgeous princess with a yellow dress with a skirt like a ballerina’s tutu. The teen was just beaming when she saw how pretty she looked.

We also got nosey and asked “Chrissy,” Christina, if she was still going out with the Spanish guy she mentions in Episode One. She said no. We know that feeling, girlfriend.

Some people are complaining that enough is enough with the glut of Jersey reality shows, but tune in to “Jersey Couture” tonight at 10 p.m. to make up your own mind.

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