Posts Tagged ‘Francois Nars’

New QVC Vendor Francois Nars Tells Allure Magazine That His Orgasm Blush Looks Good On Everybody

November 25, 2009

The December issue of Allure magazine has an interview with Francois Nars, the man who created the upscale NARS cosmetics line. We assume he is the guy that named the line’s popular blush color “Orgasm.”

In the story, the French Nars talks about his 15-year-old makeup line and how he likes to keep a low profile and not make many public appearances.

Maybe that’s why he didn’t show up for the debut of NARS on QVC recently, when host Lisa Robertson was not allowed to say “Orgasm,” the name of his blush.

Nars, who owns an island near Tahiti, talks about his mom and his side career as a photographer, shooting models for his ads.

He also told Allure that he knows every inch of Madonna’s body, from doing her makeup for her music videos. We’re not touching that one.

Allure described the NARS Orgasm blush as having “a notorious name.”

And Nars says it “looks good on practically everybody.”

By the way, we missed this Nov. 14 New York Times Q-&-A with HSN CEO Mindy Grossman. Take a peek.

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On NARS Makeup Debut, You Can Buy An ‘Orgasm,’ But QVC Host Lisa Robertson Can’t Say It

November 12, 2009

Is orgasm a naughty word? Well, it’s apparently too racy for QVC.

You can’t make this stuff up. On Wednesday night QVC premiered the high-end NARS cosmetics line, but no one was allowed to say the name of the popular color of one of the brand’s lip glosses and blushes, the aforesaid “Orgasm.”

Host Lisa Robertson from the get-go warned viewers about the names of the NARS items, saying, “Some of them are provocative, some a little shocking.”

Hey QVC: If you can’t say the name of a makeup color on the air, don’t sell it. The Orgasm blush is extremely popular, iconic even.

NARS rep Stephanie Gower referred to the forbidden Orgasm color lip gloss as “the one that cannot be named.” Some of the lip gloss names that Robertson was permitted to say were “Triple X” and “Striptease.”

The “O” problem resurfaced when Robertson talked about the  NARS’s stick blush, which also has a color “Orgasm.” Once again, it was the word that dare not be spoken on QVC.  All Gower could tell viewers was “I do use the Big O.”

By the way, the Orgasm blush color was described as “a peachy pink with shimmer.”

Although QVC banned Robertson and Gower from saying the apparently dirty word, the network did show the name “Orgasm” onscreen in the product descriptions.

The irony was that the NARS debut took place during QVC’s “What a Girl Wants” 24-hour special. Well, we thinks most girls want an orgasm.

By the way,  the French makeup master Francois Nars was missing in action in West Chester, Pa., for his line’s premiere on QVC. That was pretty lame and disappointing. 

“He is a busy, busy gentleman,” Robertson said.

We don’t care. Francois should have gotten his French butt to QVC’s studios. The brief video clip of him was no substitute.

(In retrospect, maybe Francois was a no-show because he was mad that QVC, lead by us prudish Americans, wouldn’t say the name of his Orgasm blush on the air.)

We Hope Francois Doesn’t Disappoint With Nars Cosmetics Debut On QVC

November 10, 2009

QVC has landed another high-end makeup vendor to its lineup, Nars.

The cosmetics line will debut on QVC Wednesday at 8 p.m. It is one of many high-profile makeup brands that QVC has brought on board to broaden its product mix, names like Bobbi Brown, Laura Geller, Smashbox and the popular Bare Escentuals.

On Monday, QVC CEO Mike George attribituted the network’s solid third quarter in part to strong makeup sales, saying the channel has “built a prestige beauty business.”

Here is the network’s spin on Nars.

“Chic, sophisticated and timeless with a twist, Nars is the beauty brand for the modern, independent woman. At the heart of this iconic brand is creator François Nars’ philosophy: there are no rules when it comes to beauty; whatever makes you look and feel good is right,” says QVC’s web site.

“From his early days as a student at the Carita Makeup School in Paris to his work in New York with fashion’s top publications, François Nars has helped to transform the face of beauty. His distinct aesthetic is evident throughout the entire Nars collection and in all of Nars’ advertising campaigns, which François photographs himself,” so we are told.

“Nars embraces a woman’s individuality, providing her with a bold, rich color palette, a range of luxurious textures and the confidence to express herself. A favorite of beauty insiders and magazine editors, Nars is also the choice of celebrities, makeup artists and fashionistas.”

Let’s see if it becomes the choice of Homeshoppingistas.