Posts Tagged ‘fragrances’

Want ‘Great In Bed’? Watch Evine With Shinder

September 19, 2017

This is great, according to Evine.

Today, Tuesday, the No. 3 home shopping network will debut the House of Greatness from beauty-industry veteran Randi Shinder. We are not familiar with her, but according to Evine’e press release she is “best-known as the creator of CLEAN Perfume, Lip Fusion, Fusion Beauty and Jessica Simpson’s Dessert Beauty.

“Randi is a powerhouse in the fragrance and beauty industry and we are thrilled she’s joining the Evine family and are looking forward to this strategic partnership,” Evine CEO Bob Rosenblatt said in a canned statement.

“We can all subscribe to greatness being a way of life. Here at Evine we live by our mantra to be good to others and to be good to yourself. House of Greatness and Randi’s revolutionizing line of products that fuse science and beauty is a perfect match for our customers who seek out new ways to live, look and feel great.”

The announcement said that House of Greatness “is an empowering lifestyle brand developed with the core belief that greatness should be a way of life, a conscious mindset to inspire and motivate to do great and be the best version of yourself.”

The line includes fragrance, beauty, home décor, apparel and jewelry, including I Smell Great, Great in Bed, Great Bath, Great Home and jewelry collection, Great Intentions.

Additionally, House of Greatness will include brand collaborations from “celebrity beauty and lifestyle expert Spencer Barnes and supermodel and actress Bar Paly.” We haven’t heard of either one of them.

House of Greatness will debut on Evine in September and will expand with new introductions monthly through next January and beyond.

“House of Greatness has been a labor of love,” Shinder said.

“My passion has always been fragrance and beauty and I’m referred to by many as a self-proclaimed beauty junkie. Over time my passions have evolved into creating this exciting lifestyle brand that not only invites greatness in all aspects of ones’ life, but also empowers women who believe good is not good enough and strive for greatness in their everyday life, values, aspirations and dreams.”

House of Greatness will debut with the fragrances I Smell Great and Great in Bed.

The press release left us speechless when it said:

I Smell Great is the first and only fragrance brand based on extraction to develop scents directly from things women love the most. Combining true extraction with patented self-renewing scent spheres allows the wearer to reactivate the fragrance up to 6-8 hours after application. In addition to fragrances, I Smell Great will also include scented candles.

Great in Bed is a collection of products specifically designed for the bedroom to promote great rest, great energy and great bedroom experiences. The fragrances within Great in Bed are formulated with magnetic energy water to increase energy and attraction while delicately scenting skin from head to toe. In addition to fragrances, Great in Bed will also include scented candles, atmosphere sprays and sleepwear and extend into bedroom accessories and bedding.

Following the September introduction of I Smell Great and Great in Bed, and in time for the holidays, will be the debut of Great Bath, Great Home and Great Intentions.

Barnes and Paly will be making guest appearances during the premieres. He had worked with will be Spencer Barnes, who has worked with celebrities including Julianne Hough, Nina Dobrev and Angie Harmon. She has worked with Liam Neeson, Mark Wahlberg and Dwayne Johnson.

Each will showcase their own unique lines created in collaboration with Shinder.

Celebrity Stylist Rachel Zoe and Sean ‘Diddy’ Combs, Vendors On QVC and HSN, Makes New York Post’s List Of Trendsetters This Decade

December 31, 2009

Two home shopping vendors, celebrity stylist Rachel Zoe and rapper-entrepreneur Sean “Diddy” Combs, both made the New York Post’s list in its “A Decade of Trends” story Thursday.

Zoe, who does a fashion and accessory line for QVC, was lauded by the Post for building “a career on perfect taste, an eye for vintage and a knack for pulling fabulous gowns.” Zoe, who does “The Rachel Zoe Project” for Bravo, is pictured with client Nicole Richie.

Combs, who sold out his fragrances during is recent debut on HSN, won high praise from the Post. “By far, one of the greatest retail successes that doesn’t make us want to barf is Sean John — the label launched in the late ’90s by music mogul Sean ‘Diddy’ Combs,” the Post wrote.

The Post said that this “early entry in the celebrity clothing-line genre” has “staying power.”

New York Daily News Notes Sean ‘Diddy’ Combs And His Recent HSN Sellout

December 11, 2009

The New York Daily News Friday did an item in its “Gatecrasher” column that mentioned Sean Combs’ recent success on HSN.

Rapper, entrepreneur and style icon “Diddy” attended the AOL Kickoff party earlier this week at the New York Stock Exchange. Apparently, a number of white-bread finance guys were stopping Combs and asking him what he thought about their suits and ties, since he is known as a fashion plate.

The News item then noted that Combs know what’s hot, because his new line of fragrances, which includes I Am King, recently sold out on HSN.

“I’m just trying to bring some of my style to Middle Americam” Combs told the News.