Posts Tagged ‘first anniversary’

Evine Live Celebrates First Anniversary

February 5, 2016

Evine Live will celebrate ithe first anniversary of its new moniker and branding over Valentine’s Day weekend. We’re surprised there is any kind of hooting and hollering going on, since the company’s stock was trading at about $1, last time we looked.

Yet in a press release on Thursday, Evine Live crowed about its accomplishments and also unveiled a list of new vendors and brands that it will launch this spring.

We’ve already written about some of these, but they are: V by Vanessa Williams Fashions; Believe at Home by Michelle Williams; Lisa Vanderpump Home; Betsy Johnson fashion jewelry: Forever Moissanite jewelry; Charms & Chains jewelry; Cailyn Beauty; Active Argan Breakthrough Beauty; Gravity Defyer Footwear; Pietro NYC Handbags; Phoenix Fashion Week; and Musse & Cloud Footwear.

“Our first year as Evine Live has been a transformative one,” CEO Mark Bozek said.

“A year ago we began debuting many new and exciting brands such as Beekman 1802, Consult Beaute, Paula Deen, Todd English, Nancy O’Dell and Nicole Curtis Home, among others, as part of our strategy of diversifying our product mix. We expect these brands as well as the new brands we will premiere this Spring will allow us to continue to effectively execute this strategy.”

The “1st Birthday Bash” kicks off Feb. 11.

During the birthday event, the “Believe at Home by Michelle Williams” collection will officially debut alongside Beekman 1802, Indigo Thread Co., Paula Deen Kitchen, 100% PURE Cosmetics and Todd English.

Guess who else will be part of the festivities? Invicta watches!

What would Evine Live be without Invicta watches? A lot of dead air time.

But viewers will also have a chance to win one of three shopping sprees during a birthday sweepstakes.

And the list of returning vendors includes Nancy O’Dell Fashions, Fair Child by Karen Fairchild Fashions, Nicole Curtis Home, Andrew Zimmern: World’s Best Meats, Consult Beaute with Dr. Terry & Heather Dubrow, 100% PURE Cosmetics, OptiLife Nutrition by Dr. Joe, BoKu Superfoods and Sword & Plough.

Paula Abdul Is Selling The ‘Star’ Bracelet She Wore On ‘American Idol’ On HSN, Says She Gifted A ‘Variety’ Exec With Some Of Her Jewelry

December 12, 2009

After an unexplained cancellation of a visit this fall, former “American Idol” judge and singer Paula Abdul was on HSN Saturday to celebrate the first anniversary of her jewelry line, Forever Your Girl.

And she told a juicy tidbit about an exec at Variety, the sister publication of the trade magazine where we used to work.

Abdul was showing off a tricolor knot ring and matching bracelet that have pave stones. Abdul said that she recently attended an event honoring famed director Steven Spielberg, and she wore both those tricolor pieces. Abdul was sitting “next to the woman who runs Variety,” and the woman started raving about the jewelry, according to the singer.

Abdul took the ring and bracelet off and gave them to the unnamed Variety honcho. “She was just so happy,” Abdul said.

“We haven’t seen Paula since July,” HSN host Marlo Smith told viewers. She failed to mention that Abdul had been on HSN’s program schedule in October, but that appearance was canceled without explanation.

Abdul’s “Reach for the Stars” pave bracelet and ring, which she wore during “American Idol” telecasts, were both on clearance for $10 each.

Abdul says she gets stopped in the street when she wears that jewelry. “Everyone says, ‘That’s the ‘American Idol’ bracelet,'” Abdul said.

The singer also said she wore several of her various bracelets stacked at the recent American Music Awards.

We were eyeing Abdul’s nail polish, which was gold with sparkles. It was a little over the top, which Abdul later admitted on-air.

“Forgive my nail polish, I think it’s a little much,” Abdul told viewers, adding later on, “My nails are ridiculous.”

Girlfriend, we love you for being honest.