Posts Tagged ‘FaceMaster’

How QVC Says It’s Cutting Down On Returns

December 26, 2013

Belated Merry Christmas, folks! HSN is doing 24 hours of jewelry clearance today, which is tempting even for those of us who rang up our charge cards shopping for the holidays.

We were so busy it has taken us a few days to blog about a Wall Street Journal story earlier this week, one where QVC stuck its two cents in.

The Journal article, “Rampant Returns Plague E-Retailers,” described how online retailers are using their data on orders to try to cut down on returns. As many of us know from personal experience, one way that QVC and other home shopping networks try to reduce returns is by threatening to cut off shoppers who return too much merchandise, despite the channels’ 30-day-unconditional return policies.

QVC didn’t talk about that little fact in the story.

Instead, the No. 1 home shopping channel told The Journal that in some cases it is emailing customers after they get their products to explain how to put them together and use them. QVC’s return rate has been on the rise. The article said that QVC’s returns bumped up to 19.4 percent of gross product revenue last year from 18.9 percent in 2010.

The Journal said that QVC recently “began sending customers post-purchase emails with instructional videos on, say, how to put a vacuum cleaner together or the best ways to style a scarf.”

The story goes on to report that when the home shopping network noticed a high return rate for the $295 Nu-FACE Trinity face-toning device, it sent customers an email with a video on how to use the item.

Returns on QVC’s version of ShopHQ vendor Suzanne Somers’ FaceMaster plummeted 30 percent, eliminating returns of an estimated $55,000 worth of product, according to The Journal.

We still find that a more interesting story would have been on the “you-return-too-much-you-can’t-shop-anymore-with-us” strategy of home shopping nets.


Suzanne Somers’ FaceMaster Reminds Us of QVC’s NuFace Toning Device

August 7, 2012

So Suzanne Somers wasn’t so crazy after all.

Years ago, and for years, Somers was hawking a FaceMaster, a device that she said she swore by. She sold it on HSN and on her new home-shopping home, ShopNBC. The platinum version is about $168 right now on

You would put some gel on your face, and then use this little electronic device that had two prongs. You would put those prongs on different parts of your face, and the electric current was supposed to tone your facial muscles, firming your face.

Suzanne Somers

We’re sure some scoffed at this device, and we actually ordered it once. Then we never even opened the box.

Flash forward to August 2012, QVC. The No. 1 home shopping network’s Today’s Special Value Monday was the NuFace At-Home Microcurrent Facial Toning Device and Gel, for 200-plus greenbacks. It has two prongs that you hold on your face.

The item sold out, but here is what said about it:

What is it: Five minutes to a new face! The FDA-cleared NuFACE Trinity is a non-invasive facial toning device that uses microcurrent technology to deliver both immediately visible and long-term results. It has an ergonomic design with easy-to-use push buttons and a charging cradle, making it easy to achieve beautiful results in just minutes a day. Use it to treat the forehead, eyebrow, under-eye area, cheeks, jaw line, and jowls.

Included with the device are two units of NuFACE Gel Primer, which is non-staining, non-allergenic, odorless, water-soluble, and safe for ultra-sensitive skin. The gel is formulated to deliver optimal results during microcurrent treatment.

Who is it for: Anyone looking for a cutting-edge solution to improve facial tone while maintaining an overall more vibrant appearance.

Why is it different: Battery-operated NuFACE Trinity uses microcurrent technology, the same technology aesthetic professionals use. This gentle, low-level electrotherapy effectively stimulates skin to promote a more toned appearance. It will not contract muscles and when used correctly feels soothing and mild. The device automatically measures your skin’s conductivity and regulates microcurrent impulse for optimal performance. Continual use is encouraged for long-term results.

In a clinical study, within 60 days 85% of users experienced improvements in facial contour and 73% of users experienced improvements in facial tone.

How do I use it: Cleanse the face and apply NuFACE Gel Primer to areas being treated. Glide the device over the natural contours of your face for an instantly visible lift. Treatment takes five minutes a day when doing basic treatment, however you may use the device every day for up to 20 minutes.

Here is what says about the FaceMaster:

“This is like taking your face to the gym. The results are absolutely amazing. You get the instructional DVD. It’s like taking me in your bathroom.” — Suzanne Somers

With the desire to look their very best, women from every corner of the world have made it a personal mission to find the most effective solutions to the challenge of looking younger.

The medical and technical team behind the revolutionary creation of FaceMaster have compiled years of research on how FaceMaster, with Advanced “Wave” Technology, can deliver affordable and beautiful results without invasive procedures.


New sleek, efficient design allows for ease of use, portable, easy storage and stability
Contains a proprietary, specialized bi-phase symmetric square wave waveform specifically designed for optimal face muscle toning

LCD display makes the FaceMaster easy to use intensity selector, program selector, feathering program and optional beeper

Two Hand Wands enhances effectiveness and customization for all procedures

Does anyone see any similarities? We’re not saying that Nu-Face did anything wrong, but its device seems to operating very much on the same science as Somers’ FaceMaster does.

Best-Selling Author Suzanne Somers Is Back With Her FaceMaster For ShopNBC’s Beauty Day

January 14, 2011

ShopNBC is holding its first Beauty Day of the New Year Friday, kicking off at 8 p.m.

“Beauty Day on ShopNBC is all about discovering a more beautiful you,” or so the home shopping channel tells us. “It’s a new year, and it’s time to refresh, restore and renew.”

Actress/author/entrepreneur Suzanne Somers is in the house to sell her organic skincare line and her best-selling and her “iconic” FaceMaster.

The' "iconic" FaceMaster

We bought a FaceMaster years ago — when Somers was on HSN — and never took it out of the box. It entails putting two little wands on your face that send out an electrical current, which supposedly makes your facial muscles plump up.

ShopNBC will be premiering on “world-renowned” skincare from Decleor, a natural, active plant ingredient based anti-aging skincare collection.

The No. 3 home shopping network calls its “Beauty Day Must Haves” the Facemaster, the Decleor all Skin Types Starter Kit and the NuBrilliance Micodermabrasion System.

Barry Manilow Gives Suzanne Somers A Call For Her ShopNBC Debut

September 19, 2009

Who can resist a “Naughty Librarian Necklace”? That was one of the items Suzanne Somers was selling during her premiere on ShopNBC tonight.

After 17 years at HSN, diva Somers debuted on ShopNBC by fawning over her new network, and the network mooning over her. Somers’ switch to the Peacock home-shopping channel shocked her fans, with lots of speculation about why her ties to HSN were being severed.

During her “Welcome Party” debut, Somers walked onto a new set, which ShopNBC created specially for her. “I’m so happy. My new home,” she said and later cooed, “They went all out for me at ShopNBC.” The banged blonde hinted about why she moved on (or was cut loose, we still don’t know which it was). She described ShopNBC as “a new, forward-looking company” that was “open to expanding” her brand. Of course, ShopNBC is also a financially ailing network looking for a rebound, and Somers’ star power may help raise its profile and move more merchandise.

During the show pop singer Barry Manilow, Somers’ friend of 30 years, called in to wish her luck at her new venue. And her fans from HSN phoned in as well. “My girls are coming over her,” she said.

Somers is bringing her HSN products, and more, over to ShopNBC. Yes folks, that means more FaceMasters, trilliant jewelry, “Somersize” foods, clothes and skin-care products. ShopNBC also said that Somers will be offering “a line of ingestibles,” a not very appealing name for what we assume are vitamins and supplements. Somers’ views on health and natural remedies are quite controversial. For example, her advocacy of bioidentical hormones for women sparked vicious criticism from the medical community. And after Patrick Swayze’s death, Somers was critical of the course of treatment he chose for his cancer.

At one point during her debut, Somers said, “I should have been a has-been a long time ago.” Well, some may say she is a has-been. But as one of the first celebrities to forge an alliance with a home-shopping network — which dozens of stars are doing today — it looks like she’s a smart cookie, has-been or not. True, she’ll be the butt of ThighMaster jokes for the rest of her life, but so be it. And we all should look as good at 62.