Posts Tagged ‘“Eat Pray Love”’

HSN Has Some Kind Of Promotion Going For ‘Morning Glory’ Movie

November 8, 2010

HSN is running spots for some kind of promotion it is doing for the film “Morning Glory,” which stars up-and-comer Rachel McAdams, Harrison Ford and Diane Keaton.

The spot shows a brief clip of the movie, and says that HSN will be offering phone calls with the cast, etc., next week.

While we do like the cast of the film, it appears to trot out every stereotype about the morning TV news business: the eager-beaver newcomer that shows everyone up; the curmudgeon anchor; and his female foil.

We loved it on “The Mary Tyler Moore Show,” and has been done poorly many times since then.

This would HSN’ second shot partnering on a movie, with the last one being for the bomb “Eat Pray Love.”

HSN Finally Reveals Details Of Its ‘Eat Pray Love’ Promotion With Sony Pictures

July 6, 2010

Weeks ago when we asked HSN about a big event it had planned in conjunction with the release of the movie “Eat Pray Love,” we didn’t really get a response. We wrote what we could garner about the event from HSN.com.

Well, Tuesday HSN announced that it was partnering with Sony Pictures to support the launch of the film.

HSN modestly says that it “will be executing the most comprehensive 360-degree marketing campaign in its history, including 72 hours of original programming on Aug. 6, 7, and 8 featuring unique products themed around the movie.”

“Eat Pray Love,” based on the best-selling novel and starring Julia Roberts and Javier Bardem, will be released Aug. 13.

“There are very few retailers out there that have the breadth and depth of HSN,” Marc Weinstock, president of worldwide marketing for Sony Pictures, said in a canned statement. “This is a unique promotion that taps into its power as a content, community, and commerce platform, and we are excited to have them on board as a partner. This is a great opportunity for us to reach our target audience while extending the ‘Eat Pray Love’ experience on the weekend prior to our release this August.”

HSN, which reaches 95 million homes in the U.S., has a customer base that’s about 83 percent female between the ages of 30 to 50 years old, with an above-average income. Its website is a Top 10-trafficked e-commerce site.

Padma Lakshmi will be part of HSN's Eat Pray Love extravaganza

“‘Eat Pray Love’ is an event motion picture for women, and we are very excited to partner with Sony Pictures in an alliance that allows us to support the film while also providing immersive content and product experiences for our core female consumer,” HSN Mindy Grossman said in her canned statement.

“Our customers will be able to experience the journey of traveling through Italy, India and Bali as we bring ‘Eat Pray Love’ to life through stories, engaging personalities and unique products that complement the themes expressed in the movie,” she said. “We have no doubt our customers will love ‘Eat Pray Love’!”

HSN will leverage multiple platforms to deliver a 360-degree experience for consumers in support of Eat Pray Love: TV, online, mobile, print advertising, public relations, events and direct mail.

The 72-hour “Eat Pray Love” on-air event will incorporate appearances by more than 20 of HSN’s partners and brands and feature more than 400 unique items across a variety of categories, including beauty, electronics, home decor, travel, cooking, jewelry, accessories and ready-to-wear.

You’ll be seeing wares from Naeem Khan, Robin by Me & Ro, Rebecca Moses, Padma Lakshmi, Lancome, RK by Ranjana Khan, Hutton Wilkinson, Carlton Varney, Sony Electronics, Nicky Butler, V by Eva, Tagliamonte, Sajen Silver, Dalia, Clever Carriage, Casa di Francesca and Sarita Handa.

In line with the movie, HSN programming during the event will focus on three different countries: Italy on Aug. 6; India on Aug. 7 and Bali on Aug. 8 – Bali.

Bestseller “Eat Love Pray” was written by Elizabeth Gilbert. Here’s what the HSN press release says about her.

At a crossroads after a divorce, Gilbert takes a year-long sabbatical from her job and steps uncharacteristically out of her comfort zone, risking everything to change her life. In her wondrous and exotic travels, she experiences the simple pleasure of nourishment by eating in Italy; the power of prayer in India, and, finally and unexpectedly, the inner peace and balance of love in Bali. Based on an inspiring true story, ‘Eat Pray Love’ proves that there really is more than one way to let yourself go and see the world.

HSN’s Big ‘Secret’ Is Out: It Will Debut An ‘Eat, Pray, Love’ Collection In August

June 1, 2010

One of our very kind and astute readers let us know what’s going on with HSN and “Eat, Pray, Love.” We wish the HSN PR department had been so kind, since the news is on the network’s website. This is why reporters are jaded.

On HSN.com, the home shopping channel said it is premiering a “Eat, Pray, Love” collection in August.

“Join HSN August 6-8 as we journey through Italy, India and Bali for a one-of-a-kind shopping experience,” HSN says. “The event features some of your favorite brands showcasing new discoveries in the spirit of the countries and characters of Eat, Pray, Love.”

There is also a blurb about the book:

“Based upon the bestselling memoir by Elizabeth Gilbert, Eat, Pray, Love proves there is more than one way to let yourself go. Liz Gilbert had everything a modern woman is supposed to dream of having, yet found herself searching for what she really wanted in life. Gilbert embarks on a quest for self-discovery through Italy, India, and Bali. Now a major motion picture.”

HSN Has Something Cooking With ‘Eat, Pray, Love,’ It Just Won’t Say What

June 1, 2010

HSN host Callie Northagen let the proverbial cat out of the bag last weekend about some plans that the home shopping network has regarding “Eat, Pray, Love,” the bestselling memoir by Elizabeth Gilbert.

Northagen was with Joy Mangano, who gets blonder and blonder each time we see her, discussing some bedding that the in-house inventor had created. Mangano mentioned that she loved to curl up in her bed and read, and Northagen agreed.

The host said that she was currently reading “Eat, Pray, Love,”  blurting out, “We ( HSN) have a big event coming up” regarding “Eat, Pray, Love.”

Then Northagen, looking a bit sheepish, added, “I don’t know if I’m supposed to say that.”

Probably not, Callie, but we’re glad you did.

Northagen mentioned a date, we believe it was August. The “Eat, Pray, Love” movie, obviously based on the book, will be released Aug. 13. It stars Julia Roberts playing Gilbert, with Penelope Cruz’s babe, Javier Bardem, as Roberts’ love interest.  

It seems likely that HSN’s “event” will be tied to the film’s release.

We contacted HSN’s PR department Tuesday to find out what specifically is going on with “Eat, Pray, Love.”

Here is the illuminating response we got back.

“We have new announcements and events all the time so stay tuned,” HSN said in an e-mail.

Thanks guys.

We have a special place in our heart for “Eat, Pray, Love” (we can’t figure out if it takes commas or not), because we read it the last time we were on vacation (pre-layoff) in Arizona, which was in October 2008.