Posts Tagged ‘e-commerce’

HSN Lands Patents For HSN Shop By Remote And E-Commerce Options

July 28, 2010

HSN has secured two patents, including one for HSN Shop by Remote, which is in 30 million homes, and is the only U.S. service of its kind to allow customers to buy products with just a few clicks of their remote control, the company said Wednesday.

“This patent reinforces our position as a revolutionary force in television and retail as we continue to bring exciting innovations to our customers that enable them to shop whenever and however they choose,” John McDevitt, HSN’s vice president of advanced services, said in a canned statement.

The HSN patent entitled “System for Improved Interactive Television Processing” covers many of the proprietary aspects of the HSN Shop By Remote platform and provides for a transactional environment between a server and one or more display devices. Using the unique identity of a given customer operating a display device, the HSN Shop by Remote system generates and transmits customized transaction data, creating an individualized transactional experience.

In addition, HSN secured a patent called “Method and System for Improved E-Commerce Shopping.” The patent includes many of the proprietary features of the HSN.com platform that allows consumers to view multiple video product presentations.

The system provides both a live video feed as well as pre-recorded video segments that may be related to one or more product presentations.

“Consumer appetite for online video viewing and shopping options is rapidly expanding, creating tremendous opportunities for e-commerce providers to monetize these channels,” McDevitt said. “Our second patent helps protect our video and e-commerce technology and reaffirms our leadership position in transactional innovation.”

As part of its strategy to provide customers with access to great shopping experiences across multiple platforms, HSN has deployed the HSN Shop by Remote interactive television service and is also today the only retailer streaming live HD video on three screens: TV, online and mobile.

With a focus on capturing additional growth opportunities in mobile, HSN has over the last year launched an i-phone app, an android app and, most recently, a WAP site. And Aug. 1 HSN will launch HSN2, effectively becoming the only home shopping network with a second TV shopping channel. HSN2 will provide customers with more viewing and shopping options as it offers 24 hours of encore airings of HSN’s favorite brands, products and personalities.

ShopNBC Customers Can Now Place Orders Directly From Their Mobile Devices

February 9, 2010

If we had had a BlackBerry or iPhone, we would love this: ShopNBC customers will now be able to order goodies from the home shopping channel directly from their mobile devices.

Tuesday ShopNBC said it is launching new mobile e-commerce capabilities as well as a second version two of its ShopNBC iPhone application, which will enable customers to shop and place orders directly from smart mobile phones and devices, including iPhone, iPod Touch, BlackBerry, Palm Pre and Droid.

The all-new ShopNBC mobile platform was developed in partnership with Usablenet, a mobile Web platform for leading brands, offers on-the-go access to ShopNBC.com.

ShopNBC customers can shop and order from the multichannel electronic retailer’s entire selection of more than 10,000 items, discover daily specials, search for products by keyword or item number, and check order and shipping status.

In concert with the new mobile e-commerce enhancements, ShopNBC is also rolling out its second version of its iPhone application. Last April ShopNBC became the first TV shopping retailer to release a shopping application for the iPhone and iPod touch.

The new ShopNBC version, available as a free download from iTunes.com, builds on the success of the initial ShopNBC iPhone app by offering a more comprehensive, user-friendly interface, which includes key features of ShopNBC.com and the ability to order directly from the iPhone and iPod Touch.

“We are excited about advancing the cause of our mobile e-commerce strategy for the benefit of the customer,” Carol Steinberg, ShopNBC’s senior vice president of e-commerce and marketing, said in a prepared statement.

“With fast, easy access to our entire product selection coupled with the ability to accept merchandise orders directly from mobile devices, ShopNBC has further enhanced its shopping experience. Now, in step with an on-the-go lifestyle, customers have the ease of knowing that ShopNBC’s unique items and top values are always at their fingertips.”

QVC Hires Meg Armstrong As General Manager Of E-Commerce

January 25, 2010

Meg Armstrong

QVC Monday named Meg Armstrong general manager of e-commerce, a newly created post.

Armstrong will be responsible for overseeing QVC’s online business, including the leadership and execution of its business plans, policies, practices and vendor relationships.

Bringing more than 20 years of marketing experience to QVC, Armstrong most recently served as vice president of direct to consumer platform marketing for Brown Shoe Company/Shoes.com, where she was responsible for the online marketing direction, management and growth of various multichannel, pure play and specialty retail Web sites.

“Meg will play an instrumental role in growing our online business through existing and new channels, and will lead us to new service levels in providing our customers with a seamless, exceptional shopping experience,” said Angie Simmons, QVC’s executive vice president of multichannel platforms, to whom Armstrong reports. “We’re delighted to welcome her to QVC.”

Prior to Brown Shoe Company/Shoes.com, Armstrong served as vice president of direct marketing for GMAC Insurance, where she was responsible for all aspects of the company’s direct marketing strategies.

Armstrong’s previous work experience also includes marketing roles with David’s Bridal, where she doubled traffic to its Web site and launched the company’s first Spanish-language site, and Lowe’s Cos., where she managed the development and launch of its first e-commerce platform.

Armstrong earned her master’s degree in management (strategy and marketing) from Wake Forest University in Winston-Salem, N.C. She holds a bachelor’s degree from Meredith College in Raleigh, N.C.