Posts Tagged ‘Dr. Sari Locker’

‘Evine After Dark’ sex show returns

September 30, 2017

Evine was pleased as punch with the reaction to its first “Evine After Dark” show last week, where it hawked “intimate” items like body oils.

It was so happy, in fact, that it put out a press release on it this week. The sexy show returns tonight at 1 a.m. ET, when the kiddies are in bed and asleep.

ICYMI: Evine Debuted “Evine After Dark” and Customers are Buzzing 09/28/2017

During Friday’s late night premiere, Evine created a positive and safe environment for women to learn about – and shop for – intimacy items

MINNEAPOLIS, Sept. 28, 2017 (GLOBE NEWSWIRE) — Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform interactive digital commerce company (evine.com) introduced a new late-night shopping experience and TV talk show last weekend called “Evine After Dark,” which offered a positive and safe environment for women to purchase intimacy items. Viewers who joined the first-ever show of its kind were met with fun and flirty products, including body powder, lotions and lingerie, as well as sexual health and relationship advice from top-selling author and sexual health professional, Dr. Sari Locker.

“A little bit of history was made this weekend with our first ever ‘Evine After Dark’ show,” said Nicole Ostoya, Chief Marketing Officer at Evine. “We created this show with the belief that women, no matter their age, deserve to feel sexy and confident in their personal relationships, and especially in their own bodies. All along, our guiding principle was to provide access to intimacy products in a safe and discrete way and give them the opportunity to ask questions anonymously. We heard from many customers that were thankful to have somewhere to go for this category that was respectful and private.”

Evine viewers had an opportunity to post on Facebook their questions, as well as email a private email address (afterdark@evine.com) to leave comments or ask questions. The format and topics covered during “Evine After Dark” were positively received.

One Evine customer wrote in, saying, “I watched the full hour and the YouTube show. You were truly perfection, lending a voice to create a bridge we could all join to walk into the safe place YOU created. The format as a show is brilliant. This is the revolution of women over 35. Way to create something to not just mirror that, but continue to awaken it.”

Dr. Sari Locker said, “I’ve spent my career providing information and advice to embolden women to celebrate their inner-beauty and enjoy their sexuality. It is an honor to be part of ‘Evine After Dark,’ because it is a pioneering and exciting show. During the first episode, I received many emails from women looking for advice on how to find new ways to reconnect with their partners. I look forward to continuing to help guide Evine’s viewers each week as ‘Evine After Dark’ continues.”

“Evine After Dark” will continue to air live Friday late night at 10:00pm PT/Midnight CT/Saturdays at 1:00am ET and features luxury romance and intimacy products such as lotions, oils and body sprays, as well as elegant robes, nighties and lace bodysuits.

Each item selected for the series is designed to help women feel confident and empowered about their bodies and intimate relationships. In the creation of all of the “Evine After Dark” creative materials, none of the models were photoshopped or re-touched in order to capture the perfect-imperfections and all-natural beauty in a positive and uplifting way.

Fans are encouraged to follow along each show via Instagram at @evineafterdark and on YouTube by searching “Evine After Dark.” Viewers are invited to watch “Evine After Dark” via cable and satellite, mobile apps and live streaming online at http://www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation’s top cable providers. Find Evine in your area: bit.ly/1CNa450.

For more information on “Evine After Dark,” visit http://www.evine.com/AfterDark. For more information on Evine, visit http://www.evine.com. To check out a short video introduction of “Evine After Dark” click here.

About Dr. Sari Locker

Dr. Sari Locker is a sexuality educator, television personality, writer and keynote speaker. She is the author of four top-selling books, including The Complete Idiot’s Guide to Amazing Sex, and has been an advice columnist for many national publications. She has been a talk show host on Lifetime TV, a reporter for CBS News in New York, and has been featured as a guest on over 1,000 programs including the Today Show, Good Morning America, MSNBC, CNN, Fox News and more. She has a B.S. from Cornell University, M.S. in sexuality education from The University of Pennsylvania, M.A. and a Ph.D. in developmental psychology from Columbia University, where she is an adjunct professor.

Advertisements

‘Evine After Dark’ offers massage oils, sex advice

September 24, 2017

We’re nosy-holes, as our mom would say, so of course we watched “Evine After Dark” last night — with its “Boudoir Blush” nighties, sex advice and massage oils.

We already blogged that Evine was taking a big risk by looking to sell “intimate” goods to its viewers, hiring a sexuality expert and creating a new set for the initiative.

Kimberly Wells, who we found out is single, did the honors by hosting the premiere, which started off with a warning telling viewers that the sexual topics they were about to hear about were for mature-audiences-only and could offend some people.

Wells asked viewers to prepare for “a trail-blazing experience in television retail shopping.”

It turned out that the show was tastefully done, but we did get tired of Wells hammering home her bullet points: That the show was allowing women to buy intimate products in “a safe environment,” the comfort and privacy of their own homes.

Evine even set up an email where viewers could anonymously send in questions to sex expert Dr. Sari Locker, who appeared live to take the queries.

And in this TV venue, “intimacy” became the code word for sex. After awhile, we were dying to just hear the word sex.

All in all, we think it went over pretty well for Evine.

‘Evine After Dark’ to sell sexy stuff

September 21, 2017

Evine is taking a walk on the wild side. It’s going where no home shopping network has gone before. Let’s talk about sex.

This week, late night, it is debuting a new program called “Evine After Dark” that will feature “intimate goods.” The merchandise, we are told by the Evine folk, will include lingerie for women of all sizes, massage-oil candles and bathing items.

We have already received an inquiry about the show from a reader who saw that Evine host Kimberly Wells had mentioned it on Facebook.

“Join Dr. Sari Locker & me for a pioneering & exciting new show designed to help women feel confident and empowered about their bodies and personal sexuality!” Wells wrote.

“We will be featuring luxury romance & intimacy products such as lotions, oils & body sprays as well as elegant robes, nighties and more. Educational, entertaining & sound advice to embolden you to celebrate your inner beauty-join us! xx”

Dr. Locker’s website describes her as a leading sex educator.

http://www.sarilocker.com/

We sure hope Chuck Clemency doesn’t wind up on this new show with nipple rings or some such stuff!

Evine, as the No. 3 home shopping network competing against industry giants QVC and HSN, is taking a chance and thinking out of the box. We think it could cut two ways. It may be a real opportunity to provide women a way to shop privately for such items, without facing salespeople. Or, if Evine’s audience is as conservative as some may think it is, “Evine After Dark” will not go over well with that crowd.

We certainly don’t recall a home shopping network hawking “intimate items” — some lingerie, of course, but no massage oils, in the past!

In fact, the networks have been rather prudish. We remember laughing our butts off a number of years ago when QVC host Lisa Robertson was selling NARS cosmetics, and she was not allowed to say the name of the brand’s most popular powder: Orgasm.

It was absurd.

The network promises that its new show will be tastefully done and offer women a comfortable outlet to buy intimate goods. It debuts Saturday at 1 a.m. ET.