Posts Tagged ‘Doug Howe’

QVC, ‘Today’ Hunt For New Products Nears End

September 29, 2015

QVC finally got around to issuing a press release on its collaboration with NBC’s morning “Today” show,” as both entities search across the country for new products for the home shopping network.

The hunt started in August, and this week nine budding entrepreneurs will showcase their innovative inventions on “Today’s Next Big Thing” a collaboration between QVC TODAY to discover the next big product to be sold on QVC.

As part of the initiative, inventors were asked to submit their creative ideas. From those submissions, nine finalists were chosen across three different categories including: apparel and accessories; home, households and pets; and kitchen and gadgets.

Starting today, Tuesday, the products in each category will be pitched live on “Today” to a panel of judges that includes Doug Howe, QVC’s Executive Vice President of Merchandising, Jill Martin, “Today” contributor and Creative Director of QVC’s G.I.L.I. fashion and accessories line and Al Roker, “Today” anchor.

Viewers can vote on their favorite product each day, beginning Tuesday, today, by going to Today.com.

This Friday, the inventors of the product receiving the most votes in each category will have one last chance to win over the judges and explain why their product deserves to join the ranks of QVC’s best-selling items.

The overall winner selected by the judges will sell their product live on QVC this Saturday 3 at 10 a.m.

“The joy of discovery and the power of storytelling is a big part of who we are and what we do at QVC,” Howe said.

“Together with ‘Today,’ we are able to collaborate with entrepreneurs and inventors in an effort to help make their products successful while providing the winner with a powerful platform to tell their story, and distribute their products on a national scale.”

Here’s the boilerplate on QVC’s involvement with entrepreneurs.

Over the past 29 years, QVC has launched and fostered the growth of some of today’s most successful brands. TODAY’s Next Big Thing aligns with QVC’s commitment to find new products and inspiration for customers, and supports QVC Sprouts, which is QVC’s ongoing crowd-sourced product search.

They seek the best up-and-coming products from inventors and entrepreneurs, giving those with a retail-ready product the opportunity to be sold on QVC.com and the chance to grow their businesses through a scalable and nurturing process.

Tune in to Saturday Morning Gifts on Saturday, October 3 at 10 AM (ET) for a firsthand look as the TODAY’S Next Big Thing top contender showcases their winning product. Visit QVC.com to purchase the products of all nine finalists. To learn more about QVC Sprouts, visit http://www.QVCSprouts.com.

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QVC Promotes Ken O’Brien To Senior Vice President Of Merchandising

November 8, 2014

It looks like the other shoe may have dropped in terms of filling the duties of former QVC U.S. President Claire Watts.

The No. 1 home shopping network Ken O’Brien to the position of senior vice president of merchandising. O’Brien is responsible for setting and executing QVC’s merchandising strategy for product brands across categories, as well as leading the engagement and management of QVC’s vendor community.

O’Brien’s elevation follows QVC’s promotion last month of Mary Campbell to the executive vice president of U.S. Commerce Platforms. She is responsible for guiding the strategic direction of the company’s TV, web, mobile, tablet and social while translating the QVC brand across all platforms to drive customer engagement and e-commerce sales.

And both these promotions follow the abrupt departure of Watts. When Campbell was promoted, we suggested that she was perhaps Watts’ replacement. But someone pointed out that Campbell did not have Watts’ merchandising responsibilities. Perhaps O’Brien will take on that role.

O’Brien will continue to report to Doug Howe, executive vice president of merchandising and planning of QVC U.S.

“At QVC, we curate an ever-changing mix of high-quality products, brought to life through storytelling by our hosts, product experts, celebrities, entrepreneurs and business owners,” Howe said in a canned statement. “With Ken’s solid track record of driving strong results, QVC will continue to bring the joy of discovery to millions of homes by offering brands that surprise and inspire our customers.”

Here’s the blurb on O’Brien:

Since joining QVC in 2000, O’Brien has held merchandising roles of increasing responsibility. In his most recent role as Vice President of Merchandising, he helped drive growth in QVC’s home products category by leading the merchandising strategy for QVC’s line-up of household, kitchen and cooking products.

Prior to that, as the Director of Merchandising for home products, O’Brien created strategies to elevate QVC’s kitchen electric and gift areas by introducing new brands, concepts and categories. He was also instrumental in developing QVC’s brand acquisition strategy for home products, by procuring and introducing notable household names, such as Keurig, Dyson and Vitamix.

Ellen DeGeneres Debuts Home Collection On QVC

October 16, 2014

Comedian and talk show host Ellen DeGeneres will launch, E.D. On Air, a seasonal home collection created especially for QVC, on Oct. 24, the home shopping network said Wednesday.

DeGeneres will broadcast live from the Los Angeles set of “The Ellen DeGeneres Show” to debut the line.

Here’s part of the spiel from the press release:

E.D. On Air will bring together DeGeneres’ love of design, home décor and holiday gift giving across multiple product categories.

A noted expert on home design and renovation, DeGeneres’ homes have been extensively covered in publications such as The New York Times, Elle Décor and Architectural Digest.

Her first foray into product design will include holiday trim, a selection of holiday tabletop items, throws, scented candles and other decorative accents and gift ideas.

“I am thrilled to launch my home line on QVC,” DeGeneres said in a canned statement. “I wouldn’t do it with anyone else, because QVC combines everything I love — shopping, watching TV and acronyms. LOL.”

Known best for her hit daytime syndicated talk show, “The Ellen DeGeneres Show.” Now in its 12th season, the program has earned 51 Daytime Emmy Awards in addition to many other industry accolades.

“Ellen’s credibility and appeal have allowed her to captivate an incredibly broad audience,” QVC Executive Vice President Doug Howe said. “Her infectious personality and uncanny spirit can be seen throughout this line, and we’re confident that our customers will once again welcome her with open arms.”

QVC’s Official Word On Guy Fieri, Whose Pots Feature Art By His Tattoo Artist

October 11, 2012

We wrote this last week, but here is QVC’s official press release on Guy Fieri.

Guy Fieri Takes His Rock ‘N’ Roll Cooking Style On The Road To QVC
The “Culinary Rock Star” is Scheduled to Offer His New Cookware Collection Through the Multimedia Retailer

WEST CHESTER, Pa. (October 8, 2012) – Celebrity Chef and Restaurateur Guy Fieri is firing up his cooking skill for, yet another, broadcast audience as the “culinary rock star” is scheduled to make his QVC debut on Wednesday, October 10 at 5 PM (ET).

During this exciting show, Fieri will share his culinary vision with viewers through an electrifying appearance, complete with cooking demonstrations featuring his line of professional-quality Guy Fieri cookware. Fieri is also scheduled to appear during QVC’s popular cooking and dining program “In the Kitchen with David®,” hosted by Program Host David Venable, at 8 PM (ET).

Guy Fieri and his ink

“We are thrilled to invite Guy to the QVC family to provide shoppers with an inside look behind his latest project,” said Doug Howe, executive vice president of merchandising, planning and sales for QVC. “His new cookware is not only functional but it is decorated with distinctive designs representative of his dynamic personality, which is surely unlike anything we have ever offered.”

Known for his fired-up approach to full-flavored food, Fieri combined function with his signature style to create Guy Fieri cookware. The high-performance assortment available through QVC includes various non-stick and hard anodized aluminum products with easy-care characteristics and specially designed handles. For a touch of individuality, the Decorated Skillets feature artwork from Fieri’s personal tattoo artist Joe Leonard. The Antimicrobial Cutting Boards and Stainless Steel Locking Tongs round out the assortment, which ranges in price from approximately $19.00 to $160.00.

“After dedicating many months to the development of my new cookware, I am stoked to now have the opportunity to share select pieces with QVC shoppers,” says Fieri. “My hope is to shake things up in the kitchen with every home cook in the country.”

QVC Is Going Green For Earth Day, With Danny Seo And A ‘Brand Ambassdor’

April 19, 2010

Danny Seo

QVC will commemorate the 40th anniversary of Earth Day Thursday with 24 hours of “unique ideas” — in other words, merchandise — to “help its customers live a little greener,” the home shopping channel said.

And HSN has Earth Day festivities planned, too. It will have shows featuring Earth Footwear and “Go Green With Your Garden.”

QVC claims it’s going to be featuring green products and advice to help its customers save energy and money. So-called environmental lifestyle expert Danny Seo is scheduled to make his QVC debut. The network will also premiere the Portico Natural Bed and Bath home collection.

“There’s no better time to celebrate Mother Earth and evaluate the environmental footprint each of us is leaving on the planet,” Doug Howe, QVC’s executive vice president of strategic multichannel planning and merchandising, said in a canned statement.

“QVC’s Earth Day programming will show our customers just how easy it is to adopt simple changes that will make a big impact in the long-term,” Howe said. “We hope our customers embrace some of the solutions and ideas we are planning to offer in the hopes that it will encourage a more sustainable way of living.”

Seo, green expert for CBS’s “The Early Show” and author of the nationally syndicated column “Do Just One Thing,” will share tips and advice on how to live “simply green.”

Seo and QVC want you to buy their compact shopping bags that can fit into your pocket, like Baggu Set of Six Reusable Shopper Bags by Danny Seo (QVC Item No. F08744). The bags are strong enough to hold up to 50 pounds of groceries.

QVC is also scheduled to premiere Portico Natural Bed and Bath, an assortment of 100 percent organic linens, towels and bedroom accents, which will be presented by Summer Rayne Oakes, a “Portico brand ambassador,” model and activist.

“Brand ambassador?” No comment.

QVC will also be selling Earth Smart Jewelry, made out of recycled sterling silver.

News Flash: Philadelphia Inquirer Discovers That QVC Sells More Than Cubic Zirconia

February 14, 2010

The Philadelphia Inquirer Sunday broke the big scoop that high-end designers have made their way to QVC because of its “sales clout.” Yes, the consumer press finally got a clue.

We did a huge blog on that topic for Thanksgiving, and have written many other blogs about why big-name designers like Badgley Mischka, Vivienne Tam, Robert Lee Morris, Judith Ripka and Stephen Dweck — whose wares can be found at shops like Neiman Marcus — now have lines for QVC and HSN.

The story, by Inquirer fashion writer Elizabeth Wellington, is headlined “Fashion Fete’s Eyes on QVC: Sales Clout Turns Heads in New York.”

The story talks about QVC telecasting live from Fashion Week in Manhattan again this year, and how “the seller people used to go to for Grandma’s holiday sweater” is now “a major industry player” in the fashion world.

That’s because designers have discovered a rather simple fact, one that snobs who look down their nose at home shopping channels, have yet to grasp: You can make a hell of a lot more money selling thousands of items an hour on QVC than selling just a few costly items in a brick-and-mortar store.

The story quotes Doug Howe, QVC’s chief merchandising officer, as well as the QVC vendors celebrity makeup artist Mally Roncal and fashion designer Bradley Bayou.

Roncal told the Inquirer she once sold 20,000 eyeliners in eight minutes on QVC (we use her mascara).

Bayou is quoted as saying he was skeptical when QVC first approached him. He hopped on board.

“When you show couture, you sell maybe 10 to 20 pieces (a season), but when you show on QVC, you can sell 1,000 pieces in an hour,” Bayou told the Inquirer.

The newspaper also reported that QVC rival HSN, those sly pusses, will have a breakfast in New York to show off its new spring fashions in a couple of weeks.