Posts Tagged ‘Diane & Co.’

This Jersey Girl Will Take ‘Jersey Couture’ Over Juicy Couture Any Day

June 1, 2010

The Homeshoppingista was a busy bee Memorial Day weekend, filing stories on actor Jon Seda and the new New Jersey reality show that debuts tonight on Oxygen, “Jersey Couture.”

NewJerseyNewsroom.com posted the story today on the new show.

Last month we got lost, of course (we still haven’t set up our ShopNBC GPS), trying to Diane & Co., the shop on Route 9 in Freehold, N.J., that’s owned by the Scali family. The shop is unassuming, just a small storefront, and we drove by it. But the Scalis run a huge women’s formalwear business, and that’s the subject of “Jersey Couture.”

The Homeshoppingista flanked by Kimberly Gambale on the left, and Diane and Christina Scali on the right, at the Freehold store, with son Anthony and father Sal standing behind

The store may look small from the front, but it’s deep, wirh 5,000 square feet of space. The place has several thousand dresses, in plastic garment bags, hung on its walls. We can’t figure out how the Scalis knew how to find exactly what dress they are looking for among all those frocks.

Family matriarch Diane Scali, deeply tanned and with a sparkly necklace on, was very outspoken and funny. She comes across a bit harsh, a bit abrasive, on the first episode of the show, but she’s not like that in person. She’s very warm and fun.

Diane & Co. in Freehold does its magic

Her daughters Kimberly Gambale and Christina Scali, both pretty long-haired brunettes, were down to earth and just couldn’t hide their passion for their work. It may sound hokey, but they really believe it’s their important mission to find the dress that will make a woman or girl feel her best during a key event, like her daughter’s wedding, the prom or a Sweet 16 party.

When we were there, the Scali ladies transformed a young girl in jeans into a gorgeous princess with a yellow dress with a skirt like a ballerina’s tutu. The teen was just beaming when she saw how pretty she looked.

We also got nosey and asked “Chrissy,” Christina, if she was still going out with the Spanish guy she mentions in Episode One. She said no. We know that feeling, girlfriend.

Some people are complaining that enough is enough with the glut of Jersey reality shows, but tune in to “Jersey Couture” tonight at 10 p.m. to make up your own mind.

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Oxygen Jumps On the Jersey Reality-TV Bandwagon, In The Wake Of ‘Real Housewives Of New Jersey’ and ‘Jersey Shore,’ With ‘Jersey Couture’ Show

January 11, 2010

Oxygen's potential show Jersey Couture is about a Freehold, N.J., women's formalwear boutique that sells dress like this.

Well, we’ll be damned. Jersey girls rule on reality TV.

Our beloved Garden State, the new mecca for reality-TV producers, will be the site of yet another “docu-soap.” This one, in development by the women’s network Oxygen, has a working title of “Jersey Couture,” echoing the name of that overpriced brand for tween and teen girls, Juicy Couture.

The show was announced Sunday at the Television Critics Association press tour in Pasadena, a shindig we attended last year, just two weeks before we were abuptly laid off. NewJerseyNewsroom.com just posted our story on “Jersey Couture.”

From what we understand, “Jersey Couture” is about an upscale Freehold, N.J., women’s formalwear shop, Diane & Co. It is owned by Diane Scali and her family.

“From canary yellow beaded sheaths to gold lamé, the Scali family offers over-the-top dresses to satisfy every girl’s special event needs,” Oxygen said in a press release.

New Jersey, once the butt of jokes, is now the new hot spot for reality-TV shows that in many cases play on stereotypes the rest of America has about us. We’ve had Bravo’s “The Real Housewives of New Jersey,” MTV’s “Jersey Shore,” TLC’s “Cake Boss” and “18 Kids and Counting,” and Style Network’s “Jerseylicious,” which debuts in March.

We wrote about this new trend in Jersey-set programming for NewJerseyNewsroom.com, where experts told us that TV producers believe that the Garden State’s “loud and proud” residents are perfect for reality-TV shows.

Before Oxygen's Jersey Couture will be Style Network's Jerseylicious, which is about the women of the Gatsby Salon in Green Brook, N.J. You go Jersey girls!

“Jerseylicious” is about the women who run the Gatsby Salon in Green Brook, N.J. We visited the place during one of the last weeks it was shooting in December, and filed a package of stories for NewJerseyNewsroom.com.

As for “Jersey Couture,” here’s the sketchy info that Oxygen has provided.

“With a no nonsense attitude, the Scali family’s extravagant dress store is the premiere glamour stop in New Jersey,” Oxygen said in its TCA press release. “Get ready for the Cinderella experience of a lifetime. Whether it’s for her bride’s maid’s needs or her high school prom frills, when it comes to ‘what to wear’ to that elegant affair, no one gets the job done like the ladies at Diane & Co.”

Remember that “Jersey Couture” is just in development, which means Oxygen has not committed yet to pick it up as a series.