Posts Tagged ‘Danica Patrick’

HSN’s Official Word On NASCAR’s Danica Patrick

January 5, 2017

We previously blogged about NASCAR driver Danica Patrick coming to HSN, and the home shopping network finally put out a press release on it.

NASCAR Superstar Danica Patrick Kicks Athleisure Into High Gear With New Warrior by Danica Patrick for HSN

NASCAR Superstar Danica Patrick Will Lead the Pack With Edgy, New Athleisure Collection That Reflects Her Strong, Confident Approach to Life

ST. PETERSBURG, Fla., Jan. 04, 2017 (GLOBE NEWSWIRE) — Entertainment and lifestyle retailer HSN is gearing up to launch Warrior by Danica Patrick, a functional, yet highly fashionable and edgy athleisure line created by the professional race car driver, model and advertising spokeswoman, on January 4th.

While she’s used to a fast-paced lifestyle on the track, Danica enjoys a fashionable and fit way of life, off the track. Her first-ever apparel collection, created in partnership with HSN and G-III Apparel Group, reflects her strong, confident, and health-conscious approach to her daily life. What could be considered the foundation of every woman’s closet, the line consists of leggings, hoody jackets, easy tees, sports bras and more, that allow women to show off their cool sense of style without compromising on fashion or comfort.

“I’ve been interested in fashion and clothes since I was a little girl,” said Patrick. “And for the last 10 years I’ve dreamed about having my own clothing line, but I was waiting for the perfect situation with the perfect partner. When HSN and G-III came along, I knew it was the right time. It’s been exciting seeing the Warrior line come together. We’ve created what I believe is really the perfect athleisure collection that transitions through your day, no matter what you’re doing.”

A hybrid of athleisure and true performance wear, Danica’s goal was to create a line of chic sportswear. To achieve this goal, G-III signed an exclusive license with Danica to design and produce the Warrior by Danica Patrick line. The active, on-the-go styles focus on detail and shape, ensuring that every piece not only looks and feels great, but maximizes function.

“Danica is a visionary who is constantly pushing boundaries and doing the unexpected. Working with her to create Warrior by Danica Patrick for HSN showed us just how committed she is to breaking the mold,” noted Vanessa Dusold, SVP, Apparel & Accessories, HSN. “Danica’s dedication transcends racing to fashion and style, and we were so thrilled to tap her creative mind to create this dynamic collection of athleisure wear.”


NASCAR’S Danica Patrick, Kim Kimble Coming to HSN

December 28, 2016

Brace yourself: More celebs are coming to HSN.

We were watching early Wednesday morning and saw a promo saying that NASCAR driver Danica Patrick is debuting a line of athleisure apparel, called Warrior, to the No. 2 home shopping channel. The collection premieres Jan. 4.

And on Tuesday, HSN put out a press release announcing that Kim Kimble, a Hollywood celebrity hairdresser, is launching a product line on Thursday and Friday.

Of course, HSN buried the lede in its press release: Kimble is featured in the WE tv’s shoe “LA Hair.”

“I’m a true believer that ‘Style and Healthy Hair Should Co-Exist,’ so that is why I created the product line,” she said in a canned statement.

“The Kim Kimble Silk Hair Collection is designed to strengthen and create gorgeous silky hair for every hair type and hair texture. I’m truly excited to be working with HSN on the launch of my new product line, which allows me to to share my expertise and knowledge of working on celebrity hair with the world, so now everyone can experience great hair.”

“Kim will first introduce her new Silk product line, featuring a trio of intense moisturizing products infused with an herbal melange and botanical oils that penetrate deep into the hair cuticles and scalp to revive dry, frazzled hair,” according to the press release.

The collection also includes the Silk Vapor Iron, a “flat iron with a vapor-infusing ability that allows you to straighten while protecting & infusing the hair with vitamin-rich Argan Oil (4 oz. product included), as well as luxurious hair maintenance products, silk pillowcase, silk-covered hair rollers, and silk slumber caps.”

Kimble will return to HSN this spring to share products from her Bounce Back Curl Collection, which include items for curly hair.

Yeah, something for us!

The fifth season of “LA Hair” bows Jan. 5.