Posts Tagged ‘Dan Hesse’

HSN Is Part of New Sprint ID Roster

November 9, 2010

This came over the transom Monday night.

Sprint unveiled Sprint ID, which it says will allow consumers and business customers to instantly customize their mobile experience with a pack of apps, widgets, ringtones and wallpapers tailored to their individual interests or needs — including HSN.

“Avid sports fans, fitness fanatics, fashionistas, music lovers, auto enthusiasts, social butterflies and on-the-go business people now can easily discover just what they want, bundled together and available with virtually one simple click,” Sprint tells us.

Initial partners include not only HSN but Amazon, Blackboard, Comcast, Disney, E!, EA, eBay, ESPN, LatCel, MTV, Notre Dame, Oprah Winfrey Network, RadioShack, Weather Channel, Where and Yahoo!

“Our customers like to be on trend, so we know they’ll appreciate that our partnership with Sprint provides them a truly customized mobile phone, tailored to their needs, that looks sleek and delivers a compelling HSN experience whenever and wherever they choose,” said Bill Brand, HSN executive vice president of programming, marketing and business development.

“With their HSN ID pack they can shop for new discoveries from all their favorite HSN brands including Twiggy London, Grace by Molly Sims, IMAN and Todd English while on-the-go,” Brand said. “Our pack includes live HD video, our Today’s Special, the last 15 items aired and quick and easy access to shop new arrivals and customer picks.”

Sprint said it is teaming with some of the best brands in the United States.

“As the market for mobile applications expands, mobile users want a simpler way to access the data most relevant to their needs at that time,” Sprint CEO Dan Hesse said in a canned statement. “Sprint ID offers unprecedented customization and personalization. Businesses will be able to deliver innovative, customized resources on mobile devices to their employees. We have an outstanding group of partners – some of the best brands in the U.S. – helping us deliver this new mobile experience to consumers.”

“Sprint ID is another innovative Sprint ‘first’ which revolutionizes the wireless customer experience, and it’s a new way to leverage our open mobile strategy.”

Sprint ID packs — complete with apps, widgets, ringtones and business tools tailored to a specific interest — aim to allow brands to connect directly and build relationships with their customers. To translate that to English, one example will allow users to easily switch between English- or Spanish-language. Others are specifically tailored to the customers’ business or line of work.

Sprint ID packs will launch on three Android handsets – Sanyo Zio™, Samsung Transform™ and LG Optimus S™. The ID packs are built using the Android platform and will work across various manufacturers.

Sprint customers can customize their device with up to five ID packs. Once an ID is loaded – in one quick step and free with a select service plan – users can further customize it with additional apps and content. ID packs can be easily switched out without customers losing the apps and content they value most.

There are a range of lifestyle packs, plus Yahoo!, EA and business packs, which will be immediately available with more packs rolling out in this quarter and beyond.

In addition to name-brand packs, non-branded pack examples include Entertainment; Socially Connected; Health and Fitness; Business Productivity; Fashion and Beauty; Auto Enthusiast; and Golf Enthusiast