Posts Tagged ‘cubic zirconia’

Evine Live Does Cubic Zirconia

September 9, 2016

It looks like Evine Live is getting into that stereotypical home-shopping mainstay, cubic zirconia jewelry.

This week it announced a deal to debut Swarovksi Zirconia, as well as a new beauty line called Cover FX. The zirconia, a line called Jewels, was slated to debut on Thursday, while the beauty stuff comes on Sept. 16.

“Customers come to Evine to discover new and exciting products and shop brands they already love. We’re thrilled to over-deliver on their expectations,” a rather verbose Michael Henry, Evine chief merchandising officer, said in a canned statement.

“It’s a joy for us to not only encourage our customers to be good to themselves, but to give them a means to do so,” he went on. “By offering exclusive values on problem-solving makeup from Cover FX and gorgeous JEWELS jewelry made with SWAROVSKI ZIRCONIA, we can help our shoppers feel more confident and rewarded in their daily lives. We are proud of this approach because this is how we like to feel when we shop.”

Here the blather on the CZ:

Industry-leading and known throughout the world, the Swarovski name has been synonymous with quality and brilliance since 1895. Leveraging Swarovski’s reputation as a multifaceted international company with a history of creativity and innovation and a trusted supplier of precision cut genuine gemstones and created stones, Evine has developed this exclusive line to offer customers exquisite, brilliant and luxurious jewelry at an accessible price.

During the debut, Evine will feature a variety of classic and fashionable designs set in sterling silver.

As for Cover FX, it “offers one of the most ethnically diverse shade systems on the market, providing tone-to-tone makeup coverage for a broad spectrum of complexions,” according to the press release.

Evine will feature a number of exclusive configurations, including retail’s best value on Cover FX’s award-winning Custom Cover Drops.

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New Kind Of Manufactured Diamond Fools The Experts

April 21, 2014

People have long associated home shopping networks, and mocked them, for their sale of cubic zirconia jewelry. But The New York Times Sunday reported on a new kind of diamond simulant, made from gases, that don’t be distinguished from mined natural diamonds.

The story in The Times’s business section was headlined “When Diamonds Are Dirt Cheap, Will They Still Dazzle.” The article describes a new process, called chemical vapor disposition, that creates gems that even the experts can’t tell aren’t created by nature.

http://www.nytimes.com/2014/04/20/business/when-diamonds-are-dirt-cheap-will-they-still-dazzle.html?_r=0

The story then poses this question: Will the price of natural-of-origin diamonds plummet when the market gets these new types of diamonds? You decide.

High-End Jewelry Designer Sonia Bitton Returns To ShopNBC — Hawking Cubic Zirconia

June 28, 2010

Well, luxury jewelry designer Sonia Bitton is back on ShopNBC — selling a line that’s in sterlng silver and cubic zirconia!

French Bitton, who once brought ShopNBC glorious pieces that were thousands of dollars — with high grade diamonds and set in gold — now has the Sonia Bitton for Brilliante Collection on the No. 3 home shopping network.

Brilliante is ShopNBC’s simulated diamond line, i.e. cubic zirconia, the item that gave home shopping a bad rap. QVC’s brand name for this fake bling is Diamonique, while HSN calls its Absolute.

Exiled ShopNBC host Charla Rines was a huge fan of Bitton’s work, and always wore one of her huge diamond rings on-air.

But when Rines got the boot in January, Bitton became MIA from ShopNBC, too. We believe Rines was working with Bitton at an Australian home shopping channel for a bit earlier this year.

This is all part of the de-evolution of ShopNBC, which once targeted affluent customsers with high-end jewelry.