Posts Tagged ‘cosmetics’

Reba McEntire Debuts Country Cosmetics On HSN

September 23, 2016

Country music star Reba McEntire has joined the celebrity parade to HSN.

A kind tipster clued us in to HSN’s Facebook post about McEntire debuting a makeup line called Reba Beauty next Thursday on the network.

“She’s put over 20 years of experience as a performer, using only the best cosmetics,” HSN wrote. “Reba, in collaboration with her long time makeup artist Brett Freedman, brings iconic glamour to your makeup bag, helping you achieve a glamorous look at home! Watch her live on Beauty Report 9/29 at 7PM ET.”

Fan reaction was generally positive. already has come of the makeup online.

Mally And Beauty Products Thrive On QVC

August 9, 2013

The New York Times apparently just discovered that QVC sells cosmetics, and the paper’s Thursday Style section did a story on this news-making  development, headlined “Telling Stories, Selling Beauty,”

Much of the article focused on QVC beauty vendor and unspeakably bubbly Mally Roncal, she of the lion-like mane of gorgeous hair. The Times described her as “all flouncy hair and eyelashes.”

We swear by her mascara, by the way.

The reporter was at QVC’s headquarters in PA to see Mally and host Albany Irvin pitch Mally’s makeup line. QVC tells us that Mally does makeup for celebs, but never names who they are. The Times does. Beyonce and Jennifer Lopez are among Mally’s clients.

Mally Roncal and friend

Mally Roncal and friend

Here are some things The Times tells us about QVC’s beauty business:

1. Mally Beauty, based in Baltimore, has sold more than 7 million units.

2. Beauty accounts for 16 percent of QVC’s business, an increase from 9 percent in 2003.

3. QVC has sold $5 billion in beauty products around the world since 2009.

4. QVC’s customers are 83 percent female.

5. QVC’s Top 5 beauty vendors are Philosophy, Mally Beauty, WEN Hair Care, Bare Escentuals and Perricone MD.

6. QVC constructed a new set for beauty shows.

HSN got a brief plug in the story, for selling cosmetics from Urban Decay and fragrances from stars such as Mary J. Blige.

The Debate Over QVC’s Ban Of The Word ‘Orgasm’ On NARS Premiere Continues: ‘Childish’ Versus ‘Disgusting’

November 20, 2009

About a week ago, we wrote about the debut of NARS cosmetics on QVC, where host Lisa Robertson was banned from saying the name of one of the makeup line’s blushes: Orgasm.

It seemed ridiculous to us, but Robertson and the NARS rep were only able to refer to that particular color as “O” or “starts with an ‘O,’ ends with an ‘M.'” QVC did, however, run the color’s name on-screen.

Well, that NARS shows sparked a lively debate on QVC’s online forums, with some viewers skewering the home shopping channel for being silly and prudish; and others taking QVC’s side, criticizing NARS.

One of the posters cracked us up, when she joked that QVC wouldn’t allow the word “orgasm” to be said on-air because “they don’t want to make any false ‘medical claims.'”

Robertson had said that censors barred her from saying the Big O. One QVC poster found that hard to believe, writing, “After all, it’s not among the 7 dirty words that can’t be uttered, as per FCC rulings. (Hope this makes it by the censors!!!)”

Wrote another poster, “I think it was very childish of them not to call the Nars blush Orgasm as that is what it is named. Constantly saying the blush that starts with an ‘O’ and ends with an ‘M’ was so annoying. I love this product and have worn it for quite some time now. Good to know that the Q offers it, but guys, c’mon and grow up. If it’s written on screen in full during it’s showing, why not just say the word? After all, as per Lisa and the rep, “it’s the most popular choice among the blushes.”

But others blasted NARS, not QVC.

“I think it’s disgusting that NARS has to name their products these names,” said one poster. “Can’t the product stand alone without the s-xual names?”

She wasn’t the only one who felt that way.

“I TOTALLY agree with you, Missy,” another QVC poster wrote. “If anything is childish, it’s this company stooping to such a level of product naming. This couldn’t be more ridiculous, disgusting or inappropriate.”

But yet another poster shot right back.

“What’s disgusting about it?” she wrote. “It’s not a swear word or a ‘dirty’ word or an obscene word. Obviously, it’s meant to invoke a certain experience that most people find enjoyable, and the word, especially in its adjective form, is quite often used in a general way to describe anything that supposedly resembles that unique experience.”

Wrote a poster, “I had to read this blog twice! ARE YOU PEOPLE SERIOUS? We are all adults here. OK-so QVC didn’t want to say the word O—-M. Fine. But I too wonder what is wrong with the rest of you that are so prim and proper you are ridiculing the company itself for having used a name like that or using s-xual-like names in general. The company is classy and does not come off vulgar at all. It is a beautiful color by the way.”

By the way, Orgasm is on wait-list on QVC.

On NARS Makeup Debut, You Can Buy An ‘Orgasm,’ But QVC Host Lisa Robertson Can’t Say It

November 12, 2009

Is orgasm a naughty word? Well, it’s apparently too racy for QVC.

You can’t make this stuff up. On Wednesday night QVC premiered the high-end NARS cosmetics line, but no one was allowed to say the name of the popular color of one of the brand’s lip glosses and blushes, the aforesaid “Orgasm.”

Host Lisa Robertson from the get-go warned viewers about the names of the NARS items, saying, “Some of them are provocative, some a little shocking.”

Hey QVC: If you can’t say the name of a makeup color on the air, don’t sell it. The Orgasm blush is extremely popular, iconic even.

NARS rep Stephanie Gower referred to the forbidden Orgasm color lip gloss as “the one that cannot be named.” Some of the lip gloss names that Robertson was permitted to say were “Triple X” and “Striptease.”

The “O” problem resurfaced when Robertson talked about the  NARS’s stick blush, which also has a color “Orgasm.” Once again, it was the word that dare not be spoken on QVC.  All Gower could tell viewers was “I do use the Big O.”

By the way, the Orgasm blush color was described as “a peachy pink with shimmer.”

Although QVC banned Robertson and Gower from saying the apparently dirty word, the network did show the name “Orgasm” onscreen in the product descriptions.

The irony was that the NARS debut took place during QVC’s “What a Girl Wants” 24-hour special. Well, we thinks most girls want an orgasm.

By the way,  the French makeup master Francois Nars was missing in action in West Chester, Pa., for his line’s premiere on QVC. That was pretty lame and disappointing. 

“He is a busy, busy gentleman,” Robertson said.

We don’t care. Francois should have gotten his French butt to QVC’s studios. The brief video clip of him was no substitute.

(In retrospect, maybe Francois was a no-show because he was mad that QVC, lead by us prudish Americans, wouldn’t say the name of his Orgasm blush on the air.)

We Hope Francois Doesn’t Disappoint With Nars Cosmetics Debut On QVC

November 10, 2009

QVC has landed another high-end makeup vendor to its lineup, Nars.

The cosmetics line will debut on QVC Wednesday at 8 p.m. It is one of many high-profile makeup brands that QVC has brought on board to broaden its product mix, names like Bobbi Brown, Laura Geller, Smashbox and the popular Bare Escentuals.

On Monday, QVC CEO Mike George attribituted the network’s solid third quarter in part to strong makeup sales, saying the channel has “built a prestige beauty business.”

Here is the network’s spin on Nars.

“Chic, sophisticated and timeless with a twist, Nars is the beauty brand for the modern, independent woman. At the heart of this iconic brand is creator François Nars’ philosophy: there are no rules when it comes to beauty; whatever makes you look and feel good is right,” says QVC’s web site.

“From his early days as a student at the Carita Makeup School in Paris to his work in New York with fashion’s top publications, François Nars has helped to transform the face of beauty. His distinct aesthetic is evident throughout the entire Nars collection and in all of Nars’ advertising campaigns, which François photographs himself,” so we are told.

“Nars embraces a woman’s individuality, providing her with a bold, rich color palette, a range of luxurious textures and the confidence to express herself. A favorite of beauty insiders and magazine editors, Nars is also the choice of celebrities, makeup artists and fashionistas.”

Let’s see if it becomes the choice of Homeshoppingistas.