Posts Tagged ‘consumer electronics’

Vivienne Tam Is Now Designing Computer Notebooks For QVC: Consumer Electronic Products Get Stylish Makeovers

April 20, 2010

Designer consumer electronics

In March we identified a possible new trend: fashion designers putting their mark on consumer electronics, one of the few sales categories that has remained fairly strong during the recession.

Well, it looks like it really is a trend. We see that QVC is offering a laptop whose shell was decorated by designer Vivienne Tam.

The netbook has several butterflies on its top, a motif inspired by Tam’s recent clothing lines.

QVC is selling this “HP designer digital clutch” for $600.

Here’s what QVC said about its new computer:

“A glamour gal is always fashion forward–whether she flaunts a runway-ready look or uses the hottest, hippest electronics around. This Vivienne Tam Edition Mini netbook fits in with your luxurious lifestyle–and is made to fit in your high-fashion purse! Designed with an HP imprint of the Butterfly Lovers theme–from Vivienne’s spring 2010 collection–this trend-setting tech sparkles in a high-gloss champagne gold.

Have no fear–there’s plenty of power behind the posh. Girls on-the-go will love the speed and space it offers with a 1.66GHz Intel Atom processor N450 and 250GB 7200 RPM SATA hard drive. And, you can run music, graphics, and video applications quickly and easily thanks to 2GB DDR2 RAM.”

The first example of this we saw of these designer CE products was last month, when HSN began selling digital cameras that were designed by Jason Wu, who created the white ballgown that First Lady Michelle Obama wore to all the Inaugural balls in D.C. Those cameras were “styled” by Wu, and sell under the name “Create by Jason Wu.”

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Michelle Obama Designer Jason Wu’s Line Of Digital Cameras (Yes, That’s Right) Will Debut On HSN Friday

March 17, 2010

Michelle Obama in Jason Wu's gown

Hot fashion designer Jason Wu got national headlines when First Lady Michelle Obama wore one of his dresses to the Inaugural balls last year. Now, he’s designing electronics, and HSN will be featuring his cameras in a show Friday.

It seems that Wu struck a deal with General Imaging, the exclusive licensee of GE branded digital cameras, to “style” a collection of digital cameras under the name “Create by Jason Wu.”

We guess it was only a matter of time before fashion designers would be asked to put their touch on one of the only categories that is selling these days: Consumer electronics.

Here’s General Imaging’s hype on Wu’s work for it.

“Create is an exclusive line of digital cameras resulting from the unique collaboration between General Imaging, the company behind GE branded digital cameras, and Jason Wu, the 27-year-old designer who has claimed the international fashion spotlight, dressing celebrities like Drew Barrymore, Diane Kruger and Natalie Portman.”

According to General Imaging, “Create seamlessly blends Jason Wu’s rich sense of style with the latest digital camera technology. The camera features simple, one-touch operation to record videos, take pictures and easily delete photos.”

The press release says the cameras will be available in April for $179.99. But HSN is already selling one model online for $200.

Just last week Wu appeared with the First Lady at the Smithsonian National Museum, meeting her for the first time, when the dress he did for the Inauguration was installed in the American First Ladies Collection.

Michelle Obama put Wu, a little-known 26-year-old designer, on the map when she wore a white, one-shouldered gown he designed for her to the Inaugural festivities The gown looked somewhat like a wedding dress, and frankly, we didn’t like it. We didn’t think it flattered the First Lady’s fabulous figure. It made her look chunky in the tummy area.

Consumer-Electronics Conscious ShopNBC Offers MyGoTV Pocket TV

February 12, 2010

In keeping with the trend of home shopping channels offering more consumer electronics, ShopNBC Friday is offering a MyGoTV digital LED pocket TV as its Our Top Value.

The item, the first time ShopNBC is offering such a product, is selling for $169.

Here is some of the places that ShopNBC suggests you take you MyGoTV, which has a 3.4 inch diagonal screen:

* While tailgating and then into the stadium for close-up views of the action and replays.

* While camping, hunting or other outdoor activities.

* To keep kids occupied in the same room while you’re watching a program on another TV.

* In the kitchen since the MyGoTV Pocket TV doesn’t take up much space and doesn’t require an outlet.

* In the waiting room at the doctor’s office.

A Review Of ‘Dreck,’ QVC’s 28-Hour Black Friday Extravaganza

November 28, 2009

In the next few days we are sure QVC will put out a press release about the robust sales from its 28-hour Black Friday event. We bet the revenue breaks records.

But we’re in the camp of viewers who were disappointed at the consumer-electronics-heavy assortment of goods, and bland “gift shows,” that QVC had on the air Friday. If fact, some irritated posters on QVC’s online forums rather eloquently summed up our sentiments.

In a thread titled, “In all my 20 years as a Q customer,” poster Bungo went on to write “I have NEVER seen such dreck as I have seen for this holiday season.”

“Dreck,” for those who don’t know, is derived from Yiddish and German and means “trash, rubbish,” according to Merriam-Webster.

Online poster Moonsista agreed with Bungo, writing, “22 years here and I agree. It’s like they drag out the cheapest, chintziest stuff made in China that they can find….I’m also tired of the same things over and over – the Floxite mirror, ClickFree external hard drive, Philosophy Amazing Grace, Mrs. Prindable’s, etc.”

Gardensla posted, “I’m into my second decade with the Q too and I totally agree with your assessment AND use of words to describe holiday 2009. Where are the high quality great priced jewelry items we’d all like to give? What happened to the really luxe cashmere scarf and glove sets of yore that were perfect SIL gifts?”

She went on, “And, how can you do holiday without lovely pajama and robe sets? Instead we get slankets, flashlight and coffeemakers — all of which I can buy for less at Target. Q always touts its amazing buying power due to its size and clout in the industry. Why then aren’t they offering the super items at way below retail prices of the past?”

Other QVC posters complained that the home shopping network wasn’t offering free shipping and handling, and that it had very few Easy Pays available.

We know why QVC programmed Black Friday the way it did. All the home shopping networks, including QVC, are shifting their product mix away from pricey jewelry, whose sales have nosedived. They are stocking more of the hot-selling consumer electronics items.

But for customers like us, who became home shopping network fans because of their huge assortment of jewelry at great prices, a Dell laptop or pocket camcorder is not going to float our boat.

By the way, we were too tired to stay up and watch, but did host Dave James survive his 28-hours straight on the air for Black Friday?

Jewelry Lovers Beware: Put Up With The Traffic And Hit The Malls, Not QVC, On Black Friday

November 27, 2009

Dave James

We’re not feeling QVC’s much-hyped 28-hour “New” Black Friday event. If you’re a jewelry junkie like us, it’s not your day to tune in.

First of all, as QVC CEO Mike George has said, the network has shifted its product mix to more consumer electronics goods. And that’s reflected in the three — count ’em — three Today’s Special Values that QVC has Black Friday.

They are a Sharper Image projector, a kids Playhut Travel Lounger and the lowest-priced camcorder QVC has ever offered, a Sylvania pocket camcorder at $29.

We have to admit, the inexpensive camcorder is pretty neat. And it hands-down beats HSN’s Today’s Special, a Vado HD pocket camcorder at $129.

QVC host Dave James is staying on the air for the full 28 hours of the network’s event, and at about 8 a.m. he was looking a little tired. His kids did a paper-link chain for him with 28 links, one for each hour, and he’s pulling one off as he finishes another hour.

We’re amazed at the press attention QVC’s Black Friday event has garnered. On Friday the New York Daily News did a story on QVC, HSN and ShopNBC’s and their Black Friday strategies.

QVC host Lisa Robertson, QVC vice president of marketing and programming Doug Rose and HSN executive vice president of programming Bill Brand were all quoted.