Posts Tagged ‘clarity’

QVC Comes Clean With Diamond Quality In New Line

September 6, 2013

Holy crap!

QVC has come out with a diamond line where it is actually telling customers the color and clarity of the stones it is hawking. The collection, Facets by Michael Beaudry, debuts Friday night at 9 p.m.

This may not sound like a big deal if you are not a home-shopping viewer. After all, if you go to a quality jewelry store or even a place like Bloomingdale’s, they will tell you the ratings on a diamond. But on QVC, HSN and Jewelry Television, you are not given the color and clarity.

Diamonds can range in color from “D,” which is the best and colorless, to “Z,” the worse. In clarity, the range is flawless, with no inclusions or blemishes, to I3, heavily included.

In the case of QVC and its Affinity diamond collection, hosts will often say the diamonds are “white” or “eye clear.” But QVC never provided their ratings.

But the Facets line is different, according to

“As part of QVC’s quality requirements, randomly selected diamonds from the Facets by Michael Beaudry collection have undergone a survey by the Gemological Institute of America (GIA) to verify the diamonds are natural and at least H color and SI clarity,” QVC said.

“H” is a near colorless diamond, while SI clarity means slightly included.

QVC also offered some more details on its new diamond collection.

“Treat yourself to heirloom-quality diamond jewelry when you tune in for Facets by Michael Beaudry on QVC,” said.

“Created by master diamond cutter and designer Michael Beaudry to accentuate each diamond’s singular beauty, this exquisite collection of rings, earrings and necklaces, all set in 14k yellow or white gold, features a mosaic setting in which the stones are virtually seamless with a master cut diamond crown as well as unique design techniques, that are the cornerstones of the Beaudry name.”

For truly remarkable jewelry designs, indulge yourself in the timeless, classic beauty and elegance of diamonds with Facets by Michael Beaudry on QVC. [Pron: Bow Dree]

Seamless Brilliance

Michael Beaudry, a master diamond cutter by trade, brings us this heirloom-quality jewelry collection featuring unique design techniques & distinctive settings in 14K gold. Plus, the Gemological Institute of America (GIA) has verified that these natural diamonds are at least H color & SI clarity.