QVC head honcho Mike George is tickled pink that the network rang up $46.5 million in sales for its Christmas in July Event
QVC just observed its largest “Christmas in July” event in the company’s 24-year history, with more than $46.5 million in orders – representing a 14 percent increase over prior year summer Christmas shindig, the network
QVC’s holiday weekend event kicked off early Friday evening, with special offers both on-air and online and continued all day Monday on QVC.com. The largest Christmas in July event in the company’s history gave viewers a head start on holiday shopping, offering everything from gift, decorating items and a sneak peek at some of the hot items for the upcoming season.
“We’re thrilled with the overwhelming response we received from our customers especially during these challenging economic times,” QVC president and CEO Mike George said in a canned statement. “The entire QVC team worked incredibly hard to provide viewers with a fun and entertaining event that offered unique and exclusive gift-giving items as well as holiday décor ideas at great values. All these elements combined represented the fuel that powered the successful event.”
What drove sales? Well, there was the debut of the Bethlehem Lights Ready Shape 6.5-foot Noble Fir Tree – a QVC exclusive to the end of the year – which sold out of the entire inventory of the season during this event. The tree featured new, patented Instant Power technology that eliminates cumbersome wires and has a hassle-free Ready Shape design that requires minimal fluffing.
In addition, some of the season’s hottest toys were also popular, including the Rubik’s Slide Signature Edition Electronic Handheld Game, which debuted on QVC and will be offered exclusively until the end of November; the debut of the Disney Princess & Me 18” Fashion Dolls and the Hello Kitty Plush, a QVC exclusive until the beginning of November.
“The QVC merchandising team worked closely with our brands to offer shoppers the most exciting items of the season,” Claire Watts, QVC’s president of U.S. Commerce, said in her canned statement. “Through their hard work, we not only featured exclusive products, but we were also the first to launch some of the most anticipated gifts of the year.”
Additional top selling brands included specialty gift bags, boxes and wrap from Isaac Mizrahi; home fragrance from Slatkin & Co; gourmet gifts from Kansas City Steak Co., Mrs. Prindable’s Apples, Harry London Gourmet Chocolate, Harry & David and Godiva.
QVC.com played an integral role in the July Christmas event. Throughout the weekend, items were offered online that were not featured on-air and for the first time the “Christmas in July” event continued all day Monday only on QVC.com.