Posts Tagged ‘Charlize Theron’

HSN Partners With Universal Pictures On ‘Snow White And The Huntsman’ Flick For Super Duper Marketing Mash

March 28, 2012

In another one of its movie-marketing mashes, HSN is teaming up with Universal Pictures for a gigantor promotion tied to the movie “Snow White and the Huntsman.”

This cataclysmic 24-hour HSN event will take place May 30, across all of HSN’s platforms, including TV, HSN.com and HSN mobile.

“Snow White and the Huntsman,” starring Kristen Stewart, Oscar winner Charlize Theron and Chris Hemsworth, opens nationwide June 1.

“With the release of the ‘Snow White and the Huntsman’-inspired collection, HSN continues to reinvent and re-energize retail by allowing consumers the opportunity to experience the film and engage in a flight of fantasy in a personal way — via bold and imaginative HSN products customized for ‘her,'” HSN said in its a bit over-the-top press release. “Top HSN designers will bring the movie to life with a curated assortment of exclusive products reflecting the spirit of the film.”

One of our favs, Bill Brand, HSN’s head honcho of programming, marketing and business development, offered this quote for the occasion.

“HSN has evolved into an entertainment channel that goes beyond providing a platform for commerce,” Brand stated. “At our core we are storytellers and entertain our customers with engaging content and unique retail experiences. The partnership with Universal Pictures for ‘Snow White and the Huntsman’ plays a key role in elevating awareness and relevance for the HSN brand. It is an important component to our entertainment strategy.”

This event will include exclusive collections that were directly inspired by the film.

“HSN’s creative directors were given a once-in-a-lifetime look behind the scenes that awed and inspired,” HSN said in its press release. “High-end jewelry, fashions and home accessories including exclusive pieces from Hutton Wilkinson, Loree Rodkin, and Heidi Daus, will be available for sale. Designers Ranjana Khan, Adrienne Landau, and numerous others will also have styles that highlight the film’s iconic costumes playing into the overarching movie theme of beauty and power.”

Stephanie Sperber, president of Universal Partnerships and Licensing, added her two cents into the mix.

“HSN is the perfect partner to bring the look and feel of ‘Snow White and The Huntsman’ to life through fashion and lifestyle items inspired by the film,” Sperber said. “We know this 24-hour event featuring unique clothing, jewelry and accessories alongside Snow White and the Huntsman footage will build anticipation for the film’s opening on June 1.”

Here’s the boiler plate about “Snow White and the Huntsman”:

In the epic action-adventure ‘Snow White and the Huntsman,’ Kristen Stewart plays the only person in the land fairer than the evil queen (Oscar winner Charlize Theron) out to destroy her. But what the wicked ruler never imagined is that the young woman threatening her reign has been training in the art of war with a huntsman (Chris Hemsworth) dispatched to kill her. Sam Claflin joins the cast as the prince long enchanted by Snow White’s beauty and power.

The breathtaking new vision of the legendary tale is from Joe Roth, the producer of ‘Alice in Wonderland,’ producer Sam Mercer (‘The Sixth Sense’) and acclaimed commercial director and state-of-the-art visualist Rupert Sanders.

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Sunday Wrap-Up And Home Shopping Dish: HSN’s Fran Drescher Turned Down Threesome With Warren Beatty, But Ex-HSN Vendor Janice Dickinson Was One Of The 12,775 Women He Bagged

January 3, 2010

Warren Beatty proposed having a threesome with HSN vendor/actress Fran Drescher, according to a new book on the legendary actor and skirt-chaser. And Beatty actually slept with model Janice Dickinson, a one-time HSN jewelry peddler.

That’s just some of the juicy gossip to be found in the Sunday papers today about the celebrities that sell their wares on HSN and QVC.

The dish about Beatty and Drescher and Dickinson is in a story that the New York Post did about a new tell-all biography on the actor called “Star: How Warren Beatty Seduced America” by Peter Biskind.

Fran Drescher nixed threesome

Drescher, who will be on HSN today selling her line of skincare products, was up for a part in the 1987 bomb “Ishtar.” Beatty was having an affair with the movie’s leading lady, Isabelle Adjani, who complimented Drescher on her beauty.

And when Beatty suggested that the threesome have dinner that night, “just the three of us,” Drescher got the hint that he was not just talking about sharing a pizza. She declined the menage a tois offer.

Drescher shouldn’t have felt that special, however. The book claims that Beatty has bedded almost 13,000 women.

The Post’s Page Six also noted in its “Sightings” section that actress Charlize Theron was spotted buying a ring at the Me & Ro store in Los Angeles. Me & Ro do a jewelry line for HSN.

Sunday’s New York Daily News has a story headlined “16 Ways to Boot Winter” that includes a pair of boots from Stefani Greenfield’s Curations line for HSN. The boots are on clearance, at $99.

And finally, Sunday’s Parade Magazine, in its “Personality Parade,” talks about Ellen DeGeneres’ pets. The item mentions that DeGeneres owns a pet-care company named Halo. QVC sells the Halo pet food line.