Posts Tagged ‘Carlotta Jacobson’

Actress Tiffani Thiessen To Appear In QVC Cancer PSAs

March 27, 2014

Actress Tiffani Thiessen is appearing in both print and TV spots for QVC’s charitable event in conjunction with Cosmetic Executive, the home shopping network said Wednesday.

“QVC and CEW Present Beauty with Benefits” is a two-hour live charitable broadcast that will air April 17 at 8 p.m. QVC viewers will be able to shop a selection of products from 19 beauty brands including bareMinerals, Fresh and Philosophy.

Tiffani Thiessen

Tiffani Thiessen

For this initiative, 80 percent of the purchase price of donated merchandise will benefit Cancer and Careers, a charitable program established by the Cosmetic Executive Women foundation.

“Cancer and Careers empowers, educates and provides essential tools to people with cancer so that they can thrive in the workplace,” according to QVC’s press release.

“Beauty with Benefits embodies QVC’s commitment to supporting the success and wellness of women through the power of relationships,” QVC CEO Claire Watts said in a canned statement. “We’re excited to bring the beauty industry together again for this charitable effort and to have Tiffani as our spokesperson to build greater awareness for Cancer and Careers.”

The event will focus on the philanthropic efforts of the beauty industry while providing viewers a special opportunity to support a great cause.

“Cancer in the workplace is so prevalent yet it’s an issue that rarely gets discussed,” Thiessen said in a statement. “I am excited to work with QVC and CEW to support such a worthy cause. I love that I get to use a fun thing like makeup to shed light on such a powerful message.”

In 2013, “QVC and CEW Present Beauty with Benefits” generated more than $984,000 to benefit Cancer and Careers. Sweet.

“We are so pleased to have Tiffani support Beauty with Benefits,” CEW President Carlotta Jacobson said in a statement. “We are confident that her positive energy will inspire people to get involved.”

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QVC, Cosmetic Executive Women Launching Charitable Cancer Beauty Initiative

April 23, 2013

QVC is partnering with Cosmetic Executive Women Thursday with a program whose net proceeds will benefit Cancer and Careers, a program of the CEW Foundation that supports men and women balancing work and cancer, the home shopping network said Monday.

The two-hour broadcast, “QVC and CEW Present Beauty with Benefits,” will feature more than 15 prestige beauty brands across categories and price points. It will air at 9 p.m. Thursday.

The event aims to will highlight the philanthropic efforts of the beauty industry while giving viewers a chance to support a worthy cause through a multiplatform shopping experience.

“From color cosmetics and fragrance to skin and hair care products, various products from select brands such as bareMinerals, tarte, StriVectin and Mally Beauty will be offered,” QVC said in its press release.

Laura Geller with fellow QVC vendor Suze Orman

Laura Geller with fellow QVC vendor Suze Orman

As added incentives, QVC is offering a gift with purchase that consists of beauty samples from participating brands, and shipping and handling will be offered at no charge.

“Beauty with Benefits reflects QVC’s ongoing commitment to support the success and wellness of women through the power of relationships,” QVC U.S. CEO Claire Watts said in a canned statement. “We’re thrilled to bring the beauty industry together to give consumers the opportunity to shop for a cause on April 25, while increasing awareness of the resources provided by Cancer and Careers.”

Throughout the evening, viewers will be informed of the impact each purchase can make in the lives of men and women affected by cancer. Unique content created for the show is scheduled to include inspiring segments featuring those who benefited from Cancer and Careers along with an interview with CEW President Carlotta Jacobson.

Plus, industry experts and QVC regulars, including Laura Geller, founder of Laura Geller Beauty and Chaz Dean, creator of WEN Hair and Body Care, will share beauty tips guaranteed to make everyone look and feel good.

“I am so pleased to see CEW and QVC coming together for the first ever Beauty with Benefits show,” Geller said in her canned statement. “As a longtime supporter of Cancer and Careers, I have always believed that if beauty companies could join efforts to give back, we could make a significant impact. It not only feels good to educate women on how they can look better, but it feels even more empowering when you know you are personally helping to make a difference.”

To build further awareness for Cancer and Careers and the broadcast, QVC will optimize its social media efforts through an Instagram campaign.

For the first 500 photos tagged with the hashtag #beautywithbenefits, QVC will make a donation to Cancer and Careers. QVC plans to promote the event through additional platforms including Facebook, Twitter, Pinterest and Google+.

Additionally, actress Regina King (love her in “Southland”) is supporting the initiative as the “QVC and CEW Present Beauty with Benefits” PSA spokesperson.