Posts Tagged ‘C. Wonder’

Hot Off The Press: Stars Are Selling On QVC

March 7, 2016

Here’s a hot scoop for you: Celebs are selling products on home shopping networks!

Who’d a thunk such a thing?

You’re not surprised? Well, we guess you don’t work for the New York Daily News.

The tabloid run a puff piece on QVC Sunday with the headline “Shopping Network Lures Celebs: A Who’s Who On The ‘Q'” about famous names hawking their wares in West Chester, Penn.

http://www.nydailynews.com/new-york/celebrities-trading-nyc-qvc-shopping-network-article-1.2554174

QVC vendors Dennis Basso, Lisa Rinna, Jill Martin and Brad Goreski, creative director for the newly revived C. Wonder line, are quoted in the piece, and even posed together for a photo.

“This is where the cool kids hang out,” Rinna told the News, referring to the home shopping network.

The most interesting tidbit to us was that Martin, the “Today” correspondent, sold 50,000 G.I.L.I. wrap belts on day. We think it was a TSV.

HSN, which is really overladen with celebs, must be burning that it wasn’t included in the story.

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C. Wonder Premieres On QVC March 3

February 25, 2016

This deal was previously announced, but here are details about the debut of C. Wonder on QVC.

By the way, C. Wonder is owned by Xcel Brands Inc., which also owns and manages the Isaac Mizrahi, Judith Ripka and H Halston brands, which are QVC mainstays.

SOMETHING WONDERFUL IS COMING TO QVC

C. Wonder debuts an exclusive collection for QVC scheduled March 3

WEST CHESTER, Pa. (February 24, 2016) — QVC just got a little more wonderful. Beloved brand C. Wonder, owned by Xcel Brands, Inc., is scheduled to launch on Thursday, March 3 at 11AM (ET) with an exclusive collection created especially for QVC, the world’s leading video and ecommerce retailer.

The line features a collection of beautiful, spirited women’s clothing, accessories and jewelry designed to transport shoppers to a place they’ve never been. Lifestyle expert, fashion stylist to the stars and panelist on the E! hit show Fashion Police, Brad Goreski lends his expertise as Creative Director for the brand.

The C. Wonder collection, which is inspired by the exploration of global travel, possesses a sophisticated preppy-chic aesthetic embodied with a modern worldly spirit. Ranging in price from $26 to $236, the line of classic pieces with a fresh spin includes a variety of apparel, bags, belts, shoes, scarves and jewelry — all of which feature luxurious details such as tassels, bright colors, bohemian prints and patterns and more.

“C. Wonder was celebrated for its design aesthetic of easy and covetable on-trend pieces that are iconic yet fashionable,” said Rachel Ungaro, Vice President, Fashion and Beauty Merchandising, QVC. “We are excited to bring this beloved brand to QVC and provide shoppers with an opportunity to discover C. Wonder. Brad’s fashion and lifestyle expertise will shine through as he showcases the collection and shares styling tips on how to incorporate the products into an everyday wardrobe.”

Founded in 2011, C. Wonder was initially imagined as a retail store that offered a magical customer experience with a selection of new and unexpected products that would surprise and delight anyone who walked inside. As C. Wonder arrives on QVC, the brand mirrors the excitement and whimsy of the store experience, while offering amazing products at great prices.

“I can’t wait to share my fashion knowledge and bring this renowned brand to QVC,” said Goreski. “I’m thrilled to have the opportunity to showcase a new C. Wonder collection to loyal customers, while introducing the beautiful product to those new to the brand.”

QVC Vendor Xcel Brands Buys C. Wonder Retailer

July 21, 2015

Yet again, thanks for the tip, dear reader.

Xcel Brands Inc., which owns several brands that appear on QVC, said Monday that it has entered into a definitive agreement to acquire the C. Wonder brand, consisting of the “C. Wonder” trademarks and related designs and other intellectual property rights.

http://ir.xcelbrands.com/releasedetail.cfm?ReleaseID=922604

C. Wonder is the preppy retail company founded by billionaire Chris Burch, the ex-husband of designer Tory Burch. C. Wonder filed for Chapter 11 bankruptcy protection in January and closed all its stores, including the one it had in the Garden State Plaza in Paramus, N.J., mall capital of the world, according to Business Insider.

http://www.businessinsider.com/xcel-brands-is-acquiring-c-wonder-2015-7?r=UK&IR=T

Xcel, a brand management firm, was founded by Robert W. D’Loren in 2011 and owns the Isaac Mizrahi, Judith Ripka, H by Halston and H Halston brands, and designs and manages the Liz Claiborne New York brand, which is sold exclusively on QVC.

Of course, we all know that Mizrahi and Ripka have a strong presence on the No. 1 home shopping network.

http://xcelbrands.com/

The closing of the acquisition is subject to board approval and customary closing conditions.

Xcel is mum on its plans for C. Wonder: It said it will provide further information once it completes the deal.

Can we expect to see C. Wonder products being hawked on QVC in the future?

Here’s the boilerplate on C. Wonder:

The C. Wonder brand was founded by J. Christopher Burch in 2011 to offer a wide-ranging assortment of beautiful, versatile and spirited products that are designed to transport its customers to a place they have never been.

C. Wonder offered women’s clothing, footwear, jewelry and accessories; housewares and home decor, great gifts, and a shopping experience designed to deliver delightful surprises at every turn.

Burch Acquisition, LLC, which is controlled by Mr. Burch, acquired the C. Wonder brand (including its trademarks and related intellectual property rights) following its chapter 11 filing in 2015, in order to explore strategic opportunities to re-develop and expand the C. Wonder brand.