Posts Tagged ‘blue’

HSN Uses An On-Screen Graphic That Mimics Tiffany’s Signature Blue Boxes And Red Ribbon

December 19, 2009

We wonder if Tiffany & Co. agrees that imitation is the sincerest form of flattery. If the high-end jewelry house does, then it should feel very flattered by HSN.

We just noticed that the Southern Channel is running an icon in the top left corner of the TV screen that has more than a passing resemblance to Tiffany’s signature look: robin’s egg blue boxes wrapped with red ribbon.

The HSN icon is a revolving blue box — the same color as Tiffany’s — wrapped with a red ribbon, just like Tiffany. Coincidence? Hmmmmm.

The icon said that items ordered from the network Saturday would be “Delivered by December 24th for an extra $2.99.”

Maybe HSN is trying to influence our subconscious so that when we buy jewelry from the home shopping channel, we think it really is coming from Tiffany.