Posts Tagged ‘Black Friday’

HSN Promotes Holiday Plans With A Mariah Carey Promo

November 18, 2010

A day after QVC said it was bringing back the “new” Black Friday, HSN put out a press release about its star-studded Thanksgifting Weekend festivities. The biggest attraction will be pregnant pop diva Mariah Carey.

To promote this shindig, HSN has come up with a holiday TV campaign featuring Mariah Carey, Iman and Twiggy as guides on a virtual shopping journey that delivers “the greatest names in gifts.”

It’s kind of cute.

This promo is set to Carey’s single “Oh Santa” from her new album Merry Christmas II You, and showcases an array of products.

“This was one of the most creative campaigns HSN has ever produced and was designed to give our customers a window into the best of the holidays and gifts,” Andrew Sheldon, HSN’s EVP of Television & Executive Creative Director, said in a canned statement Thursday.

“It was exciting to shoot on the back lot of Universal Studios to capture the winter scenes and shopping windows — and to work closely with Mariah Carey and her team. Setting the promotion to Mariah’s new holiday release was a great opportunity to tie her music with her new lifestyle brand launch on Cyber Monday.”

HSN’s holiday campaign is airing on all of its shopping platforms and will also be in rotation on cable operators covering 95 million homes as part of HSN’s cross-channel marketing efforts.

Here is HSN’s line-up over the holidays:

• Nov. 19 – Twiggy presents her LONDON fashion line, while TV actress and fashion model Molly Sims offers the latest in fashion jewelry.
• Nov. 29 (Cyber Monday) – Carey launches her exclusive collection of jewelry and footwear, as well as her limited-edition fragrance and a “Merry Christmas II You” CD/DVD bundle. Also, TV actress Kathy Najimy debuts her new shapewear concept “Ch’arms.”
• Dec. 2 – Iman showcases newest fashion, jewelry and accessory designs.
• Dec. 3-5 – Chef Wolfgang Puck provides cooking tips for the holidays.
• Dec. 3 – Entertainment expert Colin Cowie presents the best in holiday entertaining.
• Dec. 4-5 – Decorating expert Nate Berkus offers distinctive styles for your home.
• Dec. 7 – Serena Williams serves up more of her jewelry, accessories and more.
• Dec. 8-9 – Culinary celebrity Padma Lakshmi showcases her collection of natural spices, teas and teapots.
• Dec. 10 – Mary J. Blige returns with her exclusive fragrance with HSN, My Life.
• Dec. 12 – Chef Todd English with his cookware.

As part of its efforts to make shopping as convenient as possible over the holidays, HSN is leveraging all of its platforms to enable customers to shop where, how and when they want – on TV from the comfort of their home, on hsn.com, or “on the go” on their iPad, iPhone or android handheld device.

Exciting surprises are also available online. Customers can play HSN’s “Great Gift Giveaway” and have the opportunity to win $100,000 in gift prizes, including HSN gift cards, and eight electronic packages, each valued at $2,000. The game is also available on HSN’s Facebook page and mobile app on the iPhone – and is featured on-air ever Friday at 4 p.m. during the Gift Friday hours.

If QVC’s New Black Friday Is Returning, How Can It Be ‘New’?

November 18, 2010

Those wacky scallywags at QVC Wednesday promised that their upcoming Black Friday will have “all of the deals, none of the craziness.” Do tell.

It seems that we can look forward to the return of QVC’s New Black Friday.

“This 28-hour event will allow customers to enjoy amazing deals without enduring the craziness associated with traditional Black Friday shopping. The savings kick off not long after the turkey is packed away, enticing customers to get a head start on holiday shopping,” the No. 1 home shopping network said in a press release.

The fun starts Thanksgiving evening at 8 p.m. and goes on that Friday at 11:59 p.m.

“Last year we observed our largest Black Friday ever, confirming that our customers welcomed the chance to escape the mayhem of long lines, traffic headaches and chaotic crowds,” Claire Watts, QVC’s president of U.S. Commerce, said in a canned statement. “This year, we’re again providing special gift ideas at exceptional values, while allowing our customers to shop with ease.”

From what we gather, QVC will be launching its Black Friday Today’s Special Value at 8 p.m. Thanksgiving eve, instead of midnight.

The savings continue at QVC.com, with additional, specially priced products and featured online countdown offers in every hour. Shoppers will also have the opportunity to preview the weekend’s Today’s Special Value offers.

ShopNBC’s Web Site Racks Up Most-Traffic-Ever For A Day On Cyber Monday

December 2, 2009

ShopNBC CEO Keith Stewart

ShopNBC’s strategic focus on the Internet during the kick-off of the holiday shopping season apparently worked, with the network’s Web site seeing its highest traffic ever for a day on Cyber Monday, the company said Wednesday.

On Cyber Monday ShopNBC.com registered its highest traffic day year-to-date, with 114,600 unique visitors to the site.

In addition to surpassing 2008’s Cyber Monday traffic by 14 percent, Web penetration accounted for an industry-leading 48 percent of the total company sales.

The increase in traffic to the site, along with its extended product assortment and promotional offerings, led to an 18 percent
increase in sales versus last year’s same period. Total orders on ShopNBC.com increased 40 percent over the previous year.

ShopNBC’s expanded Internet merchandising initiatives and targeted Web promotions on Cyber Monday resulted in a strong response from new and active customers across several key metrics, according to the network. These positive results provided a strong finish to a successful Black Friday and an extended Holiday Shopping Weekend sales event for ShopNBC.

On Black Friday ShopNBC.com achieved a 51 percent increase in conversion over last year’s Black Friday event, with an increase of 20 percent in Internet sales for the company over the same period last year.

By introducing over 400 new online-only SKUs from TAG Heuer and Gucci watches, brand-name electronics, home decor and more, the company increased its total orders on ShopNBC.com by 73 percent over the previous year.

Cyber Monday was the finale to ShopNBC’s Holiday Shopping Weekend, which extended the traditional Black Friday into a four day gift-focused promotional event. The company bookended the two sales events with an entire weekend of gift-giving-focused programming.

ShopNBC also credited its ValueShipping initiative, which offers the customer one-low-rate shipping for all purchases made within a 24-hour period, for helping to drive its success Black Friday weekend.

“During the kick-off to the holiday shopping season, we took this opportunity to strategically direct the customer to our Internet channel,” ShopNBC president and CEO Keith Stewart said in a prepared statement. “As a result, the customer reacted very positively, and ShopNBC.com delivered its most impressive gains across the board since the beginning of my tenure as CEO.”

Added Stewart: “Our targeted yet integrated multimedia promotional activity and extended web product assortment, complemented by ValueShipping and a Jan. 31 extended return policy, enticed the customer to tune in, browse and shop our brand with total confidence. It’s all about connecting emotionally with the customer and making their holiday shopping experience easy and entertaining through a gift-focused strategy. We look forward to continuing to delight the customer as they discover many more new and wonderful opportunities on ShopNBC throughout the holiday season.”

ShopNBC.com new and active customer counts in November were up 60 percent and 54 percent, respectively, largely driven by the holiday shopping weekend event, Black Friday and Cyber Monday.

Internet sales in November were up 31 percent versus last year, with dot-com customer activity outpacing TV customer growth for the first time in the company’s history.

“We are pleased with these positive results, as the Internet continues to prove to be a highly complementary and powerful growth vehicle for the company,” Stewart said.

QVC PR Dept. Gets Cute With Headline: ‘Not Just Another Manic Monday’ As QVC.com Attracts Record 1 Million Users For Cyber Monday

December 1, 2009

On Cyber Monday QVC.com achieved its highest traffic day in its 13-year history, setting a record for unique visitors, with more than 1 million, breaking last year’s record of more than 842,000 visitors, QVC said Tuesday.

QVC.com also set a record this past week, Nov. 23 to 30, in unique visitors, realizing more than 3.5 million unique visitors from about 2.8 million last year – a 26 percent increase.

In 2008, a record 85 million people shopped via the Internet on Cyber Monday, according to the National Retail Federation. If QVC is a bellwether, this year’s Cyber Monday may set yet another record for Internet commerce activity.

“QVC.com is an integral part of our business, accounting for more than 30 percent of QVC’s total U.S. revenues, and delivering a rich multimedia shopping experience to our customers,” QVC president and CEO Mike George said in a canned statement.

“As one of the top general merchant Internet sites – both in terms of sales volume and service excellence, QVC.com has emerged as a real destination for millions of smart Web shoppers,” he said. “We’re thrilled by the overwhelming response we’ve received from our customers, and trust that they will continue to make us a preferred destination for their shopping.”

Cyber Monday followed a busy, record-breaking holiday weekend at QVC, in which more than 815,000 shoppers were received and more than 60,000 new customers were welcomed. In what turned out to be QVC’s largest Black Friday ever, it rang up more than $32 million in orders – a 60 percent increase over last year’s Black Friday sales.

Additionally, QVC.com achieved more than $13 million in orders – a more than 100 percent growth over last year’s Black Friday sales.

QVC Blows Own Horn Over Kick-Off Of Holiday Shopping, Where It Drew More Than 60,000 New Customers During Three-Day Black Friday Weekend

December 1, 2009

QVC CEO Mike George

QVC Monday declared its three-day holiday shopping kickoff a success, fueled by its biggest Black Friday ever.

More than 815,000 holiday shoppers bought items from QVC during the weekend, and the home shopping network attracted more than 60,000 new customers.

QVC.com played an integral role in the three-day event, contributing more than 30 percent of the total sales, according to the network.

QVC started off the holiday weekend on Thanksgiving evening with The New Black Friday, which offered specials deals and stunts to compete against brick-and-mortar stores. In its 28-hour event, QVC positioned itself as an alternative to jammed shopping malls.

The strategy worked, because QVC racked up $32 million in sales on Black Friday, a record, an increase of 60 percent from sales last year.

On Black Friday QVC offered three Today’s Special Values, or items presented at exceptionally low prices, for a specific period of time, as well as specially priced deals in every hour of programming.

The momentum continued through the weekend, driven again by the Today’s Special Value offers – a Dell Windows 7 Notebook on Saturday, with more than 60,000 units ordered, and the Keurig Premium Single Serve Coffee Brewer on Sunday, with nearly 100,000 units ordered.

Additional top sellers from the weekend included the Nintendo Wii Gaming System with Accessories, Case and Games, the Olympus 12 MP 5x Optical Zoom Camera, the Nintendo Wii Fit Plus and Accessory Kit with Mat and Balance Board, the Clarisonic Facial Cleansing System and the KitchenAid Nine-Cup Food Processor with Accessories.

“This year, QVC wanted to provide a Black Friday experience unlike those found at the mall – with trusted brands, honest values, and friendly, stress-free customer service,” QVC president and CEO Mike George said in a canned statement. “Judging from the tremendous customer response this weekend, this is exactly what today’s holiday shoppers are looking for – real values and great service, without all the crowds, traffic and promotional craziness.”

After Record Black Friday, QVC Is Offering Free Shipping And Handling For Cyber Monday

November 29, 2009

After racking up record sales for Black Friday, QVC wants a piece of Cyber Monday’s action.

The No. 1 home shopping network will be offering more than 10,000 items on QVC.com with no shipping and handling costs.

In turn, HSN says it is offering free shipping on 3,500 items for Cyber Monday, the biggest online shopping day of the year.

In a much-publicized initiative, QVC stage a special 28-hour Black Friday event that rang up $32 million in sales, an increase of 60 percent from last year.

QVC Racks Up Record $32 Million In Black Friday Sales, But What Does Poor 28-Hour Host Dave James Get?

November 28, 2009

We told you a QVC press release on Black Friday would be forthcoming, and here it is, released Saturday.

QVC enjoyed its biggest Black Friday ever, ringing up more than $32 million in orders – a 60 percent increase over last year’s Black Friday sales. More than 765,000 units were ordered in a 24-hour period, according to the home shopping network.

QVC mounted the most aggressive Black Friday event in its 23-year history. The network’s holiday weekend kicked off early, Thanksgiving evening, with “The New Black Friday,” a special programming event meant to keep shoppers at home rather than visiting their local malls.

QVC offered three Today’s Special Value offers (items presented at exceptionally low prices, for a specific period of time) instead of the usual one, and had specially priced deals in every hour of programming.

QVC CEO and president Mike George

“Our merchandising team worked incredibly hard to find the most special gift-giving ideas on the market and price them competitively,” QVC president and CEO Mike George said in a canned statement. “And, as always, the entire QVC organization delivered a fun, stress-free shopping experience for our customers. Given the successful results – our largest Black Friday in our company’s 23-year history – it’s clear that their hard work paid off,”

Said George, “We’re thrilled with the overwhelming response we received from our customers and will continue to strive to be their preferred destination for holiday shopping.”

Largely contributing to QVC’s Black Friday success was the Sylvania Digital Camcorder with a 2” LCD Color Display, one of the three Today’s Special Value offers, selling out of more than 200,000 units.

Additional top sellers from the day included the Sharper Image Entertainment Projector, the Playhut Travel Lounger with Removable Slumber Bag and Storage Tote, the Nintendo Wii Gaming System with Accessory Case and Games and the Olympus 12 MP, 5x Optical Zoom Camera.

QVC.com also played an integral role, contributing more than 40 percent of the day’s sales.

The press release made no mention of poor host Dave James, who stayed live for 28 hours straight — on the air and via Webcast — for the Black Friday event.

Give the poor man credit for his contribution to the day’s blockbuster sales, CEO George! How about combat pay for James?

A Review Of ‘Dreck,’ QVC’s 28-Hour Black Friday Extravaganza

November 28, 2009

In the next few days we are sure QVC will put out a press release about the robust sales from its 28-hour Black Friday event. We bet the revenue breaks records.

But we’re in the camp of viewers who were disappointed at the consumer-electronics-heavy assortment of goods, and bland “gift shows,” that QVC had on the air Friday. If fact, some irritated posters on QVC’s online forums rather eloquently summed up our sentiments.

In a thread titled, “In all my 20 years as a Q customer,” poster Bungo went on to write “I have NEVER seen such dreck as I have seen for this holiday season.”

“Dreck,” for those who don’t know, is derived from Yiddish and German and means “trash, rubbish,” according to Merriam-Webster.

Online poster Moonsista agreed with Bungo, writing, “22 years here and I agree. It’s like they drag out the cheapest, chintziest stuff made in China that they can find….I’m also tired of the same things over and over – the Floxite mirror, ClickFree external hard drive, Philosophy Amazing Grace, Mrs. Prindable’s, etc.”

Gardensla posted, “I’m into my second decade with the Q too and I totally agree with your assessment AND use of words to describe holiday 2009. Where are the high quality great priced jewelry items we’d all like to give? What happened to the really luxe cashmere scarf and glove sets of yore that were perfect SIL gifts?”

She went on, “And, how can you do holiday without lovely pajama and robe sets? Instead we get slankets, flashlight and coffeemakers — all of which I can buy for less at Target. Q always touts its amazing buying power due to its size and clout in the industry. Why then aren’t they offering the super items at way below retail prices of the past?”

Other QVC posters complained that the home shopping network wasn’t offering free shipping and handling, and that it had very few Easy Pays available.

We know why QVC programmed Black Friday the way it did. All the home shopping networks, including QVC, are shifting their product mix away from pricey jewelry, whose sales have nosedived. They are stocking more of the hot-selling consumer electronics items.

But for customers like us, who became home shopping network fans because of their huge assortment of jewelry at great prices, a Dell laptop or pocket camcorder is not going to float our boat.

By the way, we were too tired to stay up and watch, but did host Dave James survive his 28-hours straight on the air for Black Friday?

QVC, Let ‘Black Friday’ Host Dave James Go Home, After 20-Plus Hours On-Air He’s Getting ‘Zombiefied’

November 27, 2009

What a trooper QVC host Dave James is! But get the man some strong coffee, or drugs. Or better yet, cite QVC for cruel and unusual punishment of its employees.

For QVC’s big Black Friday event, James is appearing live for the network for 28 hours straight. He started at 8 p.m. Thanksgiving night. If he’s not on the air live, he is appearing on a Webcast, showing viewers a behind-the-scenes look at QVC.

About 4:45 p.m. Friday, we checked out the Webcast and saw James with fellow host Sharon Faetsch. He was using a Dell laptop that is going to be tomorrow’s Today’s Special Value, and he looked like he needed toothpicks to keep his eyes open.

Sharon Faetsch

“He’s a little zombiefied at this point,” said Faetsch, since James had been on 20 hours straight by that time.

“I can only close one eye at a time, or I’ll fall asleep,” he said at one point.

James could barely feign interest in Faetsch’s babbling about a taco-egg recipe. Finally, he got up and said he was taking a break.

“I’ll be back in just a few minutes,” James said. “Guys, I’m going to cut off my microphone.”

Thank God. It’s embarrassing when you leave you mic on when you’re in the bathroom. Didn’t Leslie Nielsen do that in one of his movie comedies, maybe “Naked Gun”?

James took such a long time getting back that Faetsch brought out a life-sized photo of him and sat it next to her, and then she had a backstage crew member come up and chat with her.

James is a pro, and it was amazing to see him summon up his energy and perk up when he want back on live TV.

Behind the scenes, we saw James being told he was going to have to do a “walkaround” with a cameraman with a Steadicam.

In between all this, James was concerned about the score for the Alabama-Auburn game. We know nothing about college football, but he was rooting for Alabama.

“Roll (Crimson) Tide, roll,” he said.

Some posters on QVC’s forums complained that looking at the Webcast “was like watching paint dry,” but we actually enjoyed watching Faetsch squirm when James took so long to come back from his break.

Amy Stran

And we heard this behind-the-scenes tidbit: “We’re going to have to be quiet when we go where Jane (Treacy) is selling,” the stage manager told James.

As we turned off the Webcast, host Amy Stran, a former cast member of the soap operas “All My Children” and “One Life to Live,” had just joined James.

At one point, Stran and Faetsch were chastised by a stage manager for talking about one of their wedding-ring sets while James was chatting to his wife on the phone about the football game.

“You can’t have two conversations,” the stage manager said, noting that viewers — like us — were hearing everyone talk at once.

QVC, let James go home.

Jewelry Lovers Beware: Put Up With The Traffic And Hit The Malls, Not QVC, On Black Friday

November 27, 2009

Dave James

We’re not feeling QVC’s much-hyped 28-hour “New” Black Friday event. If you’re a jewelry junkie like us, it’s not your day to tune in.

First of all, as QVC CEO Mike George has said, the network has shifted its product mix to more consumer electronics goods. And that’s reflected in the three — count ’em — three Today’s Special Values that QVC has Black Friday.

They are a Sharper Image projector, a kids Playhut Travel Lounger and the lowest-priced camcorder QVC has ever offered, a Sylvania pocket camcorder at $29.

We have to admit, the inexpensive camcorder is pretty neat. And it hands-down beats HSN’s Today’s Special, a Vado HD pocket camcorder at $129.

QVC host Dave James is staying on the air for the full 28 hours of the network’s event, and at about 8 a.m. he was looking a little tired. His kids did a paper-link chain for him with 28 links, one for each hour, and he’s pulling one off as he finishes another hour.

We’re amazed at the press attention QVC’s Black Friday event has garnered. On Friday the New York Daily News did a story on QVC, HSN and ShopNBC’s and their Black Friday strategies.

QVC host Lisa Robertson, QVC vice president of marketing and programming Doug Rose and HSN executive vice president of programming Bill Brand were all quoted.