Posts Tagged ‘Beyonce Knowles’

Designer Reem Acra, Celebrity Schmatta Maker, Is Doing A Collection For HSN

September 13, 2010

Reem Acra, on the left

Luxury fashion designer Reem Acra, another “designer to the stars” that we’ve never heard of, will be bringing a collection called Reem (original) to HSN this month.

Here is Ms. Acra’s bio from HSN, for ignorant folk like us who are not up to speed on our fashion designers.

Gaining international recognition for her atelier, Reem Acra has become one of the leading names in luxury ready to wear and bridal. With an insatiable desire for luxury, Reem Acra’s designs are carried in more that 150 of the most exclusive retailers in the world. Her signature boutique on Madison Avenue in New York City is a reflection of her eclectic sensibility, combining the exotic and romantic with the modern and elegant.

Reem Acra’s designs are available internationally at leading department stores and specialty boutiques. These stores include Bergdorf Goodman and Saks Fifth Avenue in the United States as well as Saks Fifth Avenue and Harvey Nichols in the Middle East. Her designs are also available at top specialty retailers across the world: in Kuwait, Bahrain, Saudi Arabia, Turkey, Egypt, Lebanon, United Kingdom, Hong Kong, Singapore, Japan and Korea.

Celebrated for her ability to match a look to a woman’s personality, Acra has dressed global icons of style for weddings, red carpet appearances and awards ceremonies. Her following includes Angelina Jolie, Halle Berry, Beyonce Knowles, Catherine Zeta-Jones and Eva Longoria as well as royal families around the world.

In her canned statement from HSN’s press release Monday, Acra said, “I have been approached by many companies to develop a more affordable collection, but until I met Mindy Grossman and her team, I did not believe that it would be possible to translate my designs into products that retain a luxurious feel and yet are accessible. HSN absolutely understands how to work with a designer to achieve this balance.”

Acra will show off “a capsule collection” during live segments Sept. 22 and 23 during the finale of HSN’s Fall Fashion Series Presented by ELLE. She is looking forward to engaging directly with fans of her designs.

“I know that there are a lot of women out there who appreciate great fashion and may not have easy access to it,” Acra said. “HSN provides that opportunity.”

God bless America.

“When I first met Reem, I knew she would resonate with our customers,” HSN CEO Mindy Grossman chimed in with her canned statement. “She has a unique way of melding cultural influences, femininity, meticulous detailing and color to create clothes that are truly special. “She also embodies the qualities that our customers look for from us: global style, authenticity, quality and inspiration. Never before has her collection been so accessible, and we’re excited to bring it to HSN.”

Items in the Reem collecton will range in price from $39 for a shawl to $299 for a sequin jacket, and the line will include tunics, dresses and jackets with jewelry embellishments.

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