Posts Tagged ‘Best Buy’

ShopNBC Names Target Vet Its Director of Consumer Electronics

July 11, 2012

ShopNBC has appointed Lee Goehring, a retail veteran of Target Corp. and Best Buy, its director of consumer electronics, the home shopping network said Tuesday.

Consumer electronics is a segment where ShopNBC has had a disaster, with one of its vendors apparently going under and CE sales just generally plummeting.

Previously, Goehring was a senior buyer for electronics at Target Corp., where “he achieved double-digit improvements in sales in a highly competitive e-commerce marketplace,” according to ShopNBC.

He also held electronics merchandising positions at Best Buy including home audio, computer peripherals, hardware and notebooks.

Most recently, Goehring managed a $150 million portfolio of electronics product lines for major national retailers. His appointment is the result of an extended national executive search, ShopNBC said.

“We are pleased to have Lee join our team as director of consumer electronics,” ShopNBC president Bob Ayd said in a canned statement. “His extensive experience, proven track record and industry contacts will be an important component of strengthening the consumer electronics segment over the long term. We look forward to his contributions.”

ShopNBC Launches Online Cellular Store That’s Powered By Simplexity

November 25, 2009

ShopNBC Wedneday unveiled the Cellular Store, featuring mobile devices and service plans.

The new online destination at is powered by Simplexity, an online retailer of cell phones and home services.’s Cellular Store offers wireless devices and service plans. Customers now have the ability to research and buy mobile devices, accessories and service plans through the Cellular Store.

It has more than 400 items from wireless providers across the country, so visitors can browse hundreds of wireless devices from LG, BlackBerry, Samsung and more by phone type, service provider, or rate plan as well as order accessories for mobile devices. Users can also upgrade their existing cell phone and service plans with ease.

“We are pleased to collaborate with Simplexity on this expanded Web product initiative for our consumer electronics category,” John Schrogie, ShopNBC’s Director of Housewares and Consumer Electronics, said in a prepared statement. “Through the Cellular Store, we are able to enhance our premium shopping experience for customers seeking the newest wireless brands and products.”

Simplexity’s technology solutions include merchandising, procurement, customer service, billing, customer relationship marketing, order processing and cell phone activations for the largest U.S. carriers.

It operates private label Web sites for some of the largest names in retail, including Best Buy, RadioShack, Newegg, Sears, and Dell, as well as Wirefly, the leading one-stop cell phone and wireless plan comparison shopping site that has been awarded “Best of the Web” by Forbes magazine and “Best in Overall Customer Experience” by Keynote Systems.

“We are excited to be selected by ShopNBC,” Jeff Baskin, senior vice president of the Consumer Wireless Division of Simplexity, said in his prepared statement.

“They have earned a stellar reputation for being the premium lifestyle brand in the electronic retailing industry, and an authority and destination for consumer electronics,” he said. “With our support, they can now include wireless products and services to their product assortment and further delight their loyal customers.”