Leslie Blodgett, one of QVC host Lisa Robertson’s BFFs and the head of the Bare Escentual’s makeup line, had a huge write-up in The Sunday New York Times today.
The story, headlined “Move Over, Estee Lauder,” ran in the Sunday Styles section of the paper.
The story credits Blodgett with creating a revolution in cosmetics with her mineral-powder makeup. A lot of the story is about Blodgett’s partnership with QVC. We are also told tidbits like the fact that Blodgett’s stay-at-home husband bought her an early 20th anniversary ring — a huge diamond surrounded by sapphires and emeralds — from Tiffany.
“On QVC, Ms. Blodgett’s appearances have the trance-inducing sensuality of a Dionysian ritual,” The Times wrote.
We are also told that Blodgett, who last year sold her company to Shiseido for $1 billion, last summer “rolled across the East Coast,” in Lady Gaga’s tour bus no less, as part of a 10-city tour to preach the gospel of Bare Escentuals, or Bare Minerals, whichever name you prefer, according to The Times.
There is also a quote from Robertson, who the Times inexplicably described as a “Loretta Young lookalike,” in the story.
“I would never have tried the stuff [Bare Minerals} if it weren’t part of my job,” Robertson sold The Times. “I wore full-on hard-core liquid foundation, like everybody else, my whole life. I thought: ‘Minerals? What? Don’t even go there.’ The first tine I tried it, I didn’t think it was working. I wondered, Emperor’s New Clothes?”
Eventually, Robinson swallowed the Kool Aid.
There are other tasty QVC info, like the fact that Blodgett sometimes sells $1.4 million of product an hour on QVC.
All in all, the profile is worth a read.