Posts Tagged ‘Audra Moran’

QVC Returns To The Hamptons For Ovarian Cancer

July 22, 2015

QVC and the Ovarian Cancer Research Fund (OCRF) are uniting once again for “QVC Presents Super Saturday LIVE,” an annual designer charity sale scheduled to be broadcast live from the Hamptons on this Saturday.

Ex-QVC host Lisa Robertson used to be all over this event, we wonder who QVC will have at this shindig now.

During the two-hour broadcast, fashions, beauty, jewelry and more will be offered for half the manufacturer’s suggested retail price, with 80 percent of the purchase price of donated merchandise benefiting the OCRF. Proceeds will also benefit Woman to Woman, OCRF’s nationwide patient program designed to support women undergoing treatment for gynecologic cancers.

“Ovarian cancer is often difficult to detect due to its subtle symptoms,” said Doug Rose, QVC’s senior vice president of brand and communications. “‘QVC Presents Super Saturday LIVE’ represents QVC’s commitment to raising both the awareness necessary for early detection and the funds needed to help conquer this deadly disease.”

Now in its ninth year, “QVC Presents Super Saturday LIVE” has generated more than $8.9 million to benefit the fund.

The live broadcast from OCRF’s Super Saturday NY will feature an assortment of brands such as Alex and Ani Charity by Design, Dooney & Bourke, Henri Bendel, Judith Ripka, Philosophy and many more.

“OCRF is proud to join forces with QVC once again to garner support and raise awareness of ovarian cancer,” said Audra Moran, the fund’s president and CEO. “Each year, the proceeds generated from QVC’s Super Saturday broadcast not only benefit women currently undergoing treatment for this horrible illness, but also bring us one step closer to eradicating the disease once and for all.”

QVC will launch #KeepinItTeal, a social media campaign featuring videos of celebrities and the faces behind some of QVC’s favorite brands, designed to help raise awareness of ovarian cancer. Viewers will be encouraged to share the videos on social media platforms and explain why and for whom they are #KeepinItTeal.

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QVC, Ovarian Cancer Research Team Up On Hamptons Sale

July 23, 2014

QVC and the Ovarian Cancer Research Fund (OCRF) are joining forces once again for “QVC Presents Super Saturday LIVE,” an annual “designer charity sale” scheduled to be broadcast live from the Hamptons this Saturday.

During the two-hour shopping gala, premier fashion, beauty, jewelry and more will be offered for half the manufacturer’s suggested retail price with 80 percent of the purchase price of donated merchandise benefiting OCRF’s research programs.

These proceeds will also benefit Woman to Woman, OCRF’s nationwide patient program designed to support women currently undergoing treatment for gynecologic cancers.

The live broadcast will feature a variety of designer deals from top brands including philosophy, Alex and Ani, JAI by John Hardy, Amrita Singh, Honora, orYANYand many others.

The “QVC Presents Super Saturday LIVE” broadcast will offer a behind-the-scenes look at the soiree with celebrity interviews straight from the red carpet.

To help promote QVC’s efforts, Kelly Ripa, a longtime supporter of OCRF’s Super Saturday and co-star of “LIVE with Kelly and Michael,” is featured in both the print and television public service announcements for “QVC Presents Super Saturday LIVE.” Ripa will also lend her voice once again as the host of the charitable event.

“QVC is dedicated to spreading OCRF’s message in the hopes that we will one day find a way to eradicate this deadly disease,” QVC U.S. CEO Claire Watts said. “This year, we are excited to incorporate our new toGather initiative which makes it easier than ever to raise awareness for such an important cause.”

Adding a new twist to the power of social media, toGather, QVC’s discovery shopping experience, and Lisa Robertson, QVC host of the “QVC Presents Super Saturday LIVE” broadcast, will launch a new Super Saturday collection featuring this year’s designer goods. Shoppers will be encouraged to “Heart for Hope” by hearting and sharing items and social stickers to help spread awareness for ovarian cancer research.

“Ovarian cancer is one of the deadliest diseases women face, and more needs to be done to raise awareness and funds to support both research and women undergoing treatment,” said Audra Moran, CEO, OCRF. “QVC’s Super Saturday broadcast has been a tremendous help in spreading OCRF’s message beyond the Hamptons community and into millions of homes across the U.S.”

QVC ‘Super Saturday Live’ From Hamptons, With Ripa, Comes Saturday

July 24, 2013

QVC and Ovarian Cancer Research Fund (OCRF) are uniting once again for “QVC Presents Super Saturday LIVE,” which will broadcast live from the Hamptons on Saturday. We won’t be there. Jersey girls go “down the shore,” and that ain’t in Long Island.

Anyway, QVC’s designer charity sale will be selling fashion, beauty, jewelry, accessories and home items for half the manufacturer’s suggested retail price with net proceeds benefiting OCRF’s research grants and its patient support program, Woman to Woman.

This year’s broadcast will feature brands such as Philosophy, Mally Beauty, Jai by John Hardy, Laura Geller, Amrita Singh, Honora and more. “QVC Presents Super Saturday LIVE” will be doing celeb interviews from the red carpet.

“QVC’s role in Super Saturday LIVE exemplifies our ongoing commitment to support the success and wellness of women through the power of relationships,” QVC U.S. CEO Claire Watts said in a canned statement. “This year’s broadcast incorporates some very exciting premier brands, which we hope will help to increase awareness of OCRF even more.”

QVC will once launch a dedicated Pinterest campaign, “Pin it Forward,” designed to generate awareness and funds for OCRF’s cause. The home shopping network has created a Super Saturday board. Followers are encouraged to pin with a purpose now through the event. For every pin, QVC will donate $1 to OCRF, up to $10,000.

Jersey girl Kelly Ripa (traitor, for going to the Hamptons), will once again lend her support as the host of the event, while QVC’s Lisa Robertson will take viewers inside the event.

“QVC’s efforts have played a major role in accomplishing OCRF’s overall mission of advancing the field of ovarian cancer research and creating awareness of this often difficult to detect disease,” OCRF CEO Audra Moran said. “With QVC’s help, our message extends beyond the Hamptons community and into millions of U.S. homes.”

QVC, Ovarian Cancer Research Fund Unveil Grant Winners

July 12, 2013

QVC and the Ovarian Cancer Research Fund (OCRF) Thursday unveiled their two new Woman to Woman grant recipients, Moffitt Cancer Center in Tampa, Fla., and Stanford Women’s Cancer Center in Stanford, Calif.

The home shopping network teamed up with OCRF in 2012 for a three-year $1 million commitment for the national expansion of Woman to Woman, OCRF’s patient-support program. It pairs gynecologic cancer patients with trained and supervised survivor volunteers to provide mentoring and support.

“From the moment of diagnosis through treatment and recovery, Woman to Woman survivor volunteers have helped hundreds of women and their families,” OCRF CEO Audra Moran said in a statement.

“We hope to expand to at least 15 new cities within the next three years, building a strong community of support to empower more women to advocate for themselves and negotiate the many challenges of gynecologic cancers,” Moran said. “QVC’s generous national sponsorship will help ensure this continued success and propel the program to an entirely new level to support as many women and their families as possible.”

QVC’s relationship with OCRF began in 2007 with “QVC Presents Super Saturday LIVE,” a “designer charity sale” broadcast live from the Hamptons.

Since then, “QVC Presents Super Saturday LIVE,” has raised awareness about OCRF in millions of U.S. homes and generated $6 million for ovarian cancer research. It has also extended its support to the Woman to Woman program.

“We believe in the power of relationships to support women’s wellness and success,” QVC U.S. CEO Claire Watts said. “Woman to Woman addresses a critical unmet need for mentoring and emotional support for gynecologic cancer patients, helping strengthen their ability to cope and heal after a devastating diagnosis. QVC is proud to sponsor OCRF’s national expansion of this successful program.”

Woman to Woman started in 2003 at Mount Sinai Hospital in Manhttan, and in 2011 OCRF launched the program’s national expansion pilot at New York-Presbyterian Hospital.

With QVC’s support, OCRF grew the program to two additional sites at Duke Cancer Institute in Durham, N.C., and Smilow Cancer Hospital at Yale-New Haven in New Haven, Conn., earlier this year.

“QVC Presents Super Saturday LIVE” is scheduled to air on July 27.

Viewers will be able to purchase premier fashion, beauty, jewelry, accessories and home items at half the manufacturer’s suggested retail price* with net proceeds** benefitting OCRF’s research grants and its Woman to Woman program.

QVC Diva Lisa Robertson, Kelly Ripa Team On Cancer PSAs

June 27, 2013

How’s this for hype, part of a press release issued by QVC Wednesday:

WEST CHESTER, Pa. (June 26, 2013) – Talk about a show stopper! Two of the hottest hosts in live television – Kelly Ripa and Lisa Robertson – appear in both print and television public service announcements promoting “QVC Presents Super Saturday LIVE” on QVC Saturday, July 27 at 2 PM (ET), with net proceeds benefiting Ovarian Cancer Research Fund (OCRF).

We don’t know if we’d call them TV’s hottest hosts but Ripa, co-star of “LIVE with Kelly and Michael,” will once again serve as host for the fund’s “celebrity garage sale” in the Hamptons. Robertson will tag along to take viewers inside the event during the “QVC Presents Super Saturday LIVE” broadcast.

Lisa Robertson

Lisa Robertson

QVC began broadcasting from the Saturday sale in 2006, offering its viewers fashion, beauty, jewelry, accessories and home items for half the manufacturer’s suggested retail price, with net proceeds benefiting OCRF.

“It has been a pleasure to host this exciting show since the beginning and watch it rapidly grow into one of our highest viewed programming events,” Robertson said in a canned quote. “For me, personally, it has been amazing to be a part of such an important cause. If even one woman benefits from our broadcast then I feel that we have made an impact in helping to build awareness for this difficult- to-diagnose disease.”

Ovarian cancer is the leading cause of death from gynecologic cancers in the United States and is the fifth leading cause of cancer death among American women.

QVC’s PSA campaign was designed to bring more awareness of this often “masked” disease.

“QVC continues to be one of our greatest supporters and we are so thankful to Kelly and Lisa for continuing the fight this year to help bring attention to the importance of research for Ovarian Cancer,” said Audra Moran, the CEO of OCRF. “We look forward to QVC’s involvement again this year and, of course, the amazing awareness that their broadcast brings to the event.”

‘GMA’s’ Lara Spencer Joins QVC’s Hampton’s Charity Event For Ovarian Cancer Research

July 21, 2012

We’ve cringed every time we’ve seen Lara Spencer, of “Good Morning America,” dressed up as Wonder Woman for a QVC promo on “Super Saturday Live.” How annoying.

But it is for a great cause. She’s helping QVC raise money for ovarian cancer.

Lara Spencer

The home shopping network is teaming up with the Ovarian Cancer Research Fund (OCRF) for “QVC Presents Super Saturday Live,” which is scheduled to air live from the Hamptons on Saturday, July 28, at 2 p.m.

During this two-hour “designer charity sale,” fashion, beauty, jewelry, accessories and home items will be available at half the manufacturer’s suggested retail price with net proceeds benefiting OCRF.

Laura Geller, Peter Thomas Roth, Amrita Singh, Honora, B. Makowsky and more will be featured during the live broadcast from OCRF’s Super Saturday.

Fashion designer Isaac Mizrahi is also scheduled to give viewers a sneak peek of his new Isaac Mizrahi New York line by offering a special item during the event.

In addition to raising awareness through fabulous finds, “QVC Presents Super Saturday Live” will take viewers on the red carpet with exclusive interviews with celebrities attending the charitable event.

“QVC’s efforts surrounding Super Saturday have been integral to OCRF’s overall mission of advancing the field of ovarian cancer research,” OCRF CEO Audra Moran said in a statement. “As a result of our relationship, our message extends beyond the Hamptons and into millions of U.S. homes.”

Joining QVC and OCRF in the fight against the deadliest of all gynecologic cancer is Lara Spencer, of “Good Morning America,” who is featured in both print and television public service announcements for “QVC Presents Super Saturday Live.”

“QVC is passionate about spreading OCRF’s message, and our hope is to heighten awareness with each broadcast,” said QVC CEO U.S. Claire Watts. “We are thrilled to have Lara Spencer’s support this year, plus we are excited about our new Pinterest initiative.”

QVC has turned to the social media network to launch a dedicated Pinterest campaign designed to bring even greater support to OCRF’s cause. The multimedia retailer created a Super Saturday board, which includes pins with Spencer and facts surrounding ovarian cancer. Followers are encouraged to repin with a purpose. For every repin, QVC will donate 50 cents, up to $5,000, to OCRF.