Posts Tagged ‘Andrea Wong’

QVC Parent Looking For Digital Entrepreneurs For Women’s eCommerce Network

June 29, 2012

Here’s a pretty cool program that QVC’s parent, Liberty Interactive, is running to help women business owners.

Liberty is looking for participants for its 2013 Women’s eCommerce Network (WeCN) program.

The WeCN pairs 10 established business leaders (the Council) with five early stage eCommerce companies (the Class) for a six-month mentorship period. The program kicks off with a summit in Silicon Valley, where each class member is paired with two Council members who will advise and mentor her through a targeted, business-enhancing project, according to Liberty. The six month mentorship is capped with a graduation ceremony in spring next year.

Here’s the deal, according to Liberty:

The WeCN is a candid and immersive forum for education around real-world experiences and pain points like scaling the business and refining the business pitch. It also provides exposure to best practices and networking opportunities with the broader Council through the summit and an active alumni network. The program was established in 2011 to nurture and inspire promising and still-young eCommerce businesses with women at the helm. This program is in its second year and is sponsored by Liberty Interactive.

Claire Watts

Women entrepreneurs with eCommerce businesses are encouraged to apply now for selection to this year’s Class. The WeCN is seeking founders and CEOs of revenue generating companies that have been in business for at least one year. Applications can be obtained by emailing: Deadline to submit is July 20.

The WeCN’s inaugural year paired Class members from dynamic early stage brands with a distinguished Council that included leaders from,, Gilt, Kleiner Perkins, Lockerz, One Kings Lane, ShopRunner and TripAdvisor.

The Class was comprised of FashionStake, Foodzie and Style for Hire. Executives from Liberty Interactive and QVC, including Greg Maffei, Liberty President and CEO, Andrea Wong, Liberty board member and president of International for Sony Pictures Entertainment, and Claire Watts, CEO, QVC US also participated in last year’s program.

We know Wong from our days covering cable TV, because at one point she was president of Lifetime Television.

Former Lifetime Network CEO Andrea Wong Joins Board Of QVC’s Parent, Liberty Media

April 29, 2010

The cable industry is a small, tight-knit world, and you never know who is going to end up where. But we learned Thursday that Andrea Wong, former president and CEO of Lifetime Entertainment Services, was named to Liberty Media’s board.

Liberty is QVC’s parent company.

“Andrea’s extensive experience in media and expertise in programming will be valuable in helping guide Liberty,” Liberty CEO Greg Maffei said in a canned statement. “We look forward to her contributions as our newest board member.”

Wong had joined Lifetime from The Walt Disney Co.’s ABC, where during her 14-year tenure she served in a variety of roles, most notably as an executive vice president where her responsibilities included reality programming.

We interviewed Wong several times when she was at Lifetime, and she had a bumpy tenure at the women’s channel. She brought over Bravo’s hit “Project Runway,” but only after a prolonged legal battle. The ratings for the network were good.

Then last year Lifetime’s joint ownership, Disney and A&E Networks, was unraveled. Wong left this week, and her vacancy was filled Tuesday with an A&E Nets veteran, History Channel’s GM Nancy Dubuc.

Dubuc is a talented, ambitious executive that we once profiled.

We wonder how active a voice Wong will have regarding QVC.

Before Lifetime, Wong worked in the areas of corporate planning and high-yield finance. Wong obtained her bachelor’s degree in electrical engineering from the Massachusetts Institute of Technology and an M.B.A. from the Stanford University Graduate School of Business.