Archive for the ‘Padma Lakshmi’ Category

ShopNBC May Partner With Bravo, Whose Reality TV Stars Like Rachel Zoe And Isaac Mizrahi Already Have Deals With QVC And HSN

November 18, 2009

ShopNBC apparently has something cooking with the cable network Bravo, but we couldn’t find out many details Wednesday.

During a third-quarter conference call ShopNBC CEO Keith Stewart said that the network is looking to partner with Bravo to sell some of Bravo’s “content” also have a presence on the channel.

“I can’t speak for NBC, but I do talk to them quite frequently, and we are in active conversations to work with some of their properties, like Bravo,” Stewart said. “To the extent that we can sell some of the Bravo content and also be on some of their channels, that will be a cost-effective way to do it.”

Bravo is a unit of NBC Universal, which is expected to be purchased by cable giant Comcast. NBC has a minority stake in ShopNBC.

A raft of the stars of Bravo’s many reality TV stars have lines on home shopping networks. Celebrity stylist Rachel Zoe of “The Rachel Zoe Project” sells clothes and accessories on QVC, and Heidi Klum of Bravo’s former hit, now Lifetime’s “Project Runway,” had a jewelry line on QVC until a suit agains her by Van Cleef & Arpel put the kibosh on that.

Fashion designer Isaac Mizrahi, of Bravo’s “The Fashion Show,” is doing a line of apparel, accessories and home goods that will debut next month on QVC.

On HSN, Ramona Singer of Bravo’s “The Real Housewives of New York City” has a fine jewelry line, while Padman Lakshmi of Bravo’s “Top Chef” is hawking teas and herbs.

On the conference call, Stewart only made one more comment about the potential Bravo arrangement, and ShopNBC wasn’t “adding any color,” as Wall Street analysts say, after the call.

“Now all that said, NBC is a stand-alone unit and they need to make money,” Stewart said. “And we unquestionably need to make money. So to the extent it compromises our margins to you, it would not be a good business decision. But to the extent it does work for both of us, we’ll launch some of the content that NBC will offer.”

General Electric and NBC currently own about 32.5 percent of ShopNBC on a fully diluted basis of 37.6 million shares. NBC’s 6.4 million shares represent 16.8 percent ownership and GE’s 6 million common stock purchase warrants represent 15.7 percent.

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Celebrity Chefs Are Hot For HSN, But There’s No News About Todd English And His Bride-Jilting Caper

November 12, 2009

HSN was crowing Thursday about the success of the high-profile chefs that hawk products on the network. We guess it’s no surprise that officials didn’t mention the tabloid headlines that Todd English made recently for allegedly jilting his bride-to-be.

During a third-quarter conference call Thursday, HSN CEO Mindy Grossman said that the network “marries the best chefs of HSN with our successful commerce platform,” citing English, Wolfgang Puck and Emeril Lagasse.

The home shopping network expanded its chef roster last with week with the premieres of cook/TV host/cookbook authors Padma Lakshmi and Ingrid Hoffmann as part of the channel’s second annual “HSN Cooks” event. Lakshmi is a host of Bravo’s hit “Top Chef,” while Hoffman does shows for Food Network and Univision.

“The combination of diversity of product, personality and programming resulted in a sales increase of 40 percent over last year’s event,” Grossman said.

HSN was able to strike a deal with Lakshmi and leverage “the tremendous popularity of the ‘Top Chef’ reality series” after talking to her in April about doing a line of cutlery, teas and spices. That Easy Exotic line launched and sold out during the cooks’ event, according to Grossman.

Not mentioned again in the call was English, who was recently in the news in his home base of Boston and in New York City when he left his fiancee, Erica Wang, at the altar the day they were supposed to get married in Manhattan.

Wang painted English as a rat in an exclusive interview with The New York Post. Days later, English filed domestic abuse charges against Wang in Boston, alleging that she hit him in the head with his own watch.

Steamy ‘Top Chef’ Host Padma Lakshmi Premieres On HSN, The Latest Bravo TV Star To Do the Home Shopping Thang

November 6, 2009

Another Bravo reality-show star has made the move to home shopping. Gorgeous Padma Lakshmi, a “Top Chef” host and cookbook author, premiered on HSN Friday.

She was selling several of her signed cookbooks, as well as exotic teas, spices and a cute clear teapot.

Ramona Singer, from Bravo’s “The Real Housewives of New York City,” has a jewelry line on HSN.

And model Heidi Klum, whose show “Project Runway” moved from Bravo to Lifetime Television this year, used to have a clover-motif jewelry line on QVC. But then Van Cleef & Arpel sued Klum over the design, and that was the end of the QVC line.