Honcho Says QVC, HSN Won’t Merge

We looked up at our TV screen, tuned to HSN, while in the midst of reading The Sunday New York Times and thought we were hallucinating: HSN host Amy Morrison was on a split screen chatting with QVC’s Rick Domeier.

We don’t know if Domeier was trying to be funny when he didn’t respond to Morrison’s comments and questions or if there were technical difficulties and he couldn’t hear her, but the resulting exchange was awkward and painful to watch.

The brief teaming of the two hosts was part of e kickoff of the marriage of former rivals QVC and HSN was this weekend, with both home shopping networks starting to cross-promote and their king, Mike George, allaying fears about the future of the two channels.

In a letter to viewers on HSN’s website, George reminded everyone that QVC’s parent, Liberty Interactive Corp., but not to worry, the two networks would remain separate.

George wrote:

We’re excited to welcome HSN, Ballard Designs, Frontgate, Garnet Hill, Grandin Road, and Improvements to the QVC family. Together, with zulily, we seek to bring joy and inspiration to you, our loyal customers, daily by combining the best of retail, media, and social.

QVC and HSN will continue to have their own distinct personalities—remaining separate brands, with HSN broadcasting from St. Petersburg, FL and QVC from its studios in West Chester, PA.

HSN and QVC have so much in common. We’re both committed to bringing you curated collections of world-class brands and entrepreneurial products presented in fun, engaging ways. We both strive to connect you with new ideas, interesting conversations, exciting personalities, and the hottest pop-culture events via our broadcast channels, websites, mobile apps, social pages, and other touchpoints. And we’re both constantly innovating—always looking for ways to make your experience with us richer and more exciting.

Thank you for your loyalty and commitment to HSN, to QVC, or to both brands. We look forward to continuing to offer you extraordinary shopping experiences.

Mike George

President and CEO, QVC, Inc.

The next few months should be interesting.

And Amy, enough with the extensions.

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5 Responses to “Honcho Says QVC, HSN Won’t Merge”

  1. Kim Says:

    Yeah I saw that — it was awkward. And she kept calling him “Ron” — I don’t know if that was a private joke but it was lost in the audio faffing about. Amy (QVC) and Adam earlier did one at midnight — I was watching the Jay King launch and it was still stupid even though it was better executed. And Adam did keep up the references throughout the show. I’m not sure what it was supposed to do. So in the PR world, it was a failure.

  2. Marilyn Says:

    Will the QVC and HSN cards be good at both places? Just wondering!

  3. Lisa P Says:

    I saw it as well. David and Marlo did a good job together as did Lynn and Mary Beth. I don’t know what was going on with Amy. You would think she could have at least gotten Rick’s name correctly before going on air. She probably was embarrassed.

  4. Queen Celeste Says:

    So odd this is happening, like a uniting of the Hatfield and the McCoys. Strange about Amy, you’d think pros would get it right. Maybe it just reflects the awkwardness of the whole thing.

  5. homeshoppingista Says:

    I could not have said it better myself! I agree 100%.

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