HSN Handbag Alum Sharif Lands At Evine

The game of musical chairs at the home shopping networks never ceases to amaze us.

In the latest episode, handbag designer Sharif has moved over to Evine. He left HSN, where he was for years, awhile ago. His line will debut on Evine later this month.

“I’m at the point in my career where I desire to design by my own rules,” Sharif said in a canned statement.

Is that a dig at HSN, we wonder?

“Evine has welcomed me with open arms and provided me the freedom to develop a handbag collection that represents the best of what I have to offer,” he said. “Fans of mine will delight in the unique details and unexpected mixture of materials that come together to create beautiful works of art.”

According to a press release Wednesday, “Once one of the largest handbag brands in the U.S., Sharif designs are showcased in the Esse Purse Museum alongside some of the most iconic handbag designers in the world. His newest collection at Evine will be reminiscent of Sharif’s original masterpieces and incorporate iconic design elements to create unexpected looks and distinctive silhouettes.”

Launching on Evine Nov. 29 and 30, the Sharif Handbag collection will feature “images seen in museums and provide a uniquely artistic quality, yet are extremely functional for everyday use,” according to the press release.

Here is the boilerplate on Sharif:

Sharif was born and raised in Cairo and the son of a leather artisan, so it was only natural that he continued the tradition of working as a leather craftsman. In 1979 he started his eponymous handbag company, Sharif Design Ltd., and quickly developed a reputation for quality and a dedication to his customers. Sharif grew to be the largest handbag brand in the United States in the late 1980’s and he founded the American Leather Accessory Designers guild. Sharif’s designs are in the Esse Purse Museum and he has won numerous awards over the years for his creations.

“We are very excited to welcome Sharif into the Evine family and introduce our customers to his stunning collection of handbags,” Evine CEO Bob Rosenblatt said. “I’ve known Sharif for many years, and have seen first-hand the masterful way in which he designs the pieces within his collection. He is a rebel within the handbag industry and his bags are loved by fans all over the world.”

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3 Responses to “HSN Handbag Alum Sharif Lands At Evine”

  1. Abigail Meriweather Says:

    This article is confusing, Omar Sharif died in 2015. How is he making statements about now being at Evine?

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