Lifestyle Diva Martha Stewart Brings Clothes, Skincare To QVC

Martha Stewart

Former jailbird Martha Stewart has bounced several home shopping networks, and she is now mounting a return to QVC.

License company Sequential Brands Group Inc. this week announced that Stewart, a native of Nutley, N.J. — where we spent an unpleasant 13 years — has inked a multi-year deal to bring skincare, apparel, and food and beverage to QVC.

“Our brand has always been devoted to teaching and inspiring people to live more beautiful, more functional and more meaningful lives and our products provide solutions to do just that,” the blonde lifestyle queen said in a canned statement.

“I am thrilled to partner with QVC, which offers unique opportunities to engage directly with an even broader audience, bringing to life several new categories for the Martha brand including beauty and fashion.”

The new collaboration, which slated to debut in the second half of this year, will feature frequent appearances on QVC by Martha Stewart and a team of her experts.

“QVC at its core is about the joy of discovery and the power of relationships, and few do a better job of connecting with fans and inspiring them to embrace new ideas than Martha Stewart,” QVC President and CEO Mike George said. President and CEO.

“QVC combines the best of retail, media and social to create the most engaging shopping experience, and to collaborate with a brand such as Martha’s further emphasizes our commitment to excellence and innovation. By leveraging the power of this relationship, QVC, which is among the nation’s top mobile and eCommerce retailers, brings to our customers Martha’s passion and expertise in a special and exciting new way.”

Sequential Brands CEO Karen Murray, added “QVC’s proven differentiated retail experience plays perfectly with the strength of the Martha Stewart brand. We are excited by this opportunity as it provides the brand with a new channel of distribution and further expansion into untapped categories where we see strong sales potential.”

Stewart has hawked products on QVC and HSN, and at least one ex-QVC host says she was a nasty piece of work.

The boilerplate on Stewart doesn’t mention her incarceration:

Martha Stewart is an Emmy Award-winning television show host, entrepreneur, bestselling author of 88 books, and America’s most trusted lifestyle expert and teacher.

Millions of people rely on Martha Stewart as a source of useful “how-to” information for all aspects of everyday living – cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, holidays, healthy living and pets. Currently, the Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month.

And what exactly is Sequential? Here is its boilerplate from the press release:

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and home categories, which includes the Martha Stewart media and merchandising properties.

Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world.

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6 Responses to “Lifestyle Diva Martha Stewart Brings Clothes, Skincare To QVC”

  1. Carolyn Simpson Says:

    I respect and admire Martha Stewart. she rose from humble beginnings .and created her empire. its no wonder a host at qvc wouldn’t like her, most of them are real idiots.

  2. Claudette Says:

    The tone of this article is very anti Stuart. Your bias is showing.

  3. Abigail Says:

    Fantastic!!! Martha is all class and elegance something few of these tv peddlers are, can’t to get shopping , thanks for the heads up as the Q offers nothing anymore than In the Kitchen with David!

  4. Mammaberti Says:

    Not sure why one would order her stuff from QVC when u can purchase at K Mart and possibly other places now.

  5. MaryAnn S Says:

    Perhaps some fashionable prison cell decor?? 😝

  6. Kyle Kopecky Says:

    After giving the finger to the President I’ve cancelled my magazine subscription, given away all her books and magazines that I had and I won’t watch a minute of her on QVC? She’s ‘all class’? Give me a break.

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