For the third consecutive year, QVC is teaming up with NBC’s “Today Show” for Today’s Next Big Thing, a national competition “to honor the spirit of innovation and invention and discover one entrepreneur whose product has what it takes to be presented on QVC’s highly engaging multiplatform shopping experience,” according to a press release last week.
Via the competition, next Saturday an aspiring entrepreneur will be given their big break: a chance to sell an invention in front of more than 100 million households.
In January inventors across America were invited to submit their products for consideration. Starting this week nine finalists — with inventions spanning beauty, fashion, home, and cooking and dining — will appear live on “Today” to pitch their products to a panel of judges.
The panel includes Anna Baker, QVC’s director of global merchandising; Jill Martin, “Today” contributor and creative director of G.I.L.I. got it love it , QVC’s contemporary fashion and accessories line).
Starting Tuesday viewers will vote for their favorites on TODAY.com.
And on Friday the three inventors with the most votes will have one last chance to convince the judges that they have what it takes to be on QVC. The judges will declare the winner, and the winner will sell his or her product live on QVC the next day, Saturday, April 22, at 10 a.m.
“Each time we have teamed up with NBC on Today’s Next Big Thing, the response from our customers to the winning entrepreneur has been tremendous,” Baker said in a canned statement.
“We’re always looking for promising entrepreneurs with exciting new products that will surprise and delight our customers. QVC offers a powerful multiplatform network experience for entrepreneurs, where they can share the unique stories and inspirations behind their inventions directly with customers and distribute their products on a national scale.”
Prior winners of Today’s Next Big Thing quickly sold out during their first QVC appearances.
In 2015 Leslie Pierson won with GoodHangups, a reusable magnetic display systems for posters, art, photographs and more.
In 2016, Krista Woods won with Glovestix, a portable odor-management solution for athletic gloves, shoes, cleats and more that sold out in just eight minutes.
“Winning Today’s Next Big Thing and appearing on QVC has been an absolute surreal experience,” Woods said.
“Since my QVC debut, my sales have quadrupled and the platform has afforded me so many incredible opportunities to inspire other entrepreneurs. I have always valued QVC for the quality of its products and the strength of its relationship with customers, and I am honored to now be a part of the QVC family.”