As far as we know, Evine pioneered rerunning its prime-time programming in the overnight hours, the wee hours of the morning. That was a switch, since it’s a home shopping tradition to broadcast live 24/7.
Maybe we’ve just missed it before, but early Thursday morning for the first time — at least that we’ve ever seen — QVC reran host Jane Treacy and gem expert Peyton Kelley’s introduction to the TSV. It is Gem Day at QVC.
Anticipating a snow day, we were up watching QVC at 3 a.m. or so when we saw a presentation on a rainbow-colored sapphire bracelet that sounded familiar.
It was familiar because we had seen it shortly after midnight.
On-screen QVC said that the programming had been previously recorded. We didn’t stay up long enough to see how many hours of the earlier programming, the “Gem Day Grand Opening,” was rebroadcast.