Evine To Debut Weekly Beauty Program

Evine is ramping up its efforts to cash in on the very lucrative beauty biz on home shopping.

The No. 3 home shopping channel announced on Monday that it will be doing a weekly beauty program, which is is what HSN does on Thursday nights with its “Beauty Report” and QVC does on Friday nights. Evine’s effort will air on Wednesdays.

Here’s the press release:

Evine to Premiere “Evine Beauty Experience”

Debuting February 8, the weekly program will support the company’s fast-growing beauty business, which has seen significant growth over the past three years

MINNEAPOLIS, Feb. 06, 2017 (GLOBE NEWSWIRE) — Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video commerce company (evine.com), today announced that it will premiere “Evine Beauty Experience,” a new weekly program created to support Evine’s fast-growing beauty business, which has seen significant growth over the past three years. The show will debut Wednesday, February 8 and become a destination for Evine’s beauty community and a place for launching new products and technologies.

“‘Evine Beauty Experience’ is an opportunity for customers to be at the forefront of the beauty industry…to experience what industry-insiders get to experience every day: being the first to discover the ‘next big thing,’” said Teresa Harris, Vice President of Beauty at Evine. “It’s an amazing way to build a sense of community by engaging our customers with a blend of entertainment and education, along with an exciting lineup of trend-driven products and technologies. Not only does it fill a need of our viewers, but ‘Evine Beauty Experience’ will also serve as an important part of our growing beauty business by giving us an outlet to launch new products and build brands. I can’t wait for our customers to ‘experience’ the future of beauty.”

“Evine is quickly becoming a destination for beauty brands looking to reach a new audience and tell their brand story,” said Bob Rosenblatt, Chief Executive Officer at Evine. “Beyond just being a destination, we’ve earned a reputation as being a retailer that not only invests in building brands, but provides a video commerce platform to bring their story to life in a way that traditional retail can’t. As a result, we’ve experienced significant growth in our beauty category over the past few years. I’m immensely proud of our ability to bring to our customers some of the most innovative and exciting brands in the market – new products and technologies they can’t find anywhere else.”

Premiering Wednesday, February 8, “Evine Beauty Experience” will air every Wednesday at 8pm ET and Thursday at 11am ET and feature a variety of cutting-edge products from both well-known and smaller, independent brands. Setting itself apart from other beauty shows on Evine, “Evine Beauty Experience” will have the same hosts each week, something Harris says is key to building trust and rapport with customers.

“Heather Hall and Erin Newburg are more than just hosts…they’re on the front-lines with our buyers selecting the product we bring to Evine. When customers shop ‘Evine Beauty Experience,’ they’re not only getting access to the latest beauty trends, but they’re getting advice and information from a trusted authority and friend,” continued Harris.

Leveraging all of Evine’s video commerce platforms, the show will include social engagement elements to build community and allow customers the chance to ask questions directly to on-air talent. “Evine Beauty Experience” will also utilize Instagram Live to provide additional off-air content for fans, including live roundtable discussions with industry experts.

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4 Responses to “Evine To Debut Weekly Beauty Program”

  1. Kim Says:

    Evine makes me crazy with its LOOONG press releases. They are like term papers on nonsense. No one needs this much fluff on a beauty show. And Erin is unwatchable — she’s like a chipmunk on speed and she never shuts up. I would from time to time like to listen to what the vendor has to say and not how many units they have left and how many they have sold and blah blah blah. Click.

  2. Twat Waffles Says:

    Their beauty program should be for their HOMLY HOSTS!

    😉

    • Tina Says:

      You are always witty and on point, Twat Waffles. Although I don’t care much for Evine, either, I will give credit where it’s due.
      Evine has some of the best beauty care items out there. Elizabeth Grant, Skinn, and Suzanne Somers to name a few. I use Suzanne’s stuff and it works great. The others are great, too…I just prefer a more natural product. I wonder why Prai jumped over to HSN…and they are selling their stuff cheaper there. Which makes me think the ingredients have been compromised. They had a good following on Evine.
      Anyway, this show should be on any skin care lover’s watch list. I will watch whenever I can.

      • Twat Waffles Says:

        I’m a watch collector but me and my better half have seen plenty of Dimitri’s line.

        I think the days of Value Vision were the best the network has been and some of the ShopNbc stuff.

        Still confused on why their so cheap to not broadcast in HD like HSN & QVC.

        We really like Perlier products, and I really love their bath crème’s and Shea butter products for the skin.

        -Cheers

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