QVC Names Turner Alum As Chief Information Officer

Stop the presses: On Thursday announced that it had appointed Todd Sprinkle as its chief information officer. We think that was a promotion.

Sprinkle will oversee QVC’s global IT organization spanning the United States, the United KingdomK, Germany, Japan, Italy, France, China and at QVC’s global business service operation in Poland.

“Under his leadership, the QVC IT organization will continue to raise the bar in delivering a seamless and engaging multiplatform experience for customers and team members around the world,” the press release says.

Yeah, right.

Sprinkle reports to QVC CEO Mike George.

Todd Sprinkle

Todd Sprinkle

“QVC combines the best of retail, media and social to create the world’s most engaging shopping experience,” George said in a canned statement.

“Our industry-leading technology and teams support multiple social, mobile and web platforms, live broadcasts reaching nine countries, and millions of customer calls and packages shipped each year. Todd’s expertise in e-commerce and broadcast technology will be instrumental in continuing to build agile world-class technology platforms to drive our growth and deliver outstanding service.”

Sprinkle held various roles at QVC since joining in 2007. Key advancements under his leadership include the development of the QVC for iPad App and QVC’s responsive design implementation.

In addition, he has led the development QVC’s global content management strategy and key initiatives in IT strategy, planning and effectiveness.

Prior to QVC, Sprinkle spent 12 years in senior-level roles at Turner Broadcasting. He began in IT, then transitioned to become Vice president, network operations, with responsibility for broadcast operations, media operations, media management and the project management office.

Prior to Turner Broadcasting, he was with Macy’s, where he worked in IT Application Development.


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