We’ve already blogged about Southern cuisine queen Paul Deen getting her own “show” on Evine. The network issued a press release on Thursday offering some details on “Sweet Home Savannah,” which debuts next Tuesday.
The program will air live weekly on Tuesdays at 6 p.m. from Deen’s home in Savannah, Ga.
“‘Sweet Home Savannah’ debuts almost two years after Paula first joined Evine, where she’s since built a successful lifestyle brand that started with a kitchen and pantry line and quickly expanded to include home and fashion collections,” the press release said.
Deen came to Evine after being exiled from the Food Network and QVC after word was disclosed of her using racial epithets years ago.
“This is a truly unique opportunity and a game-changer for our space,” Evine CEO Bob Rosenblatt said in a canned statement.
“No other retailer has yet to host a weekly show on location. Paula’s ‘Sweet Home Savannah’ show broadcasting live from her Savannah home gives Evine’s viewers an opportunity to be transported to a different place and experience how she lives. Paula will get to be Paula – something our customers love – on a weekly basis, in her home and surrounded by her family and friends. Getting a live peek into Paula’s daily life is something that no other network has been able to do until now.”
The show will broadcast from Dogwood, Deen’s original home in Savannah, Georgia, where she started her first cooking show in 2002, according to Evine.
“Each week, the show will shift focus to a different collection within Paula’s lifestyle brand. Viewers will get a glimpse into how Paula lives as she presents her fashion line from her closet, her home line from her bedroom and her cooking line from her iconic kitchen,” according to the press release.
“In addition to getting a behind the scenes look at the Queen of Southern Cuisine’s home, viewers will also meet close family and friends, as they make regular appearances as guests on the show.”
“I couldn’t be happier to invite y’all into my home and give you the grand tour on Evine. I’m so excited to talk about what I love best – my kitchen, my bedroom and my closet! I simply love entertaining guests and what better way to do that than to invite each of you to join me on Evine every week. It’ll be a fun time, y’all!”
And that’s not all, folks.
On Nov. 22 there will be a Facebook Live show dubbed “Beyond Backstage,” which will “be a fun, candid conversation with Paula and include a special offer to Facebook fans.”
Here’s the boilerplate on Deen:
Paula Deen has sold over 11 million copies of her 14 cookbooks. Deen’s first live tour, “Paula Deen Live!” commenced in June 2014, and featured cooking demonstrations, games, and stories with Paula and her fans.
In September 2014, Paula Deen Ventures launched the “Paula Deen Network,” a subscriber-based interactive digital experience that broadcasts a variety of exclusive content featuring Paula anytime, anywhere. She showcases her signature Southern dishes and simple, healthy meals in a fun, unscripted format on a daily basis with all-new recipes, episodes and cooking tools.
The Lady & Sons, the Savannah, Georgia restaurant Paula founded with her sons, Jamie and Bobby Deen, remains one of the country’s most popular regional restaurants. In 2015, Paula launched her first free mobile game, Paula Deen’s Recipe Quest, in addition to her podcast, What’s Cooking with Paula Deen, and radio show, Get Cooking with Paula Deen.
That same year, Paula opened her new restaurant, Paula Deen’s Family Kitchen, in Pigeon Forge, TN and premiered her first show on EVINE Live. Paula’s latest cookbook, “Paula Deen Cuts The Fat: 250 Favorite Recipes All Lightened Up,” made The New York Times Best Sellers List in under a week. Paula also launched a pet food line with Hugs called Paula Deen Hugs Premium Select Pet Food.
She competed in the twenty-first season of ABC’s hit show Dancing with the Stars, and successfully made it halfway through the competition. Most recently, Paula launched her new syndicated cooking and lifestyle show, Positively Paula. Deen’s robust social media following includes Facebook (4,582,864 likes), Twitter (1.44 million followers) and Pinterest (281,800 followers). Paula Deen Ventures is headquartered in Savannah, Georgia, with offices in New York.