We’ve been busy and just getting around to offering some tidbits from HSN honcho Mindy Grossman from her third-quarter call with analysts this week.
It was a tough one for the No. 2 home shopping network, which saw sales dip 3.5 percent $569.7 million.
Shoes and apparel from designer brands and personalities, namely Vince Camuto and Wendy Williams, proved to be bright spots for HSN, accordihg to Grossman.
“As part of our strategy to drive commerce on non-traditional platforms, we intensified our partnership with Wendy to include daily promotions on her highly followed, number one syndicated talk show as well as social activations leading up to our appearance on HSN and the launch of her Shoe Closet in a primetime special on The List and on HSN.com,” Grossman said, according to a transcript from Seeking Alpha.
HSN has in fact really promoting Williams. We saw the network even ran an ad for her in the New York Post, of all places.
“Additionally, we’ve teamed up with award-winning entrepreneur and the creator of Dreamers Ventures, Liliana Gil Valletta, to launch Project American Dreams, a nationwide search to discover, mentor and fast-track product innovations created by Latino entrepreneurs on HSN in partnership with the National Hispanic Chamber of Commerce,” Grossman said.
“We’re also featured on CBS’s hit series, ‘Hatched,’ with a dedicated HSN presence as we identify new entrepreneurs with innovative products that we can exclusively bring to market,” she told Wall Street.
The other thing that caught our eye was this kernel about our favorite category, jewelry.
“As we reposition our jewelry portfolio, we recently launched an exclusive collection from Jay Strongwater, a luxury brand with a strong design aesthetic and following. We will be expanding the brand into home décor and collectibles,” Grossman said.