Evine is looking to fully leverage the popularity of once-shunned Southern chef Paula Deen.
Deen, who was banished as a QVC vendor after a report surfaced of her using a racial epithet years ago, then came over to Evine. This week, on “Fox & Friends,” she announced that she will be doing a live weekly show on Evine, premiering Nov. 15
It’s called “Sweet Home Savannah,” and it looks like it wil emulate the Food Network show Deen had before the furor over her remarks.
“Join your favorite Georgia Peach as she shares her sweet charm and impeccable taste to help us laugh, love and live in southern-style comfort,” Evine says.
Deen will be sharing info about the cookware, clothing and housewares she sells on Evine now.
“You’ll also get a chance to meet her dear friends and family who make her life so special,” Evine says.