Another beauty line that we’ve never heard of is coming to a home shopping network — Evine in this case.
Jane Iredale, the Skin Care Makeup, will debut on Friday, with segments at 8 a.m. and 7 p.m.
In its press release on Thursday, Evine described the collection as “a comprehensive line of makeup developed by innovator, philanthropist and makeup pioneer to the stars, Jane Iredale.”
We’re not celebs, so we guess that’s why we never heard of her.
“Evine is the perfect fit for us as we continue to work at increasing brand awareness in a saturated marketplace,” Iredale, president and founder of Iredale Mineral Cosmetics Ltd., said in a canned statement.
“Not only does Evine offer us a new demographic from the one we’re used to, they create a platform for us to share our brand story and communicate in a way that no other medium allows for. It’s a chance to educate consumers on what makes us different and how our products fit into their lives and we are excited to share that experience with the Evine viewer.”
What’s the secret sauce in this line?
“Skin-loving liposomes, plant stem cells and peptides are blended with the highest quality pigments to create clean makeup that is a true extension of skin care,” according to Evine’s press release.
The cosmetics are used by women in more than 50 countries, we’re told.
“Jane Iredale has been a powerful force in the beauty industry for over two decades and we’re thrilled to bring her problem-solution products directly to Evine customers,” Evine Chief Merchandising Officer Michael Henry said in his canned statement.
“When we gave customers a sneak peek of the collection during Evine’s Before & After Beauty program on Sept. 30, we sold out of many color options. We look forward to repeating this success in the full hour premiere and demonstrating the positive and stunning results one can achieve from this multi-tasking line of natural makeup.”