It appears that Evine is looking beyond the cold, snowy landscape of Minnesota.
The New York Post reported that the No. 3 home shopping network is seeking out studio space in the Big Apple and Beverly Hills.
The goal is to make it easier for celebs to appear on the network to hawk their wares. Seriously, who wants to fly to Minneapolis in the winter?
We suspect that Evine’s newest investors, designer Tommy Hilfiger and record mogul Tommy Mottola, are critical to this plan. They are among a group of investors that just poured $10 million into Evine, cheddar that will apparently foot the bill for new studios.
According to the Post, Evine is looking to have a street-level studio where the public could peer in the see the home shopping network’s broadcasts.
As the tabloid pointed out, this may give Evine a bit of a leg up on QVC and HSN, where vendors have to hoof it to West Chester, Pa., and St. Petersburg, Fla., to appear on-air.