It looks like Evine Live is getting into that stereotypical home-shopping mainstay, cubic zirconia jewelry.
This week it announced a deal to debut Swarovksi Zirconia, as well as a new beauty line called Cover FX. The zirconia, a line called Jewels, was slated to debut on Thursday, while the beauty stuff comes on Sept. 16.
“Customers come to Evine to discover new and exciting products and shop brands they already love. We’re thrilled to over-deliver on their expectations,” a rather verbose Michael Henry, Evine chief merchandising officer, said in a canned statement.
“It’s a joy for us to not only encourage our customers to be good to themselves, but to give them a means to do so,” he went on. “By offering exclusive values on problem-solving makeup from Cover FX and gorgeous JEWELS jewelry made with SWAROVSKI ZIRCONIA, we can help our shoppers feel more confident and rewarded in their daily lives. We are proud of this approach because this is how we like to feel when we shop.”
Here the blather on the CZ:
Industry-leading and known throughout the world, the Swarovski name has been synonymous with quality and brilliance since 1895. Leveraging Swarovski’s reputation as a multifaceted international company with a history of creativity and innovation and a trusted supplier of precision cut genuine gemstones and created stones, Evine has developed this exclusive line to offer customers exquisite, brilliant and luxurious jewelry at an accessible price.
During the debut, Evine will feature a variety of classic and fashionable designs set in sterling silver.
As for Cover FX, it “offers one of the most ethnically diverse shade systems on the market, providing tone-to-tone makeup coverage for a broad spectrum of complexions,” according to the press release.
Evine will feature a number of exclusive configurations, including retail’s best value on Cover FX’s award-winning Custom Cover Drops.