Evine Live has appointed QVC and HSN veteran Michael Henry as senior vice president and chief merchandising officer.
Henry joins Evine Live after serving as chief merchandising officer at Eastern Home Shopping in Taiwan, which is probably the only home shopping network that we’ve never heard of.
Prior to that, “he spent three years at QVC Italy as the merchandising, planning and programming director where he was a member of the leadership team that established QVC as the No. 1 shopping channel in the Italian market,” according to Evine Live’s press release Monday.
Henry also served as senior vice president of beauty at HSN for eight years. In addition to his merchandising experience, Henry also held multiple senior marketing roles at brands including Lancôme Inc., Yves Saint Laurent Beaute and Elizabeth Arden. He received his MBA from Columbia University.
As senior vice president and chief merchandising officer, Henry will oversee all of Evine Live’s merchandising operations, including the development of proprietary and exclusive brands which are the cornerstone of the company’s merchandising strategy.
“I could not be more thrilled to announce the addition of Michael to our leadership team,” Bob Rosenblatt, Evine Live chairman and interim CEO, said in a canned statement.
“His background in retail, and especially his 10 years spent in home shopping, will be a great asset for our organization. Michael has spent over three decades building brands and driving profitability and sales for the companies he’s worked for, and I’m excited for him to do the same at Evine Live. I look forward to the focus he will bring on furthering our company strategies of expanding our product assortment and proprietary brands.”
Henry kissed up to management quickly.
“I am delighted to be joining the team at Evine Live as we look to expand the product assortment to appeal to a growing customer base,” he said.