Evine Live PR Advice: Don’t Call The Homeshoppingista Names

Evine Live, the home shopping network whose former honcho once called us a bitch, has hired a new public relations agency. Let’s hope the firm’s first piece of advice to management will be not to call members of the media nasty names.

The No. 3 home shopping channel on Tuesday said it had chosen Alison Brod Public Relations as its “public relations and influencer agency of record.”

Alison Brod, based in the Big Apple, “will work in tandem with Evine Live to create engaging public relations and marketing campaigns aimed at creating buzz for the company’s proprietary and name brands across all categories,” according to the press release from Alison Brod.

“When it comes to growing and building lifestyle brands, Alison Brod PR is the best in the business,” Evine Live’s Chief Marketing Officer Nicole Ostoya said in a canned statement.

“The team at ABPR understands our ability to bring products to life in a way no other medium can. They’re excited – as we are – to introduce the Evine Live brand to a whole new audience and tell our story through compelling, strategic campaigns. We’re looking forward to embarking on the next journey in our company’s history and thrilled to have ABPR helping to guide the way.”

The PR firm has clients in the fashion, beauty, lifestyle, entertainment, spirits and restaurant industries.

Crain’s New York Business, our alma mater, named Alison Brod one of the best companies to work for in New York City and more than “100 media outlets have profiled the agency for their established track record of creating new brands, re-inventing companies and sustaining long-term publicity and marketing campaigns,” according to the press release.

“As a marketer, there is nothing more exciting than to partner with an executive team that is unafraid to take chances. Evine Live’s leadership is incredibly spirited. The potential for compelling products and programs are limitless and we are honored to be their partner,” said Alison Brod.

We’re not sure if that is a person or the agency itself.

Anyway, here is the boilerplate on the firm:

Alison Brod Public Relations is a restaurant & spirits, lifestyle, beauty, fashion and entertainment public relations and marketing agency that specializes in strategic public relations, creative product placement and events since 1995. Their client roster blends luxury and mass brands and includes Mercedes-Benz, L’Oreal Paris and Burger King.


Tags: , ,

6 Responses to “Evine Live PR Advice: Don’t Call The Homeshoppingista Names”

  1. Twat Waffles Says:

    Crap network, 85% crap products, crap hosts, non HD crap broadcast, and Invicta, say no more LOL!!

    • Judy Says:

      Right you are, Twat Waffles. On Evine, they have 2 great skin care lines: Suzanne Somers and Dimitri James’ Skinn. I have used both and although I prefer Suzanne’s, Skinn is great as well. Maybe a couple jewelry vendors, and that’s IT! Everything else is junk. Especially Invicta…or as I like to call it…Vindictive, lol.

    • Anita Says:

      The few good hosts they did have, are long gone; most of whom were banished by TPTB.

      However, most hosts on TV shopping channels are awful….save for a handful at HSN, and a few at QVC. JTV has axed some good ones, too. Don’t get me started on the scrap-metal-and-glass jewelry, the over priced chintzy, flimsy clothes, or the home products that don’t work.

      You sound disillusioned too, Twat Waffles….are you about to join me in having those channels removed from the cable line up?!? We should start a club…..

  2. Twat Waffles Says:


    I like to call them “Incrapta” 🙂

    Fake Swiss Made junk!

  3. Twat Waffles Says:


    Having the channels removed? They should pay us for watching Kendy “Flopfor” and the like…etc.

    No more Daniel Green wearing Invicta hup caps on his dainty wrist he’s now selling copper pans and his commercial also sounds desperate and diluted.


    Eswine Live is a desperate 3rd rate network and “beyond” lucky to be in 3rd place ANYWHERE! LOL.

    I like certain hosts that act normal, not pretentious, not overselling, not hyperactive like that Rick “the dick” Doemeier.


  4. hosebag Says:

    Twat Waffles/? LMAO

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: