Evine Live, the home shopping network whose former honcho once called us a bitch, has hired a new public relations agency. Let’s hope the firm’s first piece of advice to management will be not to call members of the media nasty names.
The No. 3 home shopping channel on Tuesday said it had chosen Alison Brod Public Relations as its “public relations and influencer agency of record.”
Alison Brod, based in the Big Apple, “will work in tandem with Evine Live to create engaging public relations and marketing campaigns aimed at creating buzz for the company’s proprietary and name brands across all categories,” according to the press release from Alison Brod.
“When it comes to growing and building lifestyle brands, Alison Brod PR is the best in the business,” Evine Live’s Chief Marketing Officer Nicole Ostoya said in a canned statement.
“The team at ABPR understands our ability to bring products to life in a way no other medium can. They’re excited – as we are – to introduce the Evine Live brand to a whole new audience and tell our story through compelling, strategic campaigns. We’re looking forward to embarking on the next journey in our company’s history and thrilled to have ABPR helping to guide the way.”
The PR firm has clients in the fashion, beauty, lifestyle, entertainment, spirits and restaurant industries.
Crain’s New York Business, our alma mater, named Alison Brod one of the best companies to work for in New York City and more than “100 media outlets have profiled the agency for their established track record of creating new brands, re-inventing companies and sustaining long-term publicity and marketing campaigns,” according to the press release.
“As a marketer, there is nothing more exciting than to partner with an executive team that is unafraid to take chances. Evine Live’s leadership is incredibly spirited. The potential for compelling products and programs are limitless and we are honored to be their partner,” said Alison Brod.
We’re not sure if that is a person or the agency itself.
Anyway, here is the boilerplate on the firm:
Alison Brod Public Relations is a restaurant & spirits, lifestyle, beauty, fashion and entertainment public relations and marketing agency that specializes in strategic public relations, creative product placement and events since 1995. Their client roster blends luxury and mass brands and includes Mercedes-Benz, L’Oreal Paris and Burger King.