Just what we need, another celeb hawking apparel on a home shopping network.
Holly Robinson Peete — a veteran of “21 Jump Street,” “Hangin’ With Mr. Cooper” and “For Your Love” — will debut her HRP clothing line on May 27 and 28 on Evine Live.
Peete first hinted that she was getting into the fashion business this past Saturday on her OWN reality television series, “For Peete’s Sake,” which depicted her first meetings with Evine Live.
“When Evine Live first approached me about creating my own line of clothing, it was a dream come true,” Peete said in a canned statement. “Fashion is something I’ve always been passionate about and I’m excited to share my style with women everywhere. HRP is everything I look for in my own clothing… comfort, color and relaxed styles that flatter my figure.”
And here’s the network’s hype in its press release Tuesday.
“Holly Robinson Peete is one of the most highly respected women in entertainment and we couldn’t be more excited to welcome her to our family,” Evine Live Chairman and interim CEO Bob Rosenblatt said.
“Like our customers, Holly leads a busy life. She’s an actress, author, philanthropist, wife and mother of four. When we partnered to develop this fashion collection, she made it clear that she wanted to create something that busy women like her… really all women… could enjoy. I believe we’ve accomplished what we set out to do together, all while keeping the collection affordable, exclusive and accessible to all women.”
David Miller, vice president of fashion and accessories at Evine Live, also chimed in.
“The first thing that struck me about Holly was her warmness and approach ability, which are traits that are so important in our business,” he said.
“When it comes to selling product on television, the personality is almost as important as the product. In Holly’s case, she has both. She’s real, she’s relatable and her fashion collection perfectly reflects her busy life and casual style. Our customers will immediately fall in love with Holly and HRP.”
Premiering during Evine Live’s summer fashion event, Peete will offer tops, bottoms, skirts and dresses.
The collection features details such as crochet, tie dye, knits and bright colors including blues, coral reds, aqua and peach.