We blogged about this several days ago, but here’s the official press release from HSN.
Big Machine Label Group & HSN Rock With Superstar Partnership
Long-Term Collaboration Kicks off with Two Big Machine Rocks Live Music Broadcast Specials from Iconic Female Vocalists Martina McBride (April 17) and Jennifer Nettles (April 26)
ST. PETERSBURG, Fla., April 14, 2016 (GLOBE NEWSWIRE) — Leading live content retailer HSN announced today an all-star partnership with one of the most successful independent labels in music — Big Machine Label Group. As part of the innovative long-term collaboration, GRAMMY Award® winning artists Martina McBride and Jennifer Nettles will each perform live from Nashville on HSN during two special Big Machine Rocks live events in advance of their upcoming album releases.
McBride will debut songs from Reckless for fans on HSN on April 17th at 11p.m. ET. Later in the month, Nettles will preview tracks from Playing with Fire (Big Machine Records) on April 26 at 11p.m. ET. Both concerts will be aired across all of HSN’s platforms — TV, online at HSN.com and mobile — and will give fans the opportunity to purchase exclusive CD bundles.
“We are excited to collaborate with a visionary like Scott Borchetta and his team at Big Machine Label Group to re-energize the music program at HSN to create a unique and fun shopping experience,” said Bill Brand, President of HSN. “We know our customers love good music and a good story and Martina and Jennifer are two of the best storytellers in Nashville today. Our customers will love the exclusive, intimate, live music events we have planned when these talented artists take the stage.”
“Big Machine Label Group and HSN have very similar cultures in that we are both nimble and creative. That synergy is what has made the development of this project so exciting and a true collaboration,” said BMLG President and CEO Scott Borchetta. “HSN understands consumers at the highest level and we are proud to launch the Big Machine Rocks program with them.”