Beverly Hills skincare expert Sonya Dakar will debut her “Beauty Bootcamp,” a collection of anti-aging products, on Evine Live on May 6 and 7.
The Evine Live big guns came out for this press release.
“We’re thrilled to welcome Sonya Dakar to the Evine Live family and can’t wait to share her more than three decades of skincare experience with our viewers,” Chairman and interim Bob Rosenblatt said in a canned statement.
“Sonya has worked with some of the biggest names in Hollywood, including A-list actors and actresses, top models and award-winning musicians, and now for the first time, she’s accessible to every woman in America. That’s an experience that only Evine Live can deliver and the reason why this premiere is so special.”
Dakar has been in the beauty business since 1971.
“Starting her business out of her home, word quickly spread throughout Hollywood that if you wanted great skin, you had to see Sonya” Evine Live’s gushy press release said.
“Her popularity quickly grew, and what started as a Hollywood secret soon flourished into an award-winning brand. Today, Sonya works with clients at her luxurious five story skin clinic located in the heart of Beverly Hills. Her daughter, Mimi, who has learned the family business and now serves as Creative Director of the Sonya Dakar empire, will join her mother on Evine Live.”
And Dakar’s canned statement was there, as well.
“When clients walk into my clinic, it’s my goal to provide them a one-on-one treatment and a luxurious, unforgettable experience.,” she said.
“The Beauty Bootcamp collection allows me to do just that, but in a way that’s affordable for all women. “Not only is this collection exclusive to Evine Live, but it’s the only skincare in the world that features our proprietary BioStem technology outside of our clinic. This is a must-have for anyone wanting to feel younger and more radiant. I can’t wait to join my daughter Mimi on Evine Live and introduce the world to my newest collection.”
Dakar will offer seven kits. The collection features the exclusive BioStem technology.