Jessica Seinfeld, the comedian’s wife, and her organization GOOD+ Foundation will be launching an accessories line on HSN on our birthday, April 28.
“The exclusive collection will help provide essential child gear, clothing and services to families in need,” according to the press release. “The GOOD+ collection consists of transitional and trendy scarves, wraps, ponchos, cardigans and vests that are perfect for women on-the-go.”
The collection ranges from $24.90 for the GOOD + Color Expansion Panama Hat to $78.00 for the GOOD + Danielle Nicole Tote.
“I am a believer in functional fashion – items designed for busy women with demanding schedules. Most women I know want to be comfortable but look great with little effort,” GOOD+ Foundation Founder and Board President Seinfeld said in a canned statement.
“I created this collection for them – the HSN woman – who I know loves to give back and support moms in need. And I am so thrilled to be launching the line with HSN so I reach the women who have inspired the collection and allow our work to help families in need reach more households across America.”
Seinfeld will appear on “The List with Colleen Lopez: HSN Cares Special Edition” to premiere the collection. In conjunction with the launch, HSN Cares will donate two days of diapers to a child in need for every GOOD+ item sold to the GOOD+ Foundation. Customers will also be able to donate to GOOD+ Foundation online at HSN.com or by phone from April 28 to May 8.
GOOD+ Foundation is a nonprofit organization that partners with a national network of leading programs to break the cycle of family poverty through the power of donated child products and family services.
“HSN is so excited to be the exclusive launch for Jessica’s new brand,” said Vanessa Dusold, HSN’s senior vice president of merchandising, apparel & accessories. “The GOOD+ brand is inspiring, making it a natural fit for HSN Cares. We are ecstatic that this partnership will be providing essentials to women and families in need, in time for Mother’s Day.”
Here is the boilerplate on Seinfeld’s organization:
Founded by Jessica Seinfeld, GOOD+ Foundation (formerly Baby Buggy) is a nonprofit organization that partners with a national network of leading programs to break the cycle of family poverty through the power of donated child products and transformational family services.
GOOD+ Foundation grants donations of products and services to programs that have demonstrated a capacity to address family poverty in three focus areas: supporting new mothers, investing in early childhood and engaging fathers.
Through the generous support of donors and over 45,000 volunteers, GOOD+ Foundation has donated more than 20 million items through its partner network across the United States. The organization has been rated 4-Stars by Charity Navigator and received national accreditation from the Better Business Bureau Wise Giving Alliance for its efficient fundraising and operations.